Absolutely any human activity is a “subject and object” relationship. The first is one who wears a spiritual and material structure, who radiates activity that is directed at the object. The latter, in turn, confronts this subject and what it is aimed at.
With the development of social relations, the cognitive has emerged from material and practical activity, where the subject and object acquire a cognitive attitude. It represents the acquisition of reliable knowledge of the world through creative participation. In this case, the subject acts as a carrier of cognitive energy, its source, and the object - in the form of what it is aimed at.
The theory of knowledge can be said to be an integral characteristic of man. The whole history of society can be represented as a process of development, gaining experience, etc. Cognition is a very important process in the structure of human needs, which is expressed in the desire to understand something, in curiosity, spiritual search and due to the internal needs of society, its values, goals, and human convictions.
Consider a pair of “subject and object” using copyright and marketing as an example.
Considering it in an objective sense, we can define it as a set of norms that govern the relations that appear during the creation and use of works of art, literature and science. In a subjective sense, copyright is an opportunity. They arise from the creator during the generation of a particular work of art, literature and science. If we talk about the first sphere, then it is a segment whose development is aimed at technological progress and culture. Its task is to combine the interests of society and the author, to stimulate the creative activity of people, and also to increase spiritual values. There are objects and subjects of copyright that expand the understanding of this concept.
A subject can be either one person or a group of persons (co-authors), a translator, an author of an audiovisual work, etc. In addition, speaking of translators, the author is not only the person who created the original work, but also the person who translated this text.
Regarding market relations, subjects and objects of marketing are various market participants, science, trade, education, etc. The first in this system are consumers, intermediaries and manufacturers of certain products. Buyers and sellers are households, enterprises and the state.
The objects of the marketing process are traditionally considered goods and services. Also attributed to them are territories, ideas, organizations designed or existing, as well as some people offered for sale (for example, artists), etc. In a broader sense, the object of marketing is any product that is offered to be exchanged for any benefits.
Unfortunately, many very often confuse the concepts of subject and object. But in simple terms, the first is who, and the second is what.