Chips Pringles - a dry snack based on potatoes and wheat, a brand owned by Kellogg. Pringles (chips) are now sold in more than 140 countries, the company has annual sales of more than 1.4 billion US dollars.
These snacks were invented by Procter & Gamble (P&G), which launched its first sales in 1967. Kellogg bought the brand in 2012.
Inventing the Pringles (chips), P&G representatives wanted to create the perfect shape and packaging, taking into account consumer complaints about broken and unappetizing snacks, as well as the presence of air in bags. The appetizer was given a new shape, reminiscent of the design of the saddle, and the packaging was made in the form of an elegant cylinder, in which the chips were not threatened with “breakage”.
As a result of research in July 2008, an attempt was made to classify Pringles chips as a separate type of snack. The composition of these snacks suggests only 42% of the potato (it should be at least 50% in chips), the rest is wheat starch, flour mixed with vegetable oil, emulsifier, salt and seasonings. Thus, the product can most likely be attributed to the type of cookie containing potatoes.
Speaking about how Pringles chips are made, it is worth noting that this is a fried product, not a baked product (contrary to a common misconception).
Pringles come in many flavors. The standard series includes original flavors with salt and vinegar, sour cream and onions, cheddar cheese , farm sauce and barbecue. Some fragrances have spread only in certain countries. For example, Pringles (chips) with flavors such as shrimp cocktail, spicy cheese, wasabi, smoked bacon and curry are only available to UK residents. Sometimes limited series appear, which are seasonal tastes. So, earlier there were snacks with the taste and aroma of ketchup, lime and hot chili, chili and cheese, pizza, paprika, Texas-style barbecue sauce and so on. In addition, abroad you can find Pringles (chips) labeled “low fat.”
As already mentioned, in different countries the tastes of manufactured snacks can vary greatly. As a rule, this is based on the preferences of consumers in a particular region. So, in Mexico, Pringles are regularly sold with flavors of jalapenos, honey mustard, fried cheese and Mexican spices. Five exotic flavors were introduced in Asian countries, namely: soft-shell crab,
fried shrimp, seaweed, blueberries and hazelnuts and lemon with sesame seeds. Pringles (chips) with the taste of fried shrimp - pink, and with seaweed - green.
In the USA, two limited varieties of these chips periodically appear on sale - with the tastes of a cheeseburger and tacos.
Recalling the history of this brand, one can not help but mention the Corn Prings (chips), which were produced in some countries in the early 1990s. Their packaging was black with the image of a “cartoon” corncob.
Today, Pringles are touted in the United States, United Kingdom, Canada, Australia, and Ireland with the slogan: “As soon as you try, you can't stop.” In Russia, advertising appeared in the mid-1990s, and its slogan was adapted into "Having tried it now."