In the modern age of digital technology, there are a huge number of different manufacturers of electronics. However, not all of these firms can boast confident growth and a significant number of buyers of their products. Some companies are trying to be realized on the market due to one or two ideas, while others are trying to reduce the cost of production costs. But neither one nor the other has such an integrated approach to all areas of activity, as the Chinese company Lenovo. Improving every day in the quality of production, management, marketing, pricing and investment policies, as well as in the development of its own know-how, Lenovo grows and develops. Whose company is it? Which country? Buyers are often interested in these issues, since the acquisition of electronics is a responsible decision that requires certain considerable costs.
Now the company is one of the five leaders in the production of computer electronics in the world and does not slow down. Lenovo shows steady growth every year, capturing more and more new sales markets. How has the company developed since its inception?
Lenovo to IBM
Studying the history of the company’s development, one immediately involuntarily asks the question: whose company is Lenovo? And then you find the answer.
Liu Chuanzhi founded New Technology Developer Inc in 1984 under the patronage of the Chinese Academy of Sciences. The project was aimed at developing computer technology for China and its adaptation to the use of local characters.
By 1986, the company was creating a special specialized program for converting foreign software interfaces into hieroglyphic format, which allowed the flow of foreign software into the Chinese domestic market . In the same year, the company changed its name to Legend Group.
Successfully promoting its product, the company by the end of the 90s began to produce its own personal computers, and a little later it became a key supplier, first in the Asian market and then in the entire Pacific space.
Obviously, Lenovo has a manufacturing country - China. And this gave her a lot of advantages over competitors. The next step of the Legend Group is to attract large investments through the Hong Kong stock market, which allowed to increase the output of finished PCs to 1 million units per year.
Growing at a tremendous pace ahead of the 2008 Beijing Olympics, Legend Group changes its name to Lenovo (Legend + Nova), which means “New Legend”. Such actions allowed the manufacturer to register its international brand and enter the world stage, including the USA and Western Europe.
Having shown himself to the world at the Olympics, the new brand breaks into the race of manufacturers of the highest level and immediately enters into a very profitable contract with the American IBM.
Together with IBM
Now it’s not quite clear about Lenovo. Whose company, which country? After acquiring an American brand, the company bought a lot of their proprietary technologies, patents, as well as production facilities in different countries of the world. Lenovo also received excellent PR, since the glory of IBM for decades on everyone’s lips. It turns out that Lenovo has a manufacturing country - China, the USA, Japan and other countries that create electronic components.
A special pride of the Chinese company was the ThinkPad series rugged laptop released using American technology. It is noteworthy that at first it was assembled entirely in Japan and had the corresponding highest quality.
Mass production laptops
Having received a worldwide reputation, Lenovo has sought to change the market and began the production of laptop computers - laptops.
To begin with, the company launched a series of budget models for work and training, as well as initial-game models. Demand for them exceeded all expectations, since the quality of the device was not much inferior (in some places even superior) to its foreign counterparts, and the price was much lower. So, having received its niche and a segment of fans, Lenovo expands the range of laptops and launches a wider line, including already gaming and high-end protected devices. That the first, the second are in great demand, especially since the rugged ThinkPad series laptops are devices of incredible quality, designed to work in any conditions. This allowed us to conclude many corporate contracts for fabulous sums with world corporations of various fields of activity.
Monoblock market focus
If an understanding of whose Lenovo company has already come, then acquaintance with the company's electronics continues.
After a successful start of the notebook line, Lenovo entered the office-home segment of personal computers, but at the same time it was promoting not just PCs, but so-called “all-in-ones” - devices in which the system unit and monitor are integrated on the table, and peripheral devices - a mouse and keyboard connects separately. They can also be installed webcams, microphones and various ports for external devices.
Lenovo's vibrant conceptual design and low price monoblocks did the trick, and sales skyrocketed quickly and confidently. Even US government companies could not resist the acquisition of such devices for their needs.
Available smartphones
This is a phenomenal company - Lenovo. Whose company, which country it is - is no longer a question - it is a global giant with production facilities around the world. Although most of them, of course, are in Asia (in particular, in China).
As well as with laptops and all-in-ones, Lenovo has fixed its eyes on the smartphone market and has also been successful, having created and implemented a trial batch of its devices - the demand was simply amazing. Therefore, without having to wait long, customers were given the opportunity to purchase increasingly sophisticated and diverse smartphone models from Lenovo. Whose company, which country - few people were already worried about. The main thing is that both price and quality were fine for everyone.
Tablets for people
The market of portable computer electronics by 2011 in the world began to be actively filled with computers with touch screens - tablets, and the demand for them was constantly growing.
The Lenovo company did not stand aside. The country of manufacture of successful laptops, monoblocks and smartphones began to fill the market with its tablets and again acquired a huge segment of the market, since, already having a world name, the company offered prices at the level of obscure underground firms. Therefore, it caused buyers a significant level of trust.
ThinkPad is something
What immediately comes to mind when someone says: Lenovo firm? “The maker of the incredible ThinkPad series notebooks,” says most of the company's fans.
Indeed, the company in this field did not even manage to surprise, but rather stunned the entire world community. ThinkPad - does not fight, does not sink in water and does not refuse to work, is not afraid of dust and shows excellent performance results. Only heavy military devices have such characteristics, and here such laptops are available to any buyer.
Company reviews
Since it became clear where Lenovo is produced, it is necessary to provide generalized feedback data from happy company electronics buyers.
In most cases, buyers are very satisfied with the quality and price of the devices, but there are situations when someone is missing something as convenient as Apple or as productive as AlienWare from Dell. It is clear that Lenovo will not have such things, since they have a bet on the middle and budget price segment.