Sanitary pads are one of the most popular products for women. This is no wonder: every month, the fair sex, due to the characteristics of their body, experience some physiological inconvenience. And in order to cope with them, just such a hygiene product as pads is needed.
If in ancient times women used wool, canvas, plants, and a little later - ordinary cotton material, gauze or cotton wool, now such means absolutely do not make sense. Modern pads reliably absorb and protect against leakage, prevent infection from entering the body during critical days.
Trademark "Cotex"
Today, one of the leaders in the production and sale of feminine hygiene products is the Koteks brand. The name was formed from two English words - cotton ("cotton") and texture ("texture, structure"), which fully reflects the composition of the product. Hygiene products of this brand are recognizable and loved not only by Russian customers, but also by many women from other countries.
On the shelves of our stores you can find the following Koteks products:
- gaskets;
- daily laying;
- tampons.
Cotex products are distinguished by convenient, original and attractive packaging in the same style and red-white range, which is designed to perform several functions:
- shelter from prying eyes of the contents of the pack;
- the convenience of finding Koteks products among the general assortment in the store;
- aesthetically pleasing design that arouses the interest of the customer.
A bit of history
The history of the brand begins back in 1872, when several entrepreneurs in one of the states of North America founded the company Kimberly-Clark Corporation for the production of newsprint. A little later, cellulose wool was also invented there.
During the First World War, such cotton wool, due to its high absorption, began to be used for dressings. Women who worked as nurses appreciated it and began to use it during critical days instead of rags and old clothes.
1920 was marked by the release of the first batch of women's panty liners, consisting of several layers of cellulose cotton wool wrapped with gauze. The main advantage of the product was its one-time use. More women did not have to endlessly wash the used material.
In 1920, when the production of sanitary pads was already put on stream, the Kotex brand appeared and was registered.
Kotex disposable hygiene products have become a truly revolutionary product. And for their mass distribution were all the prerequisites. If it were not for one “but”: conversations on the topic of female menstruation in the then society were considered something extremely indecent, which made it impossible to advertise Koteks pads. Photos of them were not available to the mass consumer. And sales remained in place.
The management of the Kotex trademark decided to cooperate with advertising agent A. Lasker. He came up wisely to this very delicate issue and the first thing he did was save the packing of the gaskets from all the inscriptions and drawings. Now, none of those around could have guessed what was under the wrap of the pack. The second step was self-service at the pharmacy: two containers were located next to the cash register, in one of them there were the same Koteks gaskets, and the other was intended for money. When the packages were finished, the woman just had to name the word "Cotex", and the pharmacist immediately understood what she was looking for.
Almost simultaneously, Kimberly-Clark Corporation engaged in educational activities for the fair sex regarding this period. The campaign resulted in the placement of advertisements in women's magazines. Kotex gaskets finally became widely known.
Over the next time, Kimberly-Clark factory products have been improved:
- in the 1930s, gaskets were designed, designed for different volumes of liquid - Super and Junior;
- at the end of the 1940s, special tools for young girls left the conveyors: Kotex Slenderine and Kotex Mill Deb - they were rated by customers as the best gaskets oriented to this age category.
The 21st century marked a new milestone in the history of the development of the Kotex brand. A large-scale advertising campaign was launched around the world, and the packaging was completely redesigned. The new design, known to this day, included images of typically female objects with a red color: strawberries, flowers, lipstick, lace panties.
Which is better - tampons or pads?
Among the entire range of the Koteks brand, gaskets are still the most popular. This is due to the following advantages over tampons:
- gaskets have virtually no chance of causing an infectious disease;
- the shift time is easier to determine than when using a tampon;
- have special wings that prevent leakage;
- they are more convenient to use (especially if there is nowhere to wash your hands, which without fail requires the introduction of a tampon);
- laying is impossible to forget;
- since the swab absorbs absolutely all the fluid inside the vagina, removing it can be very unpleasant;
- Gaskets can be used with any number of secretions.
However, the topic “Which is better: tampons or pads” can be discussed for a very long time. Therefore, in the first place, the choice depends solely on the preferences of the woman.
Kotex Gasket Assortment
This group of products is divided into 2 types, each of which includes several items:
1. Conventional gaskets:
- Kotex Ultra "normal";
- Kotex Ultra "super";
- Kotex Ultra nightly;
- Kotex Young "normal";
- Kotex Lux "normal";
- Kotex Lux is super.
2. Daily pads:
- Kotex "normal";
- Kotex "super slim";
- Kotex Lux "normal deo";
- Kotex Lux "super slim deo."
Kotex Ultra Normal
These gaskets are labeled “4 drops”, which indicates standard absorbency. In the middle of each instance there is a special Fast Absorb absorption coating that can absorb the liquid in just a couple of seconds. The gaskets are covered on top with a mesh surface that protects against leakage. The special design of the wings allows you to securely attach them to the laundry. Gaskets are sold in a pack of 10 pieces, the average cost is from 130 to 150 rubles per pack.
