Researchers argue that advertising is the most influential and significant form of art in the world. Is it so? What does advertising hide? Is everything that is offered on the screen really really necessary for all of us? We present you some interesting facts about advertising that flooded the whole world.
Ad History
The first advertisement appeared a long time ago - during the time of Ancient Egypt. Archaeologists have discovered an ancient papyrus praising a slave. Apparently, the owner thus wanted to sell it and indicated all the distinctive qualities.
In ancient Rome, advertising was written directly on the walls of buildings: about the upcoming gladiatorial battles, about the sale of slaves and cattle. The city authorities fought with such "marketers" in the same way as with the graffitists now.
An interesting fact about advertising in Ancient Greece: advertisers made advertisements, inviting people to perform and praising something. And prostitutes in general were marketing aces - they made special heels on their shoes that left a mark with the words “Follow me”. Reminds modern advertising of outlets on the sidewalk with footprints, is not it?
Interesting Facts
About advertising in the world:
- Every year, more than half a million dollars is spent on advertising worldwide. By retirement age, the average person manages to watch more than two million commercials. And an ordinary child during the day manages to look at about one hundred, which is 40,000 videos per year.
- And in Brazil, in the city of São Paulo, street advertising is prohibited by local authorities. This ban is justified by the fact that advertising spoils the beautiful landscapes and the "face" of the city.
- Scientists in America have established the fact that pharmacists spend twice as much on product promotion each year than on research on their products. Think about it!
- The largest group of advertisers are food producers.
How to take food
Advertisers have so many tricks that they mercilessly use during filming. We present interesting facts about advertising:
- When cat food is advertised, it is broken in half. But this is not food at all, but a fast food pie.
- Beer foam is made using washing powder.
- Before shooting, cutlets are sprayed with hairspray - for shine.
- So that the syrup is not absorbed into the pancakes, they are sprayed with a water-repellent solution.
- The most interesting fact about advertising chicken: to make the chicken look hot and rosy, it is fried until the skin is ready. Then the carcass is stuffed with paper towels soaked in boiling water to give it volume and mouth-watering steam. And from the outside they paint with the shade necessary for stimulating the appetite.
- Brilliant fruits in advertising are made easy - spray deodorant.
- The hamburger is fastened with toothpicks, and the patty in it is covered with brown paint for shoes.
- Seafood is coated with glycerin for a fresh effect.
- On the bottles with vegetable oil, the inscription "without cholesterol" is just an advertising trick, since this compound is found only in animal fats.
- When advertising watches, the time on them is always 10:10. Arrows form a kind of smile to evoke positive emotions among potential buyers.
- Bubbles in drinks are a sign of freshness. To maintain this effect, advertisers use a dishwashing detergent.
- To create an appetizing look of pasta, liquid glucose is used, which covers the whole dish and gives the impression of being freshly prepared.
Product Substitutes
Want the most interesting facts about food advertising? You are welcome:
- Instead of ice cream, advertisers almost always use colored mashed potatoes. This is necessary in order not to waste ice cream - under the light it melts very quickly.
- Thick sauce is not used in advertising. Instead, melted colored paraffin or wax is removed for advertising.
- Commercials featuring honey actually show us engine oil.
- Why are quick breakfast cereals never drowned in commercials? And because instead of milk, an adhesive similar to our PVA is used.
- Ice cubes in drinks never melt, because they are not made of ice, but of synthetic fiber like acrylic.
- Whipped cream lie beautifully on strawberries and do not drain? So it's just shaving foam that holds its shape perfectly.
Did you find interesting facts about advertising? Do you still believe what you see on TV? In vain ...