Specialty "Marketing": universities in Russia, list by rating

In Russia, a huge number of professions is relevant and in demand. Among the most needed are, for example, an IT specialist, a design engineer, a teacher, etc. The marketer is on the 6th place in the ranking of sought-after professions. To become such a specialist, you need to get a higher education. In which universities do students teach marketing?

What kind of specialty and profession?

Marketing is not a separate area of ​​training. This is one of the management profiles. After successfully mastering the educational program, graduates become marketers. This profession is considered modern and rapidly developing. It appeared relatively recently on the Russian labor market. The beginning of training marketing specialists at universities was due to the fact that many companies began to need employees who could participate in the process of creating the product, would be engaged in its promotion to the end consumer in the face of increased competition.

Marketers are hired to perform certain duties, such as:

1. Conducting marketing research, developing the necessary measures based on the results. According to the results of research, a specialist can offer his employer, for example, some new products that will be in demand, or additional opportunities to increase existing sales.
2. Marketing planning and forecasting, accounting and control.
3. Demand management, monitoring and regulation. A marketer organizes the work of a research team that identifies the preferences of potential buyers, according to the information received, makes appropriate forecasts, makes recommendations.

What should a marketer own?

Before considering universities with “marketing”, you first need to make sure that the chosen profession is really suitable. And this can be done through an analysis of the requirements for future specialists. To work successfully in the future, you need to have some individual features:

• organizational skills;
• analytical thinking;
• clear logic;
• good communication skills;
• emotional stability;
• Creativity
• initiative.

Those specialists who are fluent in a foreign language are very in demand. Such marketers are needed primarily in those companies that operate in the international market. Also, specialists with knowledge of a foreign language are also useful in ordinary companies. The fact is that any employee should engage in self-development by reading additional literature, and for marketers most of the books have not yet been translated into Russian.

Marketing is an area of ​​activity in which one always has to process and analyze a lot of information. Specialists can not do without various computer programs, so marketing is recommended to choose confident PC users or those who are ready to master the computer on special computer courses.

List of universities offering "management" with a profile of "marketing"

We note those universities that provide the highest quality education in the direction of "management" (profile - "marketing"). These schools are presented in the table below.

Moscow State University named after M.V. Lomonosov

Among the universities in Moscow with “marketing”, Moscow State University is most in demand. At the university, this profile in the direction of training "management" is offered by the sociology faculty. This is a very good structural unit, existing since 1989. It in the process of teaching students in all proposed areas of training uses both traditional and innovative teaching methods.

In "management", students learn a wide range of disciplines. The basic ones are the basics of management, organization theory, marketing, accounting. Full-time education is 4 years.

The Faculty of Sociology has established relations with leading employers of the capital and international companies. This allows students to practice most effectively with the possibility of further employment. One of the places to practice is the marketing research agency (VECTOR-MARKET-RESEARCH, Magram Market Research).

Applicants interested in the Faculty of Sociology and “management” must enter the examinations in 3 disciplines together with the main package of documents for admission to the selection committee — these are Russian, mathematics, and social studies. Additionally, absolutely all applicants pass a written test in mathematics. Those applicants who score the most points are credited to paid places. There are no budget places.

REU named after G.V. Plekhanov

In REU, the faculty of marketing is engaged in teaching students in the direction of "management" (profile - "marketing"). This is the first specialized structural unit in Russia engaged in the release of marketers. The history of this faculty began in 1995. However, they knew about marketing at a university even earlier. The first small lecture course on this subject was delivered back in 1986.

Today, the Faculty of Marketing is a very developed and modern structural unit of the Russian University of Economics. Education is offered very high quality. One of the proofs of this is the diploma of the Guild of Marketers for many years of leadership in the training of highly qualified specialists in the field of marketing. The faculty received such an important document in 2011.

Education at the Faculty of Marketing at the university is conducted in two programs. The first program is standard. All disciplines are taught in Russian. There are budget places, which is a definite plus for applicants. The second program is implemented entirely in English. It also has budget places. Approximately 25% of students are foreign nationals. Important features of the program are the study of a second foreign language (Spanish, Italian, German, French, Chinese) and the availability of the possibility of studying at foreign partner universities under the double diploma program.

