Cosmetics "Sephora" was created specifically in order to distinguish a woman from the crowd, to create a bright creative image. The company's funds are distinguished by a rich palette of all kinds of shades and excellent quality.
Brand history
The Sephora brand appeared thanks to Dominique Madonnaoud, who wanted a woman's kiss to have thousands of shades. He opened his first store in 1969 in Limoges, France. Cosmetics quickly gained popularity. In 1979, the number of outlets increased to ten, and they were called Shop 8. The beginning of the 90s gave business development, and another 40 outlets were opened in Britain. And in 1994, Shop 8 was renamed Sephora.
Soon, on the Champs Elysees of Paris, the largest Sephora cosmetic store opened its doors. In 1997, cosmetic production was bought by the French holding Moet Hennessy Louis Vuitton (LVMH), which is famous for the manufacture of the most luxurious products in the world.
In 1999, the first Sephora store appeared in the United States, in New York. At the same time, the company opens online stores in America, France and instantly becomes recognizable. At points of sale, cosmetics of both well-known brands and own production are presented, on the boxes of which the name Sephora flaunts.
Popularity in Russia
Under the Sephora brand, in 2005 there were 700 luxury stores in 14 countries of the world. Now in Russia there are about 150 of them. The first one opened its doors in Moscow in 2003.
The distribution network of this brand is distinguished by a special corporate identity. In stores, attention is paid to the location of the goods on the shelves: in alphabetical order, for men and women.
In gratitude for the purchase, the company gives customers discount cards, the discount on which sometimes reaches 25%. All sales consultants are well trained and easily able to choose the product that meets all the requirements of the client.
Sefora outlets spread throughout the capital and major cities of the Russian Federation. Cosmetics in Moscow are sold in Letual and Ile de Beauté stores, as well as in large shopping centers. In Russia, the Sephora brand is represented by Alcor LLC.
Product quality
Cosmetics "Sephora" has become popular due to the quality, which is constantly being improved. Special formulas for creams are developed, stunning shades are created in decorative cosmetics, and a texture is made for a tonal and powder weightless, like a veil. For these purposes, the company attracts its regular partners from France, Europe and America.
All products are specially tested by volunteers. It meets the norms and international quality standards. Suitable for any type of skin, including sensitive and problematic.
For developments in the field of cosmetology, the company has been repeatedly encouraged with high awards and won the most prestigious awards, for example, the Retailing Innovator of the Year Award.
Assortment of goods
But not only quality, but also affordable prices, the Sephora brand is famous. Cosmetics of this brand and others (there are about 150 of them) were assembled into one huge assortment and presented in company stores. It:
- Cosmetics for skin care. Intend for any type of skin. The assortment includes nutritious, moisturizing and caring products: creams, lotions, masks, tonics, scrubs, oils - all that a woman needs to fully care for herself.
- Decorative cosmetics. This is a wide range of products and an amazing gamut of colors. These are shadows and blush, powder and tonal foundation, gloss, lipstick, balms. These funds are designed to make a woman unique.
- Perfumery. This section is able to please everyone. Here are the scents for all occasions and for any category of people, whether men, women or children. Perfumes are supplemented with body lotions and shower gels, deodorants that prolong the enjoyment of your favorite smell.
- Products for bath and shower. They include soaps, gels, creams, scrubs to moisturize, nourish and cleanse the skin of the body.
- Means for nails. They are revealed with a rich palette of varnishes, means for strengthening, treating the nail plate. The collection is complemented by products for creating gel nails at home, as well as tools for manicure and pedicure.
- Hair Products. It is represented by means for styling and washing hair. It includes shampoos and balms, masks and oils, as well as styling products: hair sprays, gels, mousses, waxes.
- Accessories The assortment of this section includes: makeup brushes, hair removal devices, razors, tweezers, cosmetic bags, facial massagers and much more.
- Products for men. The section is filled with hygiene products for face and body, men's perfumes and deodorants, products for and after shaving.
Cost of goods
They prefer to buy Sephora products because of quality, impact effectiveness and price. The cost of cosmetics is different, and in an online store the goods are an order of magnitude cheaper than in branded points of large cities.
So, the average price for the Sephora shadow is 600 rubles, mascara - 800 rubles, powder - 500-900 rubles, tonal foundation - 600 rubles, face cream - 1200 rubles, body cream - 500 rubles.
Online store "Sephora"
It impresses with a wide selection of goods even of the most sophisticated women. He makes beautiful ladies “wander” for a long time in search of the necessary and something new on the electronic pages of the catalog, gives them a great mood, self-confidence, high-quality cosmetics.
Buying here has its advantages, these are:
- good customer support;
- fast delivery;
- extraordinary gifts, discounts and special offers;
- seasonal sales;
- more than 7 categories of various products for every taste from cosmetics of the mass market to luxury products.
If you follow the promotions, get a good discount on Sephora products. Cosmetics purchased here are cheaper than in ordinary stores. To order it, it is enough to register on the official website of the USA or France and place a purchase.
Reviews on the purchase in the online store "Sephora"
Not everyone will decide to buy cosmetics on the Internet, but sometimes the assortment of products attracts so much that the patience leans toward the order. So with this online store, where, in addition to products of various brands, Sephora cosmetics are also sold. The prices here are encouraging. By searching for a coupon on the Internet, you can make the purchase as profitable as possible and get both cashback and a lot of all kinds of gifts, including a discount on the product. In addition, all kinds of promotions are constantly operating. So, in the Sephora online store (USA), when you buy for $ 50, delivery is free.
Many ladies who ordered cosmetics here at least once come back here again and again. Some women who bought expensive cosmetics in duty-free and saved on this have long abandoned such purchases in favor of the Sephora online store.
Cosmetics "Sephora": reviews
Reviews about Sephora cosmetics are very different. Professionals consider this cosmetics to be semi-professional and use brushes, makeup removers and concealers from the entire assortment. Ordinary women like a thin eyeliner of saturated black color, which allows you to quickly create a straight line that keeps unchanged throughout the day. Nail polish left a good impression of itself. It holds fast for a week, is applied without stripes and an additional layer.
I was not impressed by the ladies of the shadow. According to them, for centuries they do not look bright and contain little coloring pigment. Conquerors of four shades gathered in one case conquered. They perfectly mask, have a light weightless texture, completely invisible on the face. The body cream left a good impression, because it perfectly nourishes and moisturizes the skin, does not leave greasy marks. In addition, it has an unobtrusive aroma.
Women are conquered by the effectiveness that Sephora cosmetics give, prices. Reviews speak of the democratic value of the product and its availability, quality.
From all of the above, we can conclude that the Sephora cosmetics can transform any woman, and the brand’s stores contribute in every way to this goal.