Swatch lipstick is an important concept for beauty bloggers. No review of cosmetics can be considered complete if you do not attach a swatch to it. Then users can get much more information. We will deal with the meaning of this concept.
Meaning of the word
Swatches of lipsticks are called samples attached to the description of decorative cosmetics. They are small traces left by lipstick, mascara, shadow or foundation. This trail must be captured exactly when applied, or when it shading.
Using such images (swatch), the user can verify the reality of the review and evaluate the quality of the products that he describes.
So, it becomes possible to make sure that the shade, texture and combination with the skin correspond to the blogger’s description. In other words, the user can look at the product as if he is using it on his own.
Phenomenal innovation
Swatch lipsticks are considered a phenomenal opportunity for communication between the blogger and the user. They help to contact people and bring them real information, confirmed by facts. If a blogger is not interested in promoting a makeup product, then the description will be real and true.
Such a review is as informative as possible. Thanks to him, the reader has the opportunity to decide whether to buy a particular product. The provision of samples minimizes the possibility of being disappointed in choosing a cosmetic product.
Varieties of Swatch
More and more simple bloggers and large cosmetic companies are using lipstick swatches. These samples may be for advertising or anti-advertising purposes. Therefore, along with real reviews you can find examples of images that retouch in a studio environment on social networks. They distort true product information and are solely for commercial purposes.
Therefore, to get a true review, it is better to use the advice of bloggers who show the real characteristics of the products provided in the description.
Features of creating swatch
Swatch matte lipsticks, as well as other decorative cosmetics, can be created for different purposes. There are some rules for the design of such a sample:
- Take pictures of makeup products using the back of your hand or face. Sometimes they show the area of the face or hand on which the product was applied.
- Providing a sample of foundation, it is important to convey the state of pores, wrinkles and folds, especially the coating.
- For lipstick, it is important to show how it looks on the lips, how rich its texture is considered, whether peeling of the lips is noticeable, how uniform the coating is.
- Eye shadow should be applied in two ways: first, tightly, then with a transparent layer. The following shows the result of blending two layers. This allows you to demonstrate the highest quality result.
- Nail polishes can also be made in the form of swatches. Then, before starting the review, the nails must be put in order and prepared. The first shot provides one coat of varnish. In another picture - two layers. For completeness, you can provide a photo on which the varnish began to peel off. It is important to indicate how long this happened.
Requirements for cosmetics samples
The basic rule for swatch of all cosmetic products is a clear answer to all the questions that users can provide. They serve as an objective judge, for whom it is important to find the truth. The photo should convey the characteristics of density, texture, shade depth of each of the cosmetics.
Feedback from users
Reviews about lipstick swatches, according to users, help in choosing this lipstick. Many take such photos, it is popular among teenagers when a girl wants to inform about the purchase of a new cosmetic product.
But to create a high-quality informative swatch, you must follow these rules so that users can rate the review. An objective review should indicate not only the advantages of the cosmetic product, but also its disadvantages.
Swatch of lipsticks on the lips are often used by makeup artists to convey what texture the product has and how deep its color is. In addition to the characteristics of the product, it is necessary to take into account the features of the camera on which the plot or photo will be shot, it is important that the light is correctly aligned.
To summarize
Swatch lipsticks are samples of cosmetics. They are issued in the form of a photo report. Such photos allow users to get information about the quality of decorative cosmetics.
Swatch can be created for the purpose of advertising. Then they are specially adjusted. The veracity of such a report is greatly distorted. At the household level, swatches are published even by teenagers on social networks.
To properly create such a review, you need to study the design requirements. Then the work will be as informative as possible.