Start and develop your own business has become a common area of human activity. It is wonderful that more and more people begin to take care of their own well-being. But who would have thought that the well-being of a business is highly dependent on a factor such as naming? This concept and related issues is the topic of our article.
What is naming?
The concept of naming came to us from the Western world, although, naturally, they could skillfully come up with names for firms in our countries. The name "naming" ("naming") came from the English word name, which means "name".
A new, modern concept implies professional activity in assigning corporate names to commercial projects . The difference between professional naming and amateur is colossal.
Inventing names at the “everyday” level is based on random associations, personal motives. Therefore, the success of such company names is basically a good coincidence. Specialists in brand names consciously study a number of factors by which the most effective options for the further development of the company are selected.
In its traditional, generalized meaning, naming is the process of naming something. This is once again evidenced by the indigo ending (English).
Random naming and professional naming companies
The value of a well-chosen, eloquent and memorable name for the company was appreciated even when the first enterprises of the modern type appeared. However, until recently it would never have occurred to anyone that for a coined name in two or three words (well, the slogan, perhaps to him) would be paid good money.
But now the cost of naming a company with all related services (the context is the use of the name, analytical work, etc.) is on average $ 400-600.
Prices for naming services at companies
The selection of names for business firms involved in various creative and analytical organizations: these are large companies, and small agencies, and linguistic studios. In general, let's say that naming is not a cheap service. The cost of services depends on the level and experience of the company, as well as on the geopolitical factor.
So, for example, in Moscow, one full-scale project to assign a name to a company will cost from $ 1,000. In Kiev, a little cheaper: from $ 500 per order. In the distance from the capitals, you can find creative artists at a price of $ 400 for a name selection project.
The numbers, as we see, are not at all small. They are especially impressive if you do not know at least in general terms what the process of professional selection of a name for a future famous brand includes.
Factors for Effective Naming
Company brand development is a long process in which a whole team of specialists is involved. The selection of a competent promising name for a company involves sociological, analytical and psychological work.
First, the market segment to which the customer company belongs is analyzed. For comparison, all available company names and their reputation are taken. The new company should have a new name, not familiar and not like the others.
The analysis of the target audience is carried out: consumers of a product or service have very specific wishes and requirements for the necessary product, which means that it also applies to the company that provides it.
The name should display attractive features of the company, that is, naming specialists need to analyze the work of the customer company.
On the basis of the compiled picture, dozens (30 or more) of diverse names are selected. Each carries a particular concept. Further, the most successful ones are selected from the available creative material. This process takes time for a quality result.
The best options are agreed with the customer, and the best of the best are tested on test groups. Such groups may include 10 or more people. They evaluate the brands offered to them from the point of view of audience perception: what feelings, associations they evoke, whether they have a liking for themselves, whether other factors sound pleasant.
After a careful study of many options, there remains one, and at the final stage, the neumers present to the customer the result not in the form of only one name. An important detail is the concept of using the company name so that it makes the right impression on the consumer / client.
As we have seen, high-level naming is not a matter of one or two hours.
How else can I choose a name for the project?
The services of professionals for selecting a name are worth a lot. It so happens that there is no way to turn to specialists directly. Then cheaper naming development will come to the rescue ..
You can choose a name for a small project, secondary (although does it happen?) With the help of special linguistic programs. Such a program is called a naming generator, that is, a name generator.
Various projects are available on the network, paid and free, providing the ability to simply pick up a few names for your company and choose the most suitable one in your opinion. Such programs can be called differently, for example, a brand generator and other tokens similar in meaning.
Such methods of selecting a name for a company are completely affordable naming. Examples of low prices (but also unpretentious results) can be seen on some content exchanges that have a special section.
Summary
Developing a name for your business project is one of the primary tasks of a modern businessman. And today many understood: the correct name for the project is half the desired result.
In our article, we examined a new phenomenon in the commercial world - the professional assignment of names to firms (companies), called the term naming. We also examined how professional work differs from the usual naming of new phenomena and what are the prices for the services of specialists.
We hope that the material has become interesting for you and you spent time replenishing your knowledge about modern auxiliary business tools.