If we are talking about a quality product, then it is Prostokvashino milk (producer - Russia) that deserves the best recommendations. It should be noted that it was released by the largest producer of dairy products in the vastness of the state.
Development of the company
The evolution of Prostokvashino as the No. 1 dairy brand began in the early 2000s. In 2002, the company approved and signed a product agreement with Unimilk and E. Uspensky, who came up with product illustrations and a company logo. So a new trademark and milk “Prostokvashino” appeared (producer - Russia).
The company's products first saw the light in St. Petersburg, where the first batch of milk was produced at Petmol. High quality and affordability of products made it in demand. This, in turn, provoked a high increase in demand for goods, and already in 2004 milk “Prostokvashino (producer - Russia) deserves the title of national product and goes to the conveyor production at all Unimilk sales outlets.
Few people know that initially milk was not included in the package of products, and the company itself existed under the name "From Prostokvashino" and was engaged in the limited production of dairy products - yoghurts, sour cream, kefir.
Launch of a new production line
In 2008, the company restyled the brand. This allowed all products of the company to acquire a single look. A year later, the manufacturer was awarded the "BRAND OF THE YEAR / EFFIE" mark, and the next year he was in the ranking of the largest consumer brands in the domestic market.
It was rebranding that prompted the active promotion of the brand not only at the national level, but also in the vastness of the CIS. The update of the company was to change the logo, product design and market positioning. So, the charming cat Matroskin promotes his products, and among buyers this is associated with the memories from the good old cartoon, where he constantly fumbles with his cow to provide everyone with fresh, fresh milk.
Prostokvashino is by far the largest animated domestic brand of dairy products, whose products are successfully sold on the market.
Merger with Danone
In the development of the company, 2010 was a key year. After the merger, Prostokvashino milk, the No. 1 producer in Russia, gets the opportunity to reach the world level. The French company Danone is interested in the company's assets and offers the Prostokvashino brand a long-term cooperation contract.
From now on, the described brand is engaged in the production of a dairy product, namely:
- milk;
- fermented baked milk;
- cream;
- cottage cheese;
- curd mass;
- sour cream;
- milkshakes.
Prostokvashino: a trusted company
It should be noted that whole pasteurized milk “Prostokvashino” has passed many tests and checks. Quality control showed that the 3.5% fat product is safe and has beneficial properties. Use such milk can people of different age categories.
According to the test results, the following positive qualities of milk were noted:
- security;
- full naturalness;
- pleasant taste;
- lack of inclusion of vegetable fats and preservatives.
Of the shortcomings, only one negative quality is noted - a long shelf life of the product.
Based on the tests, the researchers found that Prostokvashino selected milk (producer - Russia) meets all the requirements and characteristics put forward by the Ministry of Health. Thanks to control studies, it was noted that pathogenic organisms and pathogenic bacteria were not identified in the composition of the pasteurized product (milk). Preservatives and dyes in the product are also not contained, and all indicators are within normal limits.
Features of milk "Prostokvashino"
Many are concerned about the long shelf life of the product, which exceeds the regulated framework by several times. It is recommended to keep pasteurized milk for no longer than 3 days. This is permitted if the manufacturer warrants for the quality and safety of the product throughout its expiration date. And the distinctive features of Prostokvashino milk production lie:
- in modern high-tech production;
- supporting the agricultural environment, in the presence of private farms producing milk;
- regular systematic training of personnel working in factories and agricultural enterprises, as well as those who are in contact with machine units for milk processing ;
- special control of the original product.
Using modern technologies, environmentally friendly raw materials, and controlling at each of the production stages allow us to create high-quality products that fully meet the requirements of the buyer. This is exactly what milk "Prostokvashino" is perfect (producer - Russia).