The VKontakte group is a powerful source of traffic, attracting which you will be able to actively distribute your services, products, even form a need in a particular area. But the community can also carry simply an educational or entertaining mission, gather like-minded people.
What is the name of the VK group? What is the name of the VK group? Your goal is to find the target audience, which means those people who would be interested in it. The name of the group should be well indexed in search engines and be on the first twenty pages of the results of these same search engines.
Therefore, first you need to understand the mission of your project, what target audience it will be interested in. Only by understanding these issues, you can decide what to name the group, and correctly plan all your further tactics of filling and promotion.
If you have a website, then you already know that it is being promoted by certain anchors - key phrases, it is their density and distribution structure in the text that determines how well the website is indexed in search engines, whether filters will pass or will be recognized as re-optimized for it penalties will be applied . You can decide what to name the group by looking at the key queries that your site is promoting.
If you have several main areas, you can create several communities: one with the name of your site, the second with the main promoted service of your project. These groups can be joined by cross-posting, reposting news from one community to another and vice versa.
How to name a group is far from all that is needed for success. The primary content of the community should be useful, interesting, attracting attention. Do not underestimate the quality design and convenient menus.
If you plan to monetize your group with paid advertising, you should more carefully study the needs of your target audience. If this is a community of like-minded fishers, then they will be interested only in advertising messages on their subjects, while others will tire and scare. If your topic is the infobusiness, then any links to paid webinars will be considered appropriate, and this is already a good daily income. Therefore, draw conclusions and study your topic and audience more carefully, correctly formulate goals.
If you did not know all this and in the decision to name your group you were motivated only by your taste, intuition or humor, then do not despair - you can change the community name. Try to mention this name on the wall in posts, in discussion posts, and so on — all of these pages are also indexed by search engines. This will increase the chance that by entering the search phrase - the name of your group - the person will find exactly your community.
The name of the group lays some success in the development of your project, but the main thing is regular posting, attracting new people, unique and useful community content. Only people, lively and active, provide your business with growth - value them and provide them with only the best. A large number of inactive members in the group is dead ballast, which will not provide any interest in your services or products, nor will attract new active users of the VKontakte social network. You will not be able to make money on advertising without having enough unique visitors per day, so give the community exactly the name that will reflect the themes and interests of the project, will interest the target audience and ensure a steady increase in the number of participants.
The main goal of any project should always be quality - the quality of services, content, care for the target audience and the desire to save its time.