In the current article, we will offer examples of the name of dental clinics, but we will not recommend them for use. Because an important feature of naming is the uniqueness of the option. And we will talk about the basic principles and rules of his choice. In order to stir up the reader’s “thought-out” and help to come up with something of his own. Original perfect.
Why it is important to think carefully
Many people believe that opening your own company involves a lot of difficulties. Among which the name should not be listed. What could be easier than that? If the company produces sweets, it can be called “Butterscotch”, “Truffle”, or quite simply “Chocolate Factory”. However, a similar train of thought may be with competitors. In addition, boring names are buyers, customers remember much worse or ignore it at all. After all, the name of the company is its face, part of the image, and in most cases a guarantee of success. And if the founder carelessly, indifferently, and indifferent to his choice, you might think that the products - goods, services, also do not deserve attention. Because they can be executed in bad faith, poor quality. Also, a name that does not have a soul can interfere with development, scare partners. The reason will be all the same doubts about the seriousness, reliability of the founder.
What do marketers advise?
Some marketers compare the name of a dental clinic or other company with a tattoo. Indeed, hastily made drawings rarely please the owner. Moreover, some of them have negative energy and adversely affect human life. Even the cartoony Captain Vrungel noticed this feature of any tag when he picked up the name for the ship. A similar situation is with the name of the company. Which ideally should be a powerful marketing tool. And do not lead the company to ruin and collapse.
What is the name of the company?
The name is required to register a company, open a bank account, enter into a contract. It must be unique and create a pleasant image in the minds of people. However, if it is planned to open one dentistry, but not the whole network, or if the company will be located in a small town, it is permissible to make much less requirements for the choice. In this case, you can not puzzle yourself for too long. And determine the ideal name, guided by general principles:
- Associations - “Not a Tooth Tooth”, “Tooth Fairy”, “Beaver”.
- Occupation - Pearl Smile, Healthy Tooth, Goodbye Caries!
Many founders in such cases turn to customers for help. Offering them to offer the name of the dental clinic or choose from previously selected. If the doctor managed to earn a sonorous name, he can even give the clinic his last name, making a similar name: “Dentist Efremov”, “Smile from Antipov”, “Dentistry of Professor Ragozina” and the like.
Successful businessmen approach business quite differently. They spend unimaginable amounts for many on the search for a profitable name. After all, they know better than others that a good name should be beautiful and appropriate to the activities of the company, contain a commercial offer, evoke positive associations, offer unique and high-quality services. The following dentistry names can be cited as an example: “PresiDent”, “Without Pain”, “Dynasty”.
Basic principles of naming
Experienced marketers recommend the following:
- Do not use a name that describes the product. Due to the fact that the company will present a commercial. In which key features are already voiced. In addition, competitors can easily borrow a similar name. And to prove plagiarism will not be easy.
- Select a remote option. That is, not reflecting the characteristics of the product at all.
- Make a name, not including time references.
- If you want to use the foreign language version, you need to understand the translation. In order not to get back associations.
How to make a simple name?
Given the above tips, you can make the name of the dental clinic:
- Taking syllables or letters the founder.
- By adding particles “dent” or “stoma”.
- Hint in the name of the company. To do this, you can use any words or combinations associated with the strength, whiteness, brilliance and the like. The most successful options are: "Diamond", "Mother of Pearl" and others.
Good luck title
In the article, we have repeatedly mentioned that the name of the clinic should cause positive associations. Based on this, in order for the name to make a favorable impression, one should take into account the reaction and emotions of consumers. It is also worth noting the importance of another criterion. This is the clarity of the name of the dental clinic to the maximum number of people. Therefore, it is better not to consider options that may mislead or misinform the consumer. For example, to call dentistry “Russian Knight”, “Beautiful Rose” and other options is dangerous because a potential client, being in search of the necessary services, simply will not consider this company. Thinking that she was carrying out activities unnecessary to him.
The next important nuance concerns the pronunciation of the name. It is believed that those brands and firms that are the easiest to remember are becoming much more popular and more in demand. After all, their advertising works like word of mouth. And it covers more people, which means it attracts customers much more efficiently.
When choosing the ideal dental name, you should not be guided by the geographical location of the company. If at some point the brand uncovers and the founder wants to open a whole network of clinics, he will have to “rename” and lose customers. After all, they will look for the usual name. And not finding him, they will go to competitors. Therefore, it’s dangerous to choose a name for dentistry, given the nearby street, metro, bus stop, etc. This may not allow further development.
Foreign names
Currently, very popular English-language company names. And all because Western masters in most Russians evoke a sense of reliability, personify a guarantee of quality. Therefore, many founders choose the following words or groups of words as a name for a dental clinic:
- Dentalway - literally a dental path.
- Dentalstory - dental history.
- New smile - a new smile.
- Be smile - be a smile, smile.
- Smile clinic - smile clinic.
- Smart dental is a smart dentist.
- Dental House - Dental House.
In Europe, the names of dental clinics are as follows: Dentman - dentist, Pearl smile - pearl smile, Picasso - Picasso, Hi-Tech Clinic - a high-tech clinic. But other names that can also be found abroad are unsuccessful: Golden Dent - a golden dent, Golden dental - a golden dent, Dentsick - a sick dent.
