The Gucci picture is probably the first thing that pops up in the head of a person who is asked about the most memorable clothing brands. And indeed, the famous letters G turned to each other, green stripes, red-white snakes and the same bright outrage are familiar to any fashionista (and not only). If a person is dressed in Gucci, you can even without looking at the label, in style to understand where this thing comes from. In addition to clothing, the company produces textiles, perfumes, accessories and interior items.
Brand history
It all started in Florence in 1904, when the young waiter Guccio Gucci is inspired by the bags and accessories of wealthy visitors and opens his first workshop, which produces suitcases and shoes for trips.
In 1928, the first personalized boutique was opened in Rome, and later Gucci turned into an independent fashion house. The 40s and 50s are the peak of the brand's fame when bags and suitcases with bamboo handles, bright suede shoes, etc. appear.
But in 1953, after the death of the founder, the brand is divided in half between the sons of Guccio. For half a century, these individual branches (grandchildren, including great-grandchildren) have been at war with each other for a share in the inheritance. By doing so, they greatly harm the brand image. The fashion house is on the verge of bankruptcy. But also during this period, the image of Gucci changes. Well-known GG initials and green-red stripes are created for everyone. Sales increase occurs when Tom Ford is appointed as Creative Director. He gives a completely new look to the house.
Fashion house now
Having come such a long way, the brand has transformed. Now he is one of the most successful.
The proof is that the company has stakes in other fashion houses such as YSL, Alexander McQueen and Balenciaga. At the moment, the reins of the young designer Alessandro Michele. By inventing original advertising companies, as well as creating unique displays, Alessandro was able to bring the brand to a new level. Pictures of Gucci clothes from the latest shows can be found in the top editions of the fashion world.