Shop owners will always be interested in the profit that their offspring must bring. But recently, customers have been oversaturated with vivid pictures and images. Today it’s difficult for a person to be interested in advertising in stores. Most buyers perceive it as spam and pass by. How to attract attention? Read about it below.
Outdoor advertising
By clothes they meet not only people, but also shops. Walking around the shopping center, you can meet many shops with the same product. Suppose that all these brands are untwisted or, conversely, equally well-known. How will the customer choose a place for shopping? On outdoor advertising store. When we pass the shop windows, our eyes involuntarily walk along the signs. Which of them attract attention? Contrasting. Any designer can tell you with confidence that a sign with a light background and dark letters is an undying classic. This option will attract both young people and older people. Advertising in stores should match the sign. In the style of the entire network or a single outlet, uniformity should be traced.
And what about outdoor advertising in the form of a sign not in a shopping center, but in a separate store? Here, the backlight plays an important role. Even if your outlet doesn’t work at night, highlight the store name and display window. The cost of backlighting will be minimal, but the number of customers can increase dramatically.
Clothing store
What attracts the attention of girls at a clothing outlet? Showcase. This is the space that the owner can bring good dividends if he invests in its decor. A showcase is the best advertisement in a store. You need to sell clothes beautifully. If you decide to follow a well-trodden path and put beautifully dressed mannequins on the podium, you won’t be able to escape from the crowd of one-sided shops. You need to come up with something original.
The best example is the Moscow Central Department Store. Advertising clothing store in it is inimitable. Each display case is a work of art. People go to this shopping center not only for shopping, but also for creative inspiration. Indeed, more than one designer is working on the creation of unique showcases updated for each holiday. You can use mannequins, but not standard plastic dolls, but mechanical prototypes. Curiosity will pull people to your store. It is always interesting to look at technical innovations, especially when they are deliciously served.
Children's clothes and toys
Many mothers believe that the child and shopping are incompatible things. However, not everyone has the opportunity to leave their children at home. Therefore, they have to be taken to a shopping center. Yes, and buying goods for children without children does not always work. Therefore, when placing ads in stores for babies, think about who it should be aimed at. Do you think adults, after all, they will buy the goods? Nothing like this. A child needs to advertise things and toys. After all, mom brought the baby to the store, which means she expects to pick something up for him.
Children are very easy to suggest. Therefore, the best advertising in a clothing store can be considered ... TV. Run commercials for clothes or toys on it and mix them with short popular cartoons. Children will be able to escape from what is happening in the store and relax a bit in front of the TV. Put comfortable sofas in the pavilion. Advertising of a children's store directly on the screen, mixed with cartoons, will delay children in the pavilion, which means that parents who are left idle will be able to buy more goods than they expected.
Flower shop
People rarely give each other flowers for no reason. Therefore, going into a floristic store, a person is likely to be preparing for the holiday. On this feeling and need to play. The best advertisement for a flower shop is a quality product that you will want to come for more than once. Therefore, try to present your product face. In the center of the room, make a stand on which the best works should be exhibited. It can be beautiful compositions, bouquets or fresh flowers. Coming to your store, a person should feel a mood lift. Therefore, you should create the impression that a holiday always lives in your salon. The store needs to be decorated not only by March 8 and New Year. Think of all the intermediate holidays, as well as the wedding season.
As an advertisement, you can present to each client a small living flower in a plastic pot. Advertising should be placed on the pot itself. Something unpretentious, such as a cactus, needs to be planted in a creative advertising product. Then there is a chance that the plant presented by your salon will decorate the windowsill of the client or the office for a long time, which means that the advertisement will work.
Products
The person who comes to the store is already a potential buyer. The point of sale is to keep the client in the walls for as long as possible. Advertising in-store products is aimed at just that. What methods of promoting goods can be considered the most effective? People like cheap goods or those that seem cheap to them. Therefore, a good advertisement is stands with products that need to be sold. On top of such a rack should hang a banner with the inscription "product of the day" or "promotion". Moreover, the price of a specific group of goods can not even be reduced, well, or reduced quite a bit. The store’s task is to single out one product and present it to the customer as something unique.
What other grocery store advertising works? Radio broadcasting of goods copes well with its task. A person who hears a story about fresh fish, kefir, pasta, etc., imagines something appetizing. Therefore, he will gladly go in search of advertised products, and along the way he may additionally grab something.
