For many artists, selling paintings is a daily bread and at the same time a problem. Buyers are not always willing to spend amounts in excess of $ 1,000 on contemporary art. The young artist Aleksey Zimin, meanwhile, successfully sells his works at the prices of prestigious auction houses, never having visited them. On the secrets of success, Alexei will share with readers.
Determining the true value of the canvas
According to Alexey, the artist, first of all, must respect himself, his time and expenses for each work. The artist puts up for sale no more than 1 painting per month, and buyers are fast - they are waiting for a new job in advance and just choose what they like.
What does Alex advise in pricing a painting:
- Determine the cost of the week (or month, year) of your life. The amount you need for a specific period of time will become a guideline for the price. Depending on how long you worked on the canvas, its cost increases.
- Work on your name. Alexei Zimin is already a well-known personality in the cultural circles of the capital and Russia as a whole, he leads an active lifestyle, participates in exhibitions and attracts investors. Fame is your ticket to the contemporary art market.
- Calculate the costs of creation and marketing. That’s how Zimin determines the residual value of his work - to make art profitable, the smallest expenses are worth considering.
However, the main secret of success remains the popularity and name of the artist, as well as following the current trends in art. Alexey strongly does not recommend novice painters to raise prices for their canvases, because paintings are not a matter of prime necessity, connoisseurs may prefer a more famous or cheap brush master.
Zimin says that he sold his first works for pennies, but thanks to his participation in major exhibitions and the constant appearance in the media and at meetings of cultural figures, Aleksey successfully earned the necessary status. Excessive overpricing for novice painters reduces the chances of selling paintings to almost zero, even if the work is talented.
This is not customary to say out loud
During the conversation, Alexei Zimin voiced an interesting idea: the sale of paintings at auction value is physically necessary for both artists and art in general.
“The trend of the depreciation of art has become particularly acute with the development of high technology, photography, the Internet. It's simple: young artists prefer to work for a penny, killing their future in advance as cultural figures. In the future, when they want to get a decent payment for their paintings, their customers will not understand and will not accept the changes, but will begin to look for cheap work, as before. And they will find. This is a vicious circle, there will always be young talents ready to give pictures for nothing. In the future, such talents will have to be tied to painting, because they cannot earn on it. I recommend that all artists in the modern cultural community unite and stop this unscrupulous depreciation of our work, in which the soul invests, ”says Alexey.
However, Zimin warns novice creators about the dangers of commerce in art. In most cases, clogging his head with thoughts about potential earnings, the artist deprives himself of the opportunity to create and create. To be able to maintain a balance between survival and creativity is real art, according to Zimin.
Alexei Zimin is already putting up his work for sale, without lowering the price. You can get acquainted with his works and buy one of them by contacting him and his assistants through his official website.