Kotex Ultra Super
The Kotex Ultra gaskets are designed for more abundant discharge, as indicated by the 5 drops marking. They also consist of a standard base, a unique absorbent layer, a mesh that prevents leakage and ensures gentle contact of their surface with the skin. The wings of these pads are quite flexible, do not slip and do not peel off underwear. Recommended for use on the 2nd and 3rd day of menstruation. In the package of 8 pieces. At a price the product is similar to the previous one - 130-150 rubles per pack.
Kotex Ultra nightly
Night pads are designed specifically so that every woman can calmly and serenely spend the night on these days. The nominal marking is 6 drops. This variety of hygiene products has an elongated base, which will reliably protect the laundry. Along the contour of each gasket there are special barriers to prevent leakage. The wings here are also slightly wider than on specimens intended for daytime wear. Packing of 7 pieces is one of the features that distinguish night cots "Cotex". The price for a pack is from 80 to 110 rubles.
Kotex Young "normal"
Kotex Young is a type of pads designed specifically for young girls. In comparison with the standard feminine hygiene products “Koteks”, it was recently introduced to the Russian market. Such pads have a distinctive pattern on the package, depicting a young girl in clothes of red or pink color. According to their qualities, Kotex Young gaskets, reviews of which can be read a little lower, do not differ at all from “adult” counterparts, they include lower, middle and upper layers, elastic wings. You will have to pay from 80 to 115 rubles for 1 package (10 pieces).
Kotex Lux normal
Gaskets of the Lux line are a real find for women who love originality and originality in everything, even in such intimate and hidden from prying eyes objects such as personal hygiene products. Despite the updated design, these Cotex gaskets have not changed their basic properties in the least: absorb, protect from leakage and provide maximum comfort, preventing irritation. The appearance of the pack has a color pattern, the background can be either white or black. Gaskets Kotex Lux "normal" are packed in 10 pieces and cost from 85 to 135 rubles.
Kotex Lux Super
Kotex Lux "super" is another novelty from the brand with increased absorbency, characterized by 5 drops indicated on the package. The main difference from standard models is the presence of a delicate floral ornament on the main part and the wings of the gasket. As part of this type of product, there is the entire standard set: protection barriers, a specially developed rapid absorption zone, the most delicate upper layer and soft wings that protect the edges of the laundry. A pack of “fashionable” pads costs in stores and pharmacies an average of 90 to 140 rubles, and is packaged in 8 pieces.
Kotex Daily
A separate category is Koteks daily pads. At first glance, they are not much different from each other, but each product still has its own characteristics:
- Kotex Normal is the easiest daily option. They are soft and completely imperceptible to linen due to the light texture.
- Kotex "Super Slim" is recommended for skin prone to irritation. These pads are thinner than regular daily routines and protect on days when discharge is not plentiful.
- Kotex Lux "normal deo" - a novelty from the latest series. These daily routines have an unobtrusive aloe vera and original floral design.
- Kotex Lux "super slim deo." They are characterized by a lower thickness, increased elasticity and a pleasant smell that gives a feeling of freshness.
Each type of Koteks daily is marked with 1 drop and is suitable for any type of laundry due to its optimal shape and reliable adhesive base.
Customer Reviews on Kotex Gaskets
No matter what women use Kotex pads, it is quite difficult to find negative reviews about these products from them. This is not surprising - for almost a century, the manufacturer has managed to take into account almost all the nuances and wishes of women regarding hygiene and comfort in a critical period.
Night and superabsorbent pads deserve special praise. Customer reviews after the first use indicate increased absorbency and security. Some note that due to a combination of circumstances when it was not possible to change the hygiene product in time, these products coped with their task one hundred percent. According to women, Cotex Ultra night pads are the best pads. They especially note the elongated back, which eliminates fears for soiled linen. Others do not like such a large size, but they also recognize that it is quite acceptable to use these products at night.
Cotex Young gaskets, which reviews are mostly left by girls, have not ignored the customers. Nice packaging, lack of fragrances, age-oriented, affordable price - this is what attracts young consumers in this type of product.
Those who like to try something new and interesting were also satisfied with Kotex products. It was on them that color pads were oriented. Lux series reviews are usually as follows:
- beautiful, original, well protect in "these" days;
- after the first use, a positive result is noted, it is pleasant to use the product;
- highly absorbency.
In addition, regular customers highlight the evolving quality of Kotex products. One of the latest innovations, for example, was the significantly reduced thickness of the gaskets and the innovation in the field of packaging - now each pack after opening is pulled by a cord.
Summing up, we note that Kotex gaskets fully met the expectations of the fair sex. Now, when supermarket shelves are bursting with numerous products of various manufacturers of feminine hygiene products, Kotex products continue to be one of the best-selling and most popular.