Technics
Shops that sell all kinds of gadgets are decorated in a minimalist style. It is understandable. So the store looks more solid. Therefore, advertising on the walls will not work. What is then the most appropriate store advertisement? Photo and video equipment will perfectly advertise itself. On television screens, you can run videos that will demonstrate the life of happy people. Remember: the task of any marketer is to create the illusion of the customer that, when they purchase a new refrigerator, they receive not only a soulless cupboard that preserves the freshness of food, but also a happy smile from their spouses and joyful children. Everyone wants to live happier than they live now, so you need to sell positive emotions that the client can see on a widescreen monitor. And an experienced store consultant will have to assure the buyer that life will really get better with the acquisition of the next gadget. By the way, on the screensavers of phones and cameras, you can also put happy smiling people.
Jewelry
If girls go to a clothing store just to enjoy fashionable novelties, rarely anyone goes to jewelry stores just like that. Usually a person purposefully goes shopping. He can choose a thing both for himself and as a gift. As an example of advertising for stores specializing in the sale of gold products and other precious metals, one can cite both a beautifully designed showcase and posters. What needs to be put on public display? It is advisable to imagine something socially significant. For example, you can order two mannequins that will depict a romantic moment when a guy proposes to a girl. A man stands on one knee, and a girl jumps with happiness.
If your store has more customers, rather than customers, then you need to make advertising that focuses on them. For example, you can order posters that show the calling slogans: “Indulge yourself!”, “Don’t forget to give yourself a present” and something like that. Also, as an advertisement, you can use screens on which short videos will be broadcast.
Cosmetics
Want to make your store popular? Sell ​​cosmetics with all sorts of workshops. Girls are attracted to free services. Find a make-up artist who agrees to hold a workshop in your store. Make the room look like a lecture room. The makeup artist at his lecture will show and tell how to properly do makeup. After such a lecture, the girls will want to consolidate their knowledge and practice on themselves. And all the necessary materials will be bought from you in the store. Veiled advertising works much better than standard PR moves with exhibiting new cosmetics in the center of the room. You can arrange similar beauty lectures every weekend. Change the subject and do not forget to advertise such events.
Household chemicals
Which ad works best - classic or interactive? No one will have doubts that in the second case there will be more result from the invested efforts. People like all kinds of shows, and it’s not even so important for them that in every store they will find not an entertainment event, but ordinary advertising. To increase the demand for any product, you need to conduct public relations campaigns. For example, put up a stand and two promoters who will not only tell potential customers about the product, but also show its effect in practice. For example, promoters can talk about the benefits of carpets and demonstrate its effect on small samples. Visual confirmation of the miracle cure works in 90% of cases.
Products for creativity
Want to increase demand for your product? You can increase it in a very interesting way. Advertise and find craftsmen who make things with their own hands. On mutually beneficial conditions, you can offer the masters to sell the result of their activities in your store. Beautiful things made from your products or a similar analogue will make a good impression on the client. Sellers in the store will be able to demonstrate what can be made from one or another material, and also show everyone who wants how the paint will behave on various surfaces. Inspired customers will be happy to buy not only the goods for which they came, but also related materials for making the masterpieces seen in the store.
Cookery
Have you decided to open a baking shop? What could be the best advertisement for your products, if not a tasting? To attract customers, you can have weekly tasting weekends. On such days, besides standard buns and pastries, you should sell tea and coffee. Customers buying flavored hot drinks will have the opportunity to taste your products. Such advertising will be much more effective than posters and banners. A direct acquaintance with pastries and its benefits can be carried out on site. While people will have a snack, you can tell them about the composition of the product, its benefits and advantages over competitors' products. Such public relations campaigns need to be carried out on a regular basis in order for advertising to work more efficiently.
Tableware
How can you advertise products that people buy and update less often? Remember that any person who visits your store is already a potential customer. He could at least sell something. Which ad would be most appropriate? Profitable weekly offers. A person is always in a panic when he is offered to buy something at a 50% discount and only today. Such an offer seems incredibly beneficial, even if the customer does not need the item on which the discount applies. A set of plates or cups, purchased cheaper than it costs on ordinary days, can be presented to friends or relatives for the next holiday. So arrange sales or promotions. Such PR moves work better than any visual or audio advertising that you can place or enable in the store.
Opening advertisement
Are you just starting your own business? What should the store opening advertisement look like? Be sure to decorate the store inside and out. From one glance at your door, the client must understand that today is your holiday. In order to create a similar atmosphere, you can use balloons. This is the most budgetary and fastest way to make a spectacular decoration. As a PR move, you can give out balls with advertising printed on them to all customers. But do not inflate the balloons with helium. They look beautiful, but in the literal sense of the word, you will throw money away.