When the new site is designed, developed and functioning properly, the question arises of how to attract the target audience there, how to tell people about emerging innovations. A reliable and popular way is to create and place banner ads on pages that potential customers regularly use.
However, given that developing projects often do not yet bring the desired profit, you can read in this article how to make a banner on your own and thereby save on payment for the corresponding specialist. In addition, no one will be able to develop suitable advertising better than the owner of the site.
So, if the question arises of how to make a banner, the first thing you need to get a development environment. For designing both an ordinary and a flash banner, Adobe Photoshop is best suited. Creating a graphic part of this type of advertising does not require serious skills with this program, but the ability to use basic tools and work with layers superficially is mandatory.
The first step in solving the problem of “how to make a banner in Photoshop” is the selection of colors. You need to have at least an idea of what colors and images the banner will transmit information with. Thus, the preparatory stage of development includes an initial sketch, which can be done manually, as well as searching for the necessary images on the Internet.
The creation process itself begins with choosing the size of the canvas in Photoshop. The banner itself will be the same size. Here are some standards. The most commonly used dimensions are 468x60, as well as 100x100 pixels. The appropriate value is entered using the "File" menu item in the "Create" section.
The next step for those who want to understand how to make a banner will be to create a canvas fill with the main color using the corresponding button in the toolbar, which is located on the left side of the graphical editor interface.
Further steps are taken depending on the intended appearance of the banner. You can overlay other colors, pictures and texts. Most importantly, all actions should be functionally justified. Advertising should be concise and interesting. The selection of images should be approached with particular care, putting themselves in the place of users and imagining what could attract their attention. Placing the image on the banner should be carried out with the preservation of proportions. Advertising will look impressive and impressive if you add shadows and highlights to it.
In order to guarantee attention to online advertising, you can use such effective visual aids as animation. If the question arises of how to make a flash banner and at the same time there is no desire to delve deeply into such a process, it is best to use special free services where all the steps and the selection of effects are carried out using simple mouse clicks in a clear interface.
By practicing advertising for some time and gaining experience in this business, it will be possible to easily perform similar work for someone else, or simply pass on your knowledge to relatives about how to make a banner.