Andre Tan - successful designer and founder of smart couture style

The famous designer of Ukraine is becoming more and more popular outside its borders. Andre Tan claims that the best indicator of a couturier is the demand for his clothes. It’s hard to argue with that, and it’s not necessary. Many call the designer the embodiment of the American dream, because, starting from scratch, he achieved everything with his own work, having gained recognition and success in the fashion world. He himself is sure that much remains to be done, and does not rest on the laurels of flourishing glory.

Andre Tan photo

Real name

Many people ask this question, because the pseudonym hints at the existence of a more traditional option for everyone. Indeed, Andre Tan, whose real name is Andrei Nikolaevich Tishchenko, replaced him for a more spectacular sound and recognition in the fashion world. It was invented back in 11 years, when the future designer enrolled in cutting and sewing courses. Andre - the French version of the name Andrei, Tan - these are the first letters of the surname, name and patronymic.

Biography

The name of the designer has long been a landmark in the Ukrainian fashion industry, and therefore the facts of his life and work are of constant interest. Andre Tan was born on October 26, 1982 in the town of Kharkov region. He has a younger sister, Marina, whom he took care of since childhood and painted dresses for her dolls. Perhaps it was then that the new designer we know now was born.

Talking about his childhood, Andre Tan shared his dream of becoming a chief editor and having his own magazine. He painted school notebooks with sketches for his future publication. In 1998, Andre Tan was enrolled in the Faculty of Modeling at the Kharkov Textile College and, after graduating, went to Kiev University of Technology and Design. At that time, he starred on the New Channel, working as a stylist. Many people learned about him after the release of the program “Fashion Victim”. He also worked as a stylist in the Chance project at Inter. The whole country enthusiastically watched his work and successes, his bright talent and interesting presentation.

In 2000, the designer registered his trademark and got into the Guinness Book of Records. Career has developed with consistently stable success.

Andre Tan, whose biography is full of many awards and achievements, also studied in Germany (with Hugo Boss) and in England. He has won many Grand Prix and prizes. Most he remembered how the award was presented by Paco Raban himself.

In 2012, the designer married Ukrainian business lady Alina Kharechko. By this, he immediately dispelled a series of rumors about his orientation. The wedding took place in the Maldives, and only relatives and friends knew about it.

designer Andre Tan

Show with Andre Tan

The designer invariably participates in Ukrainian Fashion Week. In 1999 was the first show. In the next 10 years, he visited many Fashion Weeks in Ukraine and abroad. In 2008 - the presenter of the ProFashion show. He worked as a stylist on the New Channel (Fashion Victim) and the Inter Channel (Chance). He is an invited guest of many projects, starring in episodes of related television shows related to fashion and style.

Designer's Style Features

Each creative person is simply obliged to contribute something of his own to the industry in which he works and achieves significant success. Designer Andre Tan invented his own style in fashion called Smart Couture. He presented it in the fall-winter collection 2006/2007. Key aspects of style are luxury and comfort. It is designed for intellectual youth with its requirements and aspirations in the modern world.

Andre Tan real name

Collection fall / winter 2015-2016

Clothing of European standards for a beautiful, refined woman, a standard of style - this is the definition that can be given to the creativity of the designer. The Fall-Winter 2015/2016 collection was demonstrated in Lutsk (Ukraine) at Show Basilic. Black, white, blue and dark green colors will be required for the new season. More relevant than ever are long dresses. Without this thing in the wardrobe you simply cannot be called a fashionista, according to Andre Tan. Prints and drawings are popular: a cell in pastel colors, polka dots, stripes. They will make the silhouette slimmer, narrower and more attractive. Fringed accessories occupy leading positions in the ranks of trends. Asymmetrical hem, mesh inserts, art and floral prints - these are the accents that the designer placed in his collection, introducing it to the public for the first time.

Andre Tan (photo on the background of the collection below) declares that the 70s are confidently and assertively returning to fashion. They simply step with their authority on the tastes of contemporaries. The designer encourages women not to be left out of the new trends and to follow the reviving trends.

Andre Tan

Fun shopping tips from Andre Tan

Among the features of the latest collection are half-joking and half-serious tips on how to shop properly, accompanied by men, who were voiced by the designer from the stage:

  • Forget about "make-up-a-minute." The woman in the shopping process should be made up, well-groomed, so that the man has the opportunity to contemplate the beauty while you are doing business.
  • Forget about “grandmother’s underwear” while shopping with him. Pick up sexual accessories so that, peeping into the locker room or fitting room, he does not feel disappointment from what he saw.
  • Thank the man constantly so that he feels important and necessary.
  • Feed him! Every hour - a snack. This is the key to a successful pastime. A well-fed man is a generous man.
  • No socks and panties in gratitude for the purchase. Minimum - a flash drive as a gift.

Andre Tan biography

The designer’s outfits combining luxury, comfort, practicality and effective presentation will not miss a glance of any fashionista. The ever-growing fame and continued success of the collections is a hint that things from Andre Tan will soon appear in your wardrobe.


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