Business card: design, size, manufacturing

Of course, every reputable company should have a small document briefly describing it. No wonder they say a business card is your face. Therefore, it should look proper. If your card has wrinkled corners or crookedly printed text, it is unlikely that anyone will want to deal with you. Therefore, a business card and its design require a serious attitude. Indeed, the reputation of your company, or your own, may depend on this.

So, so that your card has a presentable appearance and attracts the attention of people, you need to learn some rules for designing business cards.

Who are we representing?

First you need to decide what or whom your card will represent. If you do it for a corporation or firm, then it will be corporate. If you represent your personality, then you definitely need a personal (personal) business card. The design, of course, will be different, but not significant.

A bit about standards

In order to proceed to thinking about the design of the map and the location of the text, you need to decide on its size. There are certain standards. It turns out that each country is characterized by certain sizes. Some of them are listed in the table below.

Choose size

Do not neglect the size of your business card. Follow the generally accepted standards and select the standard parameters for Russia - 90 x 50. Then you definitely will not lose with the dimensions of the business card. The templates that meet the standards, you see in the article. Someone is trying to stand out by changing the form, but it’s better not to. Business cards, the sizes of which are always standard, will not allow you to store a card of the "irregular" shape, so it is highly likely that your business attribute will be lost in the papers or even sent to the trash.

Basic design principles

After you decide on the size, you can begin to choose a design. First, decide what you want and what your business card should look like. The design should be original, eye-catching. Creating business cards is a process that requires good imagination and productive imagination. A few tips on how to make your document original and memorable will help determine the design of your business card.

The first tip is: think about what color should prevail on your business card. According to psychologists, color has a positive effect on human memory. It is a kind of “clue” for our brain, which allows us to restore the course of past events. Using bright colors will surely highlight your business card among the rest, but you need to think through color combinations in advance. According to experts, it is not recommended to combine more than two or three, since excessive “motley” distracts attention from the essence, that is, from the information. The most preferred colors remain standard shades: green, blue, black, white, gray, blue, yellow.

If you are a representative of a business company, adhere to an ethics appropriate to your business activities. Use classic colors. The combination of black, white and gray is not at all as dull as it might seem at first glance.

In any case, everyone chooses a business card design in accordance with their tastes and preferences. Someone chooses a strict style of minimalism, someone - bright and extraordinary. And someone can not decide on the design at all. By the way, business cards invented by professionals will solve your problem. You can order a ready-made layout, or you can develop it yourself and choose any color and pattern that you like. Remember: a business card, the design of which does not contradict the basic principles of design, will definitely attract the attention of not only ordinary people or business partners, but also competitors.

Good content is key to success

The most important thing in your business card is information. Moreover, it should be informative, answering the basic questions. Information design business cards (samples of which are in the article) should be consistent with some rules.

Your document must have:

• Brief information on the type of activity of a corporation or one person. Here you should write the main directions and scope of your services.
• Your name. It is very important to choose the right font and size. Your name should stand out from the rest of the information. Attributing a middle name is purely your decision, but even if you write only the name and surname, this will be quite enough.
• Contact Information. First of all, there should be an address of your company. Equally important is the availability of a contact phone. If you are a corporation, it is best to write a landline number. If this card is personal, you can use a cell number, but keep in mind that you must be in touch, and in case of loss of a cell phone, the information contained on a business card will no longer be relevant. The fax number and email address must also be provided.

Complement and decorate

Additional information as well as design elements may include:

• Logo. If your business card is corporate, then the image of the logo on it will be very appropriate. If personalized, then the logo can be replaced with your photo, although someone considers it a bad manners. A supplement decorating your business card will be an image of an item related to your activity. For example, if the storage medium represents a confectionery company, you can make your logo an image of any confectionery product.
• Tagline. Properly selected and relevant slogan can complement the basic information about your corporation and service sector. It can be thought up in prose or in poetry and placed on the empty side of a business card. Interesting phrases, quotes or slogans reflecting the mood of the owner or company will make the card more lively and creative. For example, such a phrase: “Find your pair!” Can serve as an excellent slogan for a shoe company.

When compiling the contents of your card, do not forget that there should not be too much text, otherwise the basic information will simply be lost in the midst of extraneous noise. According to psychologists, information carriers that have a lot of free space look more stylish. Your business card should be readable. This means that you need to avoid illegible fonts, as well as pay attention to the font size: it should not be too small. Avoid phrases and sentences that do not carry any meaning. Try not to use flashy decor. If you have, for example, a green business card, then the acid-orange frame will definitely not decorate it. On the contrary, against its background, basic information is lost.

So, to summarize all of the above, we formulate the most important advice: do not disregard the information design of business cards. Samples you can see in the article. They will help determine how to correctly place information so that the text is logical.

Measure seven times - one cut

Do not rush. Before sending your data to the publisher, be sure to check the information you are going to print. It must be reliable. There is nothing worse than picking up a document and seeing a typo in the email address or name. Precautions and attentiveness are two important factors affecting the manufacture of business cards.

Printing business cards

First, focus on paper quality. Your business card should remain presentable even after some time. Therefore, opt for strong enough paper that will not be easy to wrinkle or bend. In no case do not use cheap paper that resembles A4 sheet in structure. Such business cards do not last long, and the people to whom you will hand them over will immediately suspect that you saved on the cards.

Conclusion: before you give your mini-document to the printing house, make a preliminary layout of the business card. Decide if it meets all your requirements. Only then can you start printing business cards.

The most common mistakes

1. Secret. If someone looks at your business card and does not receive the necessary information about its holder, your services are unlikely to be in demand.
2. Poor quality. Saving and making business cards are incompatible concepts. Poor paper quality indicates poor quality of goods and services.
3. A mess. Information noise and violation of the rules for placing information will only create chaos on your map, consisting of letters and numbers. Such a mess is unreadable.

Thus, we can make a general conclusion: if you follow all the rules for business cards, then your storage medium will definitely make an indelible impression. The card will briefly describe the activities or work of your company and the contacts by which you can be contacted. But remember, that business card is remembered, the design of which differs from the rest in creativity and originality. The article has photos that depict business cards. Templates, layouts, etc. you choose.