The famous Alpen Gold brand is famous for its confectionery such as chocolate, cookies, ice cream and sweets. It belongs to Kraft Foods - an American concern, which ranks second in the world in terms of the scale of production of packaged products. This is an American public company, founded back in 1903.
Chocolate Alpen Gold: Key Facts
Although Kraft Foods owns a wide variety of food brands that are distributed around the world, in 1992 it was decided to launch a new project. A special brand Alpen Gold was invented, which was distributed only in some countries, such as Poland, Russia and Ukraine.
The literal translation is “Alpine gold”, but few people know that Alpen Gold chocolate has nothing to do with the Alps. Why has this brand become so popular? The answer is simple. When experienced marketers undertake business, and the advertising concept is developed very competently, the effect does not have to wait long. Each consumer, seeing such a name, immediately thinks of Switzerland, the Alps, which is why they come to believe that Alpen Gold chocolate is a worthwhile product.
No one argues that alpine chocolate made in Switzerland or Austria is really great. But this company does not have a single plant within these limits, and, therefore, we can’t talk about the delicious taste of chocolate. In addition, the fact that Alpen Gold chocolate is distributed only in the CIS countries greatly simplifies the task of advertising its fake origin.
Assortment and advertising
Now in the line of this brand you can find chocolate itself, and biscuit cookies, and ice cream.
The advertising campaign is working very hard. Photos of chocolate "Alpen Gold" can be found everywhere: from a large banner on the street to advertising in a supermarket. Now advertisers are intensively trying to introduce it to the elite segment. The strategy of showing luxury, beauty and successful people on the television screen replaced the cartoon alpine gnomes with bags of gold. Of course, such a move only increased the total share of those who constantly buy Alpen Gold chocolate. We can say that this is a very atypical brand. And all because, pretending to be Alpine chocolate, it belongs to an American concern and is sold only in Russia, Ukraine and Kazakhstan. In turn, the composition of Alpen Gold chocolate is not distinguished by any special or unique ingredients. Currently, on the shelves of the store you can find 14 different types of this goodies. There are standard varieties of the mentioned chocolate:
hazelnuts, hazelnuts and raisins, yogurt filling,
dark chocolate and cappuccino. In addition to them, you can find very unusual combinations: salted almonds and caramel or salted peanuts and crackers. Chocolate is sold in different packages. The most interesting of them is a mini-package that allows you to carry a chocolate bar with you (you can even put it in your pocket). Well, the relatively low price attracts more and more consumers.