The modern brand war almost no one is surprised. Huge companies tirelessly fight for a place in the sun, constantly improving their products and innovating in the production process. Replenishing popular brands in the world and gaining a place in the ranking is not so easy. Unfortunately, this has not yet been possible for domestic companies. This article will discuss those well-known global brands that occupy leading positions in various ratings.
Cars
What are the most famous brands in the world in this category? The first places in the lists are occupied by such automobile brands as BMW, Mercedes-Benz, Toyota. Three of these companies always go together, periodically changing places and taking the last places in the top ten (but this is by no means bad!). The main directions of their development: sales orientation in all countries of the world, advertising, search for new categories of customers. A little further from the main positions in the ranking is the Honda brand, which has recently focused on retaining old customers, and not on finding new ones. But GE, which is not too well-known in the post-Soviet markets, led the world’s automobile brands. She won the victory after she decided to provide her cars with software and connect them to the Internet. The move was risky, although completely successful. For which the company made its way closer to the first places in the ratings.
Computers
World brands successfully replenish companies that produce software for computers. So, Intel is definitely in the rating - a company that is successfully developing and pleasing consumers with a good filling of its “workhorses”. Microsoft has invariably taken the lead in the ranking, even despite who it was or is its CEO. Timely response to all innovations, the full maintenance of the world of computer fashion - all that is needed in order to stay on top and be at the forefront. And he suddenly bypassed the most famous brands in the world of Google thanks to the Google Glass program.
Technics
The best brands in the world in the "technology" section, as always, are replenished by Apple. She invariably takes a leading position, fully satisfying the desires and requests of her clients. Tries to keep up with her and Samsung. This company took a huge step forward after shifting to Apple, focusing on the interconnection of its products. Computer mode is represented by HP, which also holds a leading position.
For children
The most famous and always taking first place in various ratings brand - Disney. He is always in the center of events, finding more and more new opportunities to win the attention of people. By the way, the products of this company are focused not only on children (although, truth be told, mainly on them), but also on adults who are ready to have fun for a certain amount of time. In addition to entertainment centers, toys and cartoons, this company creates various show programs and video games.
Food
The list of the most expensive brands in the world is often led by Coca-Cola. She is always at the peak among the winners, changing her places from time to time. This happened, for example, in 2013, when, after thirteen-year leadership, the company gave way to other worthy brands. However, at the same time, Coca-Cola received another prestigious award, becoming the most creative market participant this year. As for nutrition, McDonald's replenishes the brand ranking - a company that is ready to feed everyone in the world. She took a huge step forward after deciding on various new dishes, introducing into her menu the features of the cuisine of those countries where her restaurants are located.
Household items
Gillette company replenishes the world's brands, always being in the top twenty. The company's products are focused not only on men, but also on women. Special demand for products is given by rapidly developing countries of the world, where this brand is particularly successful. This, for example, applies to India, as well as post-Soviet countries.
Accessories
And, of course, how can you do without the world of fashion? Famous brands of the world are in this section of goods. For example, the Swiss company Rolex, which has been producing watches for almost 110 years, occupies a leading position in the world of accessories. Their products are not cheap, but they are notable for their quality. And this accessory is an integral part of every successful and self-respecting person. Louis Vuitton, the only company that holds a leading position in the world of fashion from the world of fashion, must be included in this list. She specializes in the production of primarily bags and suitcases, as well as other accessories and clothes. The most expensive brands in the world are also headed by Prada. Her story began in a small leather goods store in Italy. However, thanks to the hard work and desire of the workers, today it is a well-known brand that is recognized around the world. The company specializes in leather things, it produces bags, hats, clothes, shoes and many different accessories. Gucci, which became famous in the 60s of the last century, is also close in nature to it. Now she produces leather accessories, clothes, as well as jewelry and perfumes. The ratings also include the French company Hermes, which produces original bags and scarves. An interesting fact for many will be the fact that initially the company specialized in the manufacture of horse harness and bridle, as evidenced by its logo.
clothing
This section is obligatory for those people who are closely following the world of fashion. So, who occupies the leading position in the ranking of brands from the world of fashionable clothes? This is Chanel. Quite a long time, the miniature, but very charismatic Coco made a huge breakthrough in the world of women's fashion, forcing ladies to abandon uncomfortable prim dresses in exchange for stylish and practical men's trousers. Since that time, this company has not lost its position and today is in the top ratings. Armani brand clothes are preferred by many celebrities from the world of show business. In addition, this brand is affordable for young people who want to always remain fashionable. Orientation to all age categories is the strong point of this brand. Well, how can you ignore the well-known brand Dior, which became known to the public at the very beginning of the last century? These are not only excellent clothes, but also exclusive aromas, high-quality decorative cosmetics - all that a modern person may need to always be fashionable. Affordable at its price is also the famous H&M brand in Europe, but gradually gaining a position in the vast expanses of the former Soviet Union. This is clothes for every taste, which will suit many people in style. In addition, it is very affordable at its price. Thanks to this brand , you can always stay at the peak of fashion and be a stylish person. Comfortable and practical clothes in a sports style are offered by Nike, which for quite some time has been dominating the sales market. The clothes of urban style are offered by the well-known company Calvin Klein, whose products are loved by many people in different countries of the world. And the brand of sexuality and femininity is, of course, Victoria's secret company, which mainly produces lingerie, but does not stop there. And for lovers of brightness and originality, there is such a brand as Dolce & Gabbana. Their clothes always keep pace with new fashion trends, they are distinguished by a wide color gamut and various prints, which is very popular not only with young people, but also with all brave people.