Mercedes-Benz RUS in 2016 opened a new flagship sales salon in Moscow. How is it different and why is it obligatory to visit?
The flagship store is a showcase of the entire brand, which plays a key role in the management of the company. This should be the most visible and largest store in the entire network. This is certainly the updated salon in Moscow at Leningradsky Prospekt 39a, one of the premium brands of Mercedes-Benz. But this "gem" in the world of retail is amazing not only for its size or design. An innovative approach to the organization of the place, the exclusive benefits of the demonstration of cars and some cool branded chips - the salon is more like a museum or even a work of modern art. And this is not surprising.
The main tasks of brand store stores are first of all to attract your attention, show brand status, stand out from competitors, and only then sell something to you. This is confirmed by numerous customer reviews that they visit sometimes not at all for the sake of shopping, but having fun and having fun. Therefore, it can be stated that the flagship helps to consolidate and recognize the brand at a much deeper, truly personal level.
It can also be called the most innovative and versatile. After all, it can be useful for market testing, repositioning, introducing new cars, and, of course, for holding unique events and brand PR events. For example, on August 5, 2017, Mercedes at Leningradsky delighted guests with a show event - the AMG Performance Tour 2017. Those present could enjoy ten unique Mercedes-AMG and Mercedes-Benz cars. Demonstration drift shows, musical accompaniment, animators for children created an atmosphere of celebration and fun for the whole family.
So what else is different and stand out this salon? This is definitely the most creative and memorable, chic and courageous option in terms of design of facades and interior. It is located in a recognizable place, next to the CSKA stadium. Contains a complete lineup of the brand. Inspiring, experimental and attention to detail space with innovative merchandising. And all this - Mercedes Benz RUS , located on Leningradsky Prospekt .
At the heart of the interior is the concept of Cars and Customers. It is designed to emphasize the uniqueness of the brand and cars of Mercedes-Benz. This approach actually provides an individual approach to each person. And visually, the principle is manifested by the fact that all office furniture was minimized and shifted beyond the "horizon", which allowed to free up space for exhibition samples and make the atmosphere more comfortable and elite. Thus, the total exhibition area in the salon reaches 2000 square meters. m., which is a kind of record even for the capital.
The line of Mercedes-Benz cars is quite extensive, which was successfully reflected in the brand store on Leningradka . The architects proposed the zoning option and created several thematic compositions under one roof. There are even isolated platforms for different types of machines. For example, the flagship S-class cars are presented on a special platform S-Lounge, which differs from the design of the rest. Each zone is surrounded by glass partitions, which are very convenient to use for projection of films, like screens.
To maintain the brand in the central salon, they specifically refused the presentation of used cars. All lovers of the brand can see the presented cars in this category, as well as make a purchase using the trade-in system, in the second Mercedes-Benz salon in Altufevo , better known to customers as .
Another nuance of the salon on Leningradsky Prospekt is the Mercedes accessories boutique . Among his products, you are also offered unique model cars at different scales, which correspond to the original 100%. The Night view room also became unique for the Russian car sales market. It demonstrates the systems of indoor and outdoor lighting of cars at night. You get your new Mercedes unforgettably too. In a special waiting area you will be offered to watch films about the company and the car using the most modern equipment, and your car will appear directly “from the ground”, raised by a special smooth platform.
Salon consultants received a new unique software that unmistakably aids in choosing. And if you like to choose a car yourself, the company's marketers took care of you, creating an application for buyers. You can enjoy all the innovations and the beauty of luxury cars described above in the Mercedes-Benz Brand Store at the address: 39a Leningradsky Prospekt, Moscow .