Training at GUU

State University of Management is considered the first management university in Russia, one of the founders of marketing education in our country. Marketing specialists are trained in an educational organization by a specialized structural unit - the marketing institute. He invites applicants to study in the direction of undergraduate "management" (profile - "marketing").

The educational program is aimed at training personnel for work in leading marketing agencies, marketing services of various companies. In order to graduate highly qualified specialists, the university in training in "marketing" has provided several features:

1. Master classes and trainings are regularly organized for students. These classes are conducted by specialists from Russian and foreign companies (Lukoil, Yandex, Toyota, etc.).
2. Students at the marketing institute are given the opportunity to undergo foreign internships. The existing business connections allow the university to send students to Germany, France, China, Japan, Finland, Portugal, and the Netherlands.
3. Even during training, students put their theoretical knowledge into practice. Students develop course projects and final qualification works on the example of specific product markets for working foreign and Russian companies.

HSE

Applicants who wish to study at the Higher School of Economics and intending to become marketing specialists in the future can enter the faculty of business and management of a selected Russian university. “Marketing and market analytics” is the name of the desired educational program. The conditions for applicants are established on it as follows:

• the proposed form of study is full-time;
• to get a diploma, you need to study 4 years;
• The proposed program allocated 25 budget places, 65 paid places (including 15 places for foreigners).

The specialty offered at the university (“marketing and market analytics”) is modern. It is designed to meet the demands of the times. About 10 years ago, marketing was completely different. Today, people are actively using the Internet, social networks, mobile applications, which means that digital channels of communication with consumers have appeared. The educational program involves the study of digital marketing, marketing analytics, a number of basic disciplines.

RUDN

Another university with “management” (“marketing”) is the Peoples' Friendship University of Russia. This direction of training is offered at the Faculty of Economics. This structural unit is known both in our country and abroad as a serious educational center, therefore, applicants can safely enter here. The diploma of the Peoples' Friendship University of Russia is highly regarded.

And now a little about training in the direction of "management". The educational process at RUDN University is built from classes of various formats:

1. Lectures. All familiar classes. On them, students receive theoretical information from teachers.
2. Selfeducation. It is sold either at home or in the library. A student, without the help of a teacher, studies a topic, seeks answers to emerging processes, and draws up a synopsis.
3. Workshops. These are group classes in which students discuss the most significant topics, work in teams on practical projects.
4. Master classes. To conduct these classes, practitioners of foreign and Russian companies are invited.
5. Presentations This format of classes involves the performance of students or teams with their own research and projects.

MGIMO

In MGIMO, which is one of the best universities, “marketing” is not among the educational programs of undergraduate programs. But there is a master's program. It is implemented as part of the "management" direction. Its name is "management of the foreign economic activity of the company and modern marketing technologies."

Education at the master's program provides very important theoretical knowledge, practical skills. After mastering it, students can:

• conduct international marketing research;
• to develop tactical and strategic measures to increase the competitive position of the company and a certain product when it penetrates the markets of other countries;
• to develop marketing activities taking into account cultural and other features of the marketing environment, etc.

Which is better to choose?

The list of universities with marketing departments and programs related to this discipline includes not only the above educational institutions. A fairly large number of educational organizations have “marketing”. Which educational institution is better to choose? Applicants seeking to acquire knowledge can enter absolutely any state university. All higher education institutions have advantages; everywhere in the teaching staff there are highly qualified and experienced specialists.

If you want to study on a budget, then in this case you will have to get acquainted with a considerable number of universities. Not every educational organization has free places on such a popular and modern program. For example, at Moscow State University, free training is not provided on “marketing”. There are few budget places at the Russian University of Economics, but the passing score is high. When choosing a REU, you need to select additional options where you could also apply for free training.

It is not recommended only to choose non-state universities with "marketing". In advertising, these educational institutions claim to have a lot of advantages, but in fact, such universities are significantly inferior in quality of education to state universities, academies and institutes. And employers are in no hurry to hire graduates with diplomas of non-governmental educational organizations.

And one more tip. Many practitioners do not recommend school graduates to immediately go to college for “marketing”. For successful work in this area, you need to have not only higher education, but also good knowledge in a number of related fields (history, sociology, psychology, legislation, economics, etc.). Experienced professionals are advised to first get a basic economic education. Thanks to him, it will be easier to master “marketing” in the future, as many of the nuances will be clear.