As many educated people know, cooperation is a joint activity of people or legal entities, as a result of which each of them gains some benefit (or expects to receive). As a rule, it is most pronounced in the business sphere. There, cooperation is the result of certain agreements between partners. And before that, they could even be competitors. Why spend financial and labor resources on the struggle, when for the same economic result it is enough to agree, determine the boundaries of influence and work calmly?
Sometimes cooperation is a union of companies in a coalition in order to solve a common problem. For example, oust another company from the market, and divide the remaining segment in half, and not be content with its third. Business cooperation is very often a process in which one market entity complements another, helps him in something. In particular, this may be a partnership between the media and a large industrial corporation. In this case, business cooperation allows the first partner to use powerful resources to prepare interesting materials for his readers or viewers, which means to increase circulation, popularity and income. For the second - this is the opportunity to improve and maintain a positive image, influence on public opinion. Or it can be close mutually beneficial relations between a large company and a bank.
The same connection can be observed when cooperation is the subject of agreement between large trading companies or consumer goods brands with retail outlets. For some, this is an expansion of the sales market and a global strengthening of positions, for others, it is savings on the promotion of goods.
Partnerships can be formalized and informal. Some foundations of the relationship can be recorded in documents that have legal force, and others - only in the form of personal agreements between the two leaders. As a rule, if a campaign is planned to oust competitors and seize market share, then such cooperation is not advertised. And even more - they hide him, so as not to have troubles with the antitrust authorities. Publicity requires cooperation based on the mutual receipt of benefits that may not always be tangible.
In order to reach agreements that benefit the people or legal entities participating in them, a lot of preliminary work is necessary. It may include business correspondence, when one future partner sends a proposal for cooperation to another, formal and informal negotiations, agreements of intent, joint actions. In addition, partnerships must be maintained and developed. In this case, in addition to purely business relations within the framework of contractual relations, one must not forget about the congratulations of managers on their birthday, professional and national holidays, invitations to official corporate events, etc.