Collaboration is a conveniently pronounced abbreviation for the word collaboration. What this means in general and on specific examples, we will analyze further.
What is a collaboration
Collab (collaboration) is a collaboration, a joint activity that unites two or more people or organizations. In this process, experience exchange, training, achievement of common goals can occur.
If one child offers another: "Draw together?" - then this is to some extent a collaboration. If you recall the book "The Golden Calf" by Ilf and Petrov, then the joint work of the two masters on fixing the engine is also a collaboration.
What is a collab yet? Crowdfunding can also be attributed to it. This is the name of collective cooperation of citizens who combine their material values to support the development of a project.
Sometimes a call-up body requires a governing body, sometimes it is more rational to do without it - a joint drawing does not require the appointment of a leader. In some cases, the goals of participants in such an association may even be diametrically opposed.
Common synonyms of the word: joint activity, temporary merger (union), association for the purpose, co-authorship, cooperation, cooperation.
Collab Examples
Collaboration can be found in completely different areas:
- Artistic activity (the same “draw together”): two or more artists join in a group and create a common drawing; creators can draw both their Persians (heroes, characters) and Persians of each other.
- Music: two or more musicians (usually a beginner with an experienced one) record together one track, song; in this area, the collab can also be called fit (from "feat" - with the participation), "matching".
- Business: a striking example is the collaboration of BMW and blogger Amiran Sardarov - the company provides celebrities with free use of motorcycles, cars, and he, in turn, forms a favorable image of the corporation in front of its huge audience.
- Fashion: teamwork is presented in the development of a certain product line of a brand together with celebrity - today, perhaps, most examples of collabs are observed here.
Also, one or another example of collaboration can be found in project management, game theory, trade, science, education, and publishing.
YouTube Collaboration
As an example of one of the newest and most successful collaborations, one can mention the unions of vlogers (bloggers making videos) on the YouTube resource.
What is a collaboration in this form? This can be a joint video, where there are two or more video celebrities. In order to exchange their subscribers who will get acquainted with the general creation, vlogers of similar topics are most often united (subscribers of the summer display are unlikely to be interested in beauty blog news).
A collaboration may look like this: while talking about something, the blogger mentions, for example, that you can learn more about some details in another author’s issue, and at this time a linking (window with a picture and link) appears on the screen . Of course, this is done by prior arrangement: as a mutual PR or for a fee.
Collaboration in the fashion world
The brightest and most successful collages can be found precisely in the fashion business, since a joint project of two or more giants of this industry leads to great demand for such a collection. Most often, we can observe how mass markets attract celebrities or designers of premium clothing, shoes, and accessories to collaborate.
Collaboration of Salvador Dali and Elsa Ciaparelli - “Dress with lobsters” is considered the beginning of the collages in fashion. Today, one of the leaders in such cooperation is the brand "H&M". Bright modern models - Jordan Dunn, Kendall Jenner, Gigi Hadid, as well as Rihanna, Alexa Chung, Naomi Campbell, Kim Kardashian, took part in collaborations with him. A new collection with Kenzo is on the way.
In the fashion world, the 2016 collaboration is also heard: Puma with Rihanna, Reebook with Gosha Rubchinskiy, Opening Ceremony with Vans, Adidas Originals with Kanye West, Uniqlo with Lemaire. Vivid joint projects of Top Shop with Kate Moss, Uniqlo with Disney are expected.
The advantages for the celebrity and luxury brand here are the growth in popularity, the mass market is a huge demand for an exclusive collection. For the consumer, on the other hand, there is the appearance of luxury available to him, a chance to get a thing of a higher status in the eyes of others for the same money.
Collaboration and collaboration
Speaking of what collaboration is, collaboration, one cannot but touch upon the consonant term "collaborationism". Despite the similarities in pronunciation, these concepts are not related to each other.
Collaborationism is a voluntary, deliberate cooperation with an enemy of one’s state, with awareness of the intent of the latter and the fact of harming one’s homeland. The narrow meaning of this concept is cooperation with occupiers during hostilities.
Collab, collaboration - a widespread concept in the creative environment, business, the fashion world. In general terms, this is mutually beneficial cooperation, exchange of experience, a temporary alliance to achieve certain goals.