Associations with doctors, their work and teeth
Earlier we talked about the effectiveness of using the dent particle. It is especially popular in distant names. Because it hints or directly tells potential customers about the activities of the company. The following names are in special demand: "Dentalika", "Dentista", "32 dent", "Ice dent", "Dentlass", "Dentist", "Dent Studio", "Denta- (style, design, classic, bravo, deluxe, master) "," Dentville "," Denttown "," Dent Street ". Also in the name the words “bracket” and “implant” are often used: “Bracketstom”, “Bracketline”, “Bracketville”, “Bracketsystem”, “Implant- (service, master, pro, center, city, dent, world, grand) " However, such names may limit the range of services of a dental clinic or cause confusion. After all, potential customers can consider that the company provides only the services indicated in the name. That is, you can put braces and an implant in it, and you will have to pull out, treat your teeth, do the brushing or whitening in another place.
To simplify the understanding of the company’s activities, in Moscow the names of dental clinics are often used even too obvious. For example, such as “Tooth and tooth”, “Zuboder”, “Zubnik”, “Dental (doctor, standard, doctor)”, “Dental (force, hospital, help)”, “New tooth”.
Name of children's clinics
All parents and doctors know that most children are insanely afraid of dentistry. That is why for dentistry, created specifically for kids, schoolchildren and adolescents, it is important to choose a soft or neutral name. Which will distract the child, form a pleasant impression, help calm down. An excellent variant of the name of children's dentistry will be the following ideas: "White Fang", "Die Hard", "Beaver" or "Beaver", "Fangcast", "Zubrenok", "Dentosaurus", "Stomatoshka", "Nutcracker". You can also use even more veiled names: "White (rhino, elephant, whale, unicorn)", "White (crow, boat, bear)." Or images of fairy-tale characters. The most popular option in this case is the name “Tooth Fairy”. And they are also in demand: “Shrew”, “Tooth”, “Doctor Tooth”. In extreme cases, the founders choose the image of the doctor's favorite doctor - Aibolit.
Suitable option for family dentistry
According to marketers, the best name for a dental clinic is "All your own!". It indicates the same attentive, courteous, friendly attitude to different customers. In addition, it hints at the general availability of services. That is, reasonable prices. But since this option is already taken, you can consider others: "Seven I", "Thirty two", "One to one," (Factory, ABC, school, harmony, city) of smiles, "" (Magic, charming, white, sunny ) smile "," Smile! "," Familiar doctor "," Doctor Belozubov "," Tooth (health, wisdom) "," My dentist / dentist "," Stoma "," Family dentist / dentist / doctor ".
Using proper names
Very often, the names of various gods and the names of stars are used as the name of dental clinics in Russia: Apollonia, Athena, Aphrodite, Galatea, Demeter, Aurora, Adonis, Andromeda, Helios, Altair, Orion, Asclepius, Venus, Diana, Fortuna, Freya, Lada , Bereginya, Titania. Often use the names of world famous healers. Among which Hippocrates leads, less often Asklepiad, Dioscorides, Areteus, Galen, Ibn Sina. And sometimes there are more distant names: "Tibetan doctor", "Russian medicine man", "Eastern sage." In addition, many founders prefer to include their own name in the name. As a result, the clinic will bear similar names: "Doctor (Martin, Bormental, Grooming)", "Professor (Popov, Dumin, Egorov)", "Dentist (Shanin, Luzhin, Lopatin)" and others.
Unusual name
Earlier, we said that when choosing a name for your company it is important to remember the relevance and uniqueness of the final version. It is also important not to copy or emulate the famous brands. In general, experienced marketers recommend approaching the issue creatively, showing imagination. As a result, the following original names of the dental clinic can be obtained: "White Coffee", "White Gold", "White Crow", "Doctor Plombir", "Thirty-third tooth", "Pearl Galaxy", "Milky Way", "Piranha", Fresh Breath, Iceberg, Everest, Crystal, Prezident, ProfiDent, Green Apple, Alternative / Option, Best Stoma, Doctor Smile, Hollywood , "Club of Hollywood smiles", "Thirty two carats", "Optimist", "Panacea", "Seal", "Healer", "Aesculapius", "Healer", "Chance", "Apple".
Numerology and energy words
Each word that exists in the Russian language has a special energy field and affects people differently. To find the right name for the clinic, you need to check it, taking into account this factor. To correctly determine the vibration, you should write the letters of the alphabet on paper in a special way:
- Arrange horizontally the numbers from 1 to 9.
- Place them under the letter.
- When the row ends, you need to go to the next.
- The result is three rows of nine letters and one six.
When the previously described manipulations are completed, we analyze the name chosen from any proposed list for dentistry. Matching letters and numbers. And after adding them to a single number. As an example, consider the name "Stoma": 1 + 2 + 7 + 5 + 1 = 16. The total number is also divided into numbers, add them: 1 + 6 = 7. Then we look for the value in the table below.
People who decide to open their own company, whatever its focus, do not even think about how serious the question of choosing a name is. Therefore, often leave his decisions in the end, making a big mistake. The reason lies in the fact that coming up with a beckoning customer and a profitable name is not at all as simple as it seems. Indeed, for a company to be successful, it must sound. And for this, its name should be easy to remember, cause exclusively positive associations and correspond to the activities of the enterprise.