What was the fashion of the 90s and what did she remember? Fashion was colorful, vibrant, sometimes defiant. The “dashing nineties” (as this period of time was called then), closing the century, and preparing the world for the Millennium, drew a line under some taboos of the era of the Soviet Union. The main principle of clothing was the slogan: "to be as you are." What we remembered the outfits of these years and how they dressed in the 90s, we will talk in our article.
Style or set of clothes?
It is difficult to say, over the years, whether it was a clothing style or just a set of it to create your own image. In the post-Soviet space, having escaped from the grayness of the deficit, people who were hungry for shopping literally pounced on everything bright with unfamiliar names and were glad that the outfits that were on sale were not “under the floor”. Denim clothing that had not existed before appeared on the legal sale. And if there was, then only jeans purchased from farmers, representatives of the shadow business (buying things from foreigners), in the pre-perestroika period.
Denim boom
It was in the nineties around the world that a wave of "jeans" style swept . Fashionistas were dressed in these clothes from head to toe: jeans with denim shirts, jackets, bags and boots. Each of those who wanted to keep up with fashion had a few pieces. Jeans became accessible, and only the lazy did not go in it. At this time, jeans trousers appear on the market, which mods call "Malvins", in fact, this is the Mawin brand.
They were a budget copy of the coveted Levi's and Montana. But there were not so many on sale, so many in the 90s dressed as they could. Our people are talented. Many made fashionable clothes for themselves with their own hands: they cooked jeans, giving them a "malvinist" look, or sewed on fashion labels, which sailors brought from abroad, for greater toughness.
High school students from the mods wore boiled “Malvins”, local sewing “Adidas”, Turkish dermatine sneakers, a “signature” sweater and a USA California baseball cap. At school discos, they conquered the hearts of no less fashionable with crazy fleeces in miniskirts and bright leggings of girls. Dressed in the 90s, as it seemed one and the other, is very fashionable.
Grunge style
The fashion of that era was formed under the influence of musical subcultures: punk, rock and grunge. The first to prefer grunge were teens - fans of the popular Nirvana band. It was a clothing style, implying a denial of generally accepted norms and decency. Ripped jeans, stretched woolen sweaters, washed t-shirts and sneakers were a reflection of the rebellious image of Kurt Cobain, the founder of the named music group.
What else was there to remember the street fashion of the 90s, except for the jeans boom and grunge? Most likely, it was then that rocker jackets, rivets and leather vests and leather jackets appeared in combination with short T-shirts and t-shirts, as well as heavy boots
Unisex Fashion
“I wear what I want, if only it would be convenient” - such a motto became relevant in the 90s. How did men and women dress, thanks to the unisex spread in the fashion world? They wore things that did not have clear restrictions on the purpose of a particular gender, thereby erasing gender stereotypes.
Unisex fashion allowed first of all to demonstrate a person’s identity, and not on how he positions himself.
“Fashion is one of the ways of self-expression. When there are two people of different sexes who feel the fashion world the same way, they should be able to express it through their clothes. Of course, there are people who do not recognize unisex in fashion ... They’re just not tried to wear it! "
Carlos Castro, founder of the Diem shoe brand
How did you dress in the 90s (you can see the photo in the article) following this fashion? In principle, this asexual fashion allowed women and men to wear jeans with t-shirts, trousers with dimensionless sweaters, shirts of the same cut for graduation, long cardigans, comfortable shoes.
Tracksuits and Raspberry Blazers
The sports style of the nineties is represented by costumes that were popular among both women and men. For the latter, it was almost the output version of clothes in which one could go to work, a disco and on dates. And if there was a foreign inscription on it, made somewhere in the sewing workshop of a local suit, there was no price for such a suit.
Since the mid-nineties, tracksuits from the category of weekend clothes have migrated to everyday. In place of strict clothing in the form of a raspberry-colored jacket. Of course, not everyone began to wear jackets, especially crimson. This “uniform” was worn by the so-called new Russians.
A raspberry-colored jacket, black trousers, and pointed-toed boots were accompanied by another golden chain. This is what stood out from the gray mass of the newly-born masters of life, or more simply bandits, thereby satisfying their inferiority complex. This is now anecdotes about them, and then it was the realities of life.
And how did men dress in the 90s, if they did not belong to lovers of tracksuits and raspberry jackets? They enjoyed sweaters with ornaments and flared trousers. By the way, girls also loved such sweaters, combining them with leggings or leggings.
Fashion of the late 90s and its trends now
By the end of the nineties, sportswear and flared trousers were giving way to designer clothes. Italian couturier Nino Cerruti became the author of a new trend called Casual Chic (casual elegance). The second designer who contributed to the casual style was Giorgio Armani. His clothes combined elegance and freedom, classics and everyday life. Armani was a fashion innovator.
He proposed a business suit with elements of sportswear, as well as a combination of a jacket and jeans. And the man in this outfit looks emphasized elegantly, which indicates the simplicity and versatility of the Armani clothing style. By the beginning of the XXI century, almost all the leading fashion designers demonstrated a free style in their collections.
Designers and fashion designers do not hide their enthusiasm when it comes to 90s fashion. Insolent courage and lack of fear of being funny. Something this fashion attracts them now. There were still some zest that look today finds from the distant 90s of the last century.
The current generation is happy to wear bandanas and backpacks. Yes, and the shirts tied to the belt, as it turned out, came from the 90s. Cropped tops are back in fashion this summer season. And jeans clothes never went out of fashion, only slightly changed their appearance. And now, girls wear trendy denim overalls, jackets and high-waisted jeans.
Shoes also have certain elements from the 90s. So, you can see sandals with two harnesses on the rise and high shoes, which are also relevant after 30 years.