In the advertising business, a film of polymer materials is used both as one of the intermediate links in the printing process, and as an independent storage medium. Today, among the most popular ways of disseminating information is printing on self-adhesive film. Advertising on transparent "self-adhesive" can be seen almost everywhere.
Brief description and scope of "self-adhesive"
Polymer film - a material that is very durable and not subject to the vagaries of the environment. For this reason, "self-adhesive" is widely used both for interior design indoors and for the manufacture of outdoor advertising.
For the manufacture of traditional posters using standard white self-adhesive film. Advertising media for pasting public transport print on perforated self-adhesive film.
Production of advertising on cars on a self-adhesive film "Oracal"
"Oracal" is a vinyl film that is actively used by manufacturers of outdoor, light and decorating advertising objects to create all kinds of stickers (for example, brand stickers for cars), plates, signs and pillars (advertising stands).
The main step in creating car branding stickers is plotter cutting. The possibilities offered by the plotter make it possible to turn any surface (whether it is a shop window or the outer surface of a car) into an elegant carrier of business information and advertising slogans.
The advantages of plotter cutting in the efficiency of work, the convenience of applying and removing obsolete advertising objects from the surface. Plotter cutting is used to make stickers, information and navigation stickers, applications and collages, window dressing and exhibition stands, car stickers, advertising signs and outlets.
Other types of self-adhesive films
For the manufacture of decorating and outdoor advertising, an opaque self-adhesive film made in St. Petersburg is also used. Production of advertising on opaque media is in demand in the design of signs and decoration of office premises:
- Black Out film, which is impervious to sunlight, is used for tinting surfaces, as well as for quick dismantling of advertising stands that have lost relevance.
- Perforated film due to the presence of many holes (it resembles a mesh) is often used for branding cars. On the front side of the perforated film, a pattern clearly appears, while the reverse side has a transparency effect.
- Metallized film is used in cases where there is a need to make the surface shine in a metallic style.
- The light-scattering film is applied to a light source, whereby advertising content is clearly visible in the dark.
A special reputation in the advertising business has won a transparent self-adhesive film. Advertising made on transparent “self-adhesive” has ideal quality (the term of operation of a transparent film is up to one year) and does not have a specific smell.
The most widely used transparent "self-adhesive" found in the field of so-called light advertising. The method of applying the film guarantees a long and strong adhesion to the surface.
The process of making an advertisement for a car
Since car branding is impossible without the use of plotter cutting, it is with this procedure that you should start making advertising on self-adhesive film on a car.
After Oracal or another type of film is cut with a panoramic cutting plotter, the sampling process begins. From the film containing the information block, all unnecessary sections (which are not carriers of advertising information) are separated.
Next, the working parts of Orakala are rolled up with a new layer of “self-adhesive” (an integral sheet of film is glued over the information carrier). This part of the process provides a painless transportation of advertising objects made on self-adhesive film to the surface of something. In this case, on the outer surface of the car.
At the next stage, the working material (carrier film advertising information) together with the transfer film is separated from the paper lining and glued to a previously prepared plane.
After the Oracal adheres completely to the surface, the transfer film (professionals call it transport) is removed and the storage medium remains.
How to calculate the approximate cost of branding a car
The price of plotter cutting is measured in linear meters, therefore, before contacting a specialist, the customer must determine the size. When ordering an advertising sticker for a car, a motorist must understand that each individual figure or letter is indicated by external lines (they are cut according to them) and has an internal outline. The cost of cutting is determined by the length of the outer lines.
A special program is successfully coping with calculating the length of the external lines, into which the layout of the plotter cutting is loaded. All elements that make up the layout must be converted to vector curves. The lack of a layout makes it impossible to calculate the cost of plotter cutting, as well as, by the way, the very procedure for making advertising on self-adhesive film.
The final cost is formed after the contractor and the customer have decided on the exact dimensions, quality of the material used and the amount of paint.
Procedure for making labels with contour cutting
The procedure for creating this type of stickers differs significantly from the production of self-adhesive advertising with plotter cutting. Stickers with contour cutting can be called elegant applique stickers. They differ from traditional stickers in multicolor, brightness and maximum clarity of their lines.
Printing of stickers is carried out on a specialized technique that allows you to create images with a very high resolution - from 720 to 1440 or more dpi. If necessary, labels with contour cutting are coated with a special protective layer - a laminate.
Shutdown
After the stickers are printed, it is the turn of contour cutting. For this purpose, a cutting plotter is used - a device capable of cutting labels along the contour with the highest accuracy. Due to its cheapness, this technique is often used for the manufacture of short-run stickers.
The final step in making self-adhesive film advertising is to remove the excess elements. If necessary, a carrying film is rolled over the finished product.