Rimmel is a British company specializing in the manufacture of cosmetics. It has been manufacturing its products for over 150 years. The brand is very popular in England, Western Europe and Russia. A variety of decorative cosmetics is produced under the Rimmel London logo: mascara, eye shadow, powder, tonal foundation and other standard makeup products.
One of the main tools for creating a daily look is mascara. "Rimmel" mascara offers quality. Specialists are constantly improving their products, so many decent formulas with unique brushes and textures have been released.
Brand history
The Rimmel London brand began its existence in 1834. Perhaps this is one of the oldest companies formed at the origins of the formation of cosmetic products. The protagonist of the story is a famous perfumer from France - Rimmel, who arrived in London. Together with his son, he opens his own store. It was Rimmel’s son Eugene who played a major role in strengthening the business. He helped to see innovations such as scented soaps and lipsticks, perfumes for the bath.
After the death of his father, the sons took up the legacy, who began to develop eye makeup products. The company has developed and flourished. After 1945, Rimmel management changed. The brand has repeatedly been outbid, changing owners, but, despite this, continued its development. Now Rimmel London is one of the largest manufacturers of cosmetic products in the mass market. Decent quality is offered at an affordable price by British standards. For this, Rimmel London cosmetics were especially warmly received in Russia.
Mascara "Rimmel": photo, description
The brand has released several sensational mascara lines, which are very popular and do not stop falling in sales. What so influences the opinion of customers that they come back for Rimmel again and again? Unlike other manufacturers, "Rimmel" mascara creates most often unusual: an interesting brush, formula or packaging. The product of this brand is always different from others, thereby attracting the attention of customers. What is the three-level mascara 123 Looks worth.
In addition to it, the series means are especially popular:
- Wonder'Full;
- Scandal eyes
- Supercurler
- Volume Flash
Supercurler was released at the end of last year and managed to please many girls. A curved brush and an unusual formula, the development of which took 10 years, give the eyelashes a treasured dramatic bend. Durability guaranteed for 24 hours.
Scandal Eyes Series
Lengthening and volume is one of the most important requirements for mascara, which makes almost every girl. Who does not want lush and long eyelashes? Rimmel seriously thought about this problem, and a solution was found: length, volume and sophisticated bending can now be obtained thanks to a unique formula. Her secret is simple - the use of triple collagen and keratin.
The Scandal Eyes line includes several positions, they differ in the shape of the brush and the additional properties that they give eyelashes. The most popular among them were Extreme Black, Retro Glam Mascara and Lycra Flex.
Retro Glam Rimmel - mascara with a unique hourglass brush. In the Russian market, she has become a real favorite of women. Retro Glam lifts eyelashes well and stains them all the way. The tip of the brush perfectly captures the shortest hairs. This mascara is for lovers of classic thick bristles that provide optimum volume and elongation. No lumps or shedding.
Lycra Flex - Rimmel mascara with an improved formula that envelops the cilia along their entire length, providing them with flexibility and volume. The brush is classic, straight, narrowed towards the end. The composition of the carcass provides an even, stable coating for the whole day.
Extreme Black is a formula for saturated extra black color. Available with a special brush that allows you to color each cilium and give it the necessary amount of pigment.
Scandal Eyes (Mascara "Rimmel") received very good reviews. Buyers note that eyelashes thanks to her become thicker and longer. A great advantage is the fact that the formula is not printed on the eyelid and does not crumble during the day, and the cilia remain soft after application.
Volume Flash for dizzying volume
Rimmel Volume Flash The MAX promises fluffy and thick eyelashes with 14x volume. Mascara dyes each hair, separating it from the others and not allowing the eyelashes to stick together. The formula does not form lumps and is perfectly applied in several layers. The brush of the classic bristles is made in the shape of a cone.
Bold Curves is another mascara from the Volume Flash The MAX series that provides eyelashes with a beautiful curve that gives the look a special charm and drama. The brush is classic, but curved, due to which the hair is bent.
Super Speed Volume Flash "Rimmel" - mascara that will appeal to lovers of silicone brushes. The bristles of various lengths provide quick and uniform staining of the hairs, qualitatively separate them from each other. Mascara is made in extra color. Volume Flash x10 Waterproof is a water-resistant formula with 10x volume. Promises moisture-resistant makeup and attractive lush eyelashes. Brush with classic bristles.
Mascara “Rimmel” received good reviews about the Volum Express line: customers are happy to see beautiful, lush and thick eyelashes in the mirror.
WonderFull Series
WonderFull Mascara is characterized by a caring formula that deeply nourishes, strengthens the eyelashes and stimulates their growth. Packaging Rimmel WonderFull Argan Oil is made in bronze-brown color and is available in two versions: black and extra black shades. Particular attention should be paid to the composition, which is likely to greatly surprise readers:
- beeswax, carnauba wax ;
- panthenol;
- argan and olive oils;
- Vitamin E
- glycerin, collagen, hydrolyzed keratin ;
- bamboo leaf extract.
Silicone brush with bristles of different lengths. WonderFull Mascara is the perfect combination of comprehensive care and intensive eyelash restoration and high-quality eye makeup.
For lovers of classic brushes, a version of WonderFull Wake Me Up has been created. In its composition, unlike Argan Oil, there are no argan and olive oils, but it contains extracts of cucumber, chamomile, cornflower and robusta seeds. Otherwise, the carcass formula is identical. The brush is made in the shape of an hourglass. WonderFull Wake Me Up is available in two colors: black and extra black.
2015 New - Rimmel Supercurler Mascara
Rimmel unveiled the new innovative Supercurler mascara, which, thanks to its unique, patented composition, curls eyelashes without using curling irons. The formula contains spherical microparticles and has the consistency of a gentle gel, which allows you to color the cilia and give them an incredible volume. The texture of the carcass envelops each hair, providing a stable coating. If necessary, you can apply several layers: makeup will not spoil, but will only improve. Rimmel guarantees the absence of lumps and sticky eyelashes.
Rimmel mascara gets good reviews: reasonable price and high quality lead shoppers to the store for the British brand again and again. Users note that the mascara does not imprint on the eyelid and does not crumble, and also more than fulfills the promises set by the manufacturer of volume and twisting. Of the cosmetic products of the mass market, this is one of the most worthy brands.