Tumblr service - what is it? A new way to promote blogs or another social network for communication ?! What is the difference between this service and existing resources: Facebook, VKontakte, Odnoklassniki, Twitter, LiveJournal, and YouTube? Consider in more detail in the article.
Historical background of the tumblr.com service
Tumbler was founded by David Karl and was designed by Marco Arment in 2007. At this time, the service was visited by more than 75 thousand bloggers. Two years later, Jeffer Rock created the Tumbler application for the iPhone (iphone), and in 2010, owners of BlackBerry smartphones were also able to access the platform logging platform.
In 2009, this service surpassed the well-known Twitter community in terms of retention rate (45% more). Already in March of next year, 15 thousand users are registered on this platform daily and leave 2 million records. But since the fall of that year (2010), the developer and chief genius for technical issues, Marco Arment, is leaving this project. Therefore, a 24-hour crash at the Tumbler site in early December of that year was quite expected.
To date, this service belongs to the American corporation "Yahu" (Yahoo), which acquired it for 1.1 billion dollars in the spring of 2013. The change of leadership did not affect the structure of Tumblr. More than 175 million bloggers are registered on this platform.
What is the uniqueness of the Tumblr service?
The creators of the site http://tumblr.com are constantly trying to adapt the content to user requests. That is why bloggers can share text, photos, audio and video, links, quotes and chat. In one service, all the needs of users are collected to the maximum.
Tumbler has similarities with other social services.
- Here you can "follow" your favorite or thematic blogs like on Twitter.
- The service allows you to reblog, as in LiveJournal.
- Thanks to the Like button, you can notify everyone of your preferences, as in other social networks.
But there are innovations in this service.
- The user has the opportunity to schedule a series of messages that will automatically be published in the Tumblr.
- The ability to add video not from video platforms, but download from a computer.
- There is a function of automatically adding messages from "Tumblr" to "Facebook", "Twitter" and using the subscription form via RSS feed.
Registration in the Tumblr service
So to summarize, tumblr - what kind of service is this? This is a free platform called tablogging or tolog, reminiscent of a microblog with elements of a social network. The service supports English, Spanish, German, Turkish, Russian, Japanese, Italian and French. Users call this site a kind of notebook where they have the ability to place different content formats.
When registering, you need to maintain your email address, think up a password and select a blog name that will have the end of the Tumblr address (for example, ***. Tumblr.com). Then you work with your microblog as with a regular site. Choose a design from free versions or paid templates.
If you are familiar with the html language, then on your wall you need to go to “Settings” by clicking on the “Customize” button and go to the topics section where you will find html functions. Paid templates cost from 315 rubles. A feature of Tumblr is that one user can maintain several microblogs that are different in topic, or several individuals can keep one blog.
How to use the service? Text, photo, quote.
This service is not so popular among the Russian-speaking population, so we will describe the details of working with it.
- To insert a new entry, select the "Text" section. In the table that appears, enter the name of the post and the article itself. The amount of information entered is not limited, so it can be a small ad or a full review. In addition to text, you can add pictures, videos, links and even widgets.
- Photographers especially love tumblr. The gif format supports not just images, but animated photos. The only size limit for simple photos is 500x700 pixels, for animations - 512 kilobytes with a width of not more than 500 pixels. Make a short description of the images and upload photos from your computer or insert a link from the Internet.
- When filling out a quote, in the first row of the table that appears, enter the text itself, and in the second section, you write either the author of the phrase, or the link of the site where you took this saying.
Links, chat, audio, video
We continue to consider types of adding content to the Tumblr site.
- To add a link, you need to explain in the table that appears on the first line what this link is about, and enter the address in the second column.
- Chat is used for dialogue of people. In the first line you enter the topics of your dialogue, and in the second section you write your thoughts.
- Also daily you can add an audio file in MP3 format, which is played by a music flash player (flash music player). You can add a podcast or track, but only 1 time per day.
- When uploading video files, go to the video section. Tumblr allows you to insert videos from the Internet or download from a computer. In the first case, click on the "embed" button and insert the video link from "YouTube", "Vameo" or another resource. In the second case, go to the "upload" tab and upload the video file from the computer.
In addition to your posts, you can repost posts by other users. In this case, you spend a few seconds to add an entry to your microblog so that it is active and “live”.
Work with additional tumblr functions
What are these features?
- Promotion of your resource by following. The principle is the same as on Twitter. You find thematic pages and opposite them on the right side you see the inscription “Follow” or “Unsubscribe” (unfollow). Remember that if you have several blogs, then only the first (main) micro-blog can follow.
- Blocking users - this is the feature that distinguishes Tumblr from Twitter and LJ. The fact is that after subscribing to other micro-blogs on your wall (dashboard), the entries of the authors you follow will appear. To exclude non-thematic or other people's entries in your blog, just block it. The author of the blocked blog continues to read your posts. To unblock a blog, just follow it again.
- Repost allows you to add content to other bloggers. To do this, in the upper right corner, just click on the "reblog" button. You can add this content unchanged or with your comments.
Like, messages, questions and answers
- If you liked the content of another author, but it is not on the topic of your micro-blog, then you can "like" it by selecting the corresponding button in the upper right corner. Then your subscribers will find out about your preferences, but the blog will not be overloaded with unnecessary information.
- If you write records spontaneously, immediately on the www.tumblr service, you can use the draft. Write a series of messages, and then when you publish them you can correct and modify them. If you need to leave for a few days, then use the publication planning. Write posts and set the time for their release. This makes it possible to make your blog active in your absence.
- On the Tumblr, you can write your answers in the size of no more than 140 characters on the questions page of other users and only once per question. Your answers or questions will be displayed on your wall. Remember that you can create a question in text, video or audio format as a new record, and users can answer it only within a week.
General Tumbler Rules or Limitations
The site offers great opportunities for many users who want to promote their resources, but do not forget about the rules. Free service (www.tumblr.com) allows you to post and add daily:
- up to seventy-five of their new entries;
- no more than two hundred reposts;
- up to two hundred followers;
- read - no more than five thousand microblogging;
- put no more than one thousand likes.
When you often write to others, this service also does not like it. Tumblr can send you angry letters if your questions are answered by anonymous users or you post information of a pornographic nature. But at the same time, management does not block or fine these accounts.
How to get around these restrictions?
- To add more records, reposts, likes, followers, just wait until midnight when the time zone is reset (according to Moscow time it will be 9 am).
- To increase microblogging readability, simply create additional blogs. And on the main page, create a list of your links of available resources.
Summarizing
So tumblr - what is this site? In fact, this is a synthesis of available resources: blog, magazine, social network, community, video and audio resources. The management tried to combine all available types of content in one place. But how useful is this service for promoting your sites?
Due to the possibility of publishing pornographic recordings and photographs on Tumblr, this resource is mostly visited by adolescents, people with a non-traditional orientation and other similar audience. If your product is targeted at a given audience, then you can spin up on this service.
If you have a specific or serious product, then first analyze the visitors to this site. Remember, to be noticed, you need to follow, repost, like, be active, and most importantly, become useful to your potential customers.