Who invented advertising and its types

Each channel is currently characterized by bright and memorable advertising. And all of Russian television is no exception. Sometimes the question may even arise: "Who came up with TV ads in Russia?" The first channel was distinguished by a new advertisement in which the main characters are squirrels. Representing various actors, they thereby entertain and bring joy to the audience while relaxing from the news, watching a movie or series on the same channel. Cute squirrels, playing out interesting situations and scenes, dilute any tense atmosphere.

Squirrel Advertising

Ad origin story

Who came up with the ads? The very meaning of the word "Advertising" has undergone significant changes, passing through the centuries. Initially, it was meant something loud, transmitting important information. Simply put, the message shouted out loud to the people or those who needed to be informed about something.

Almost all the time of its existence, advertising adhered to unspoken rules. The main thing to observe was the creation of public notices through intermediaries. In other words, the one who wanted to give his information began to act with the help of special workers. Those, in turn, were obliged to find means of disclosing the information and facts received. Or they pledged to create all the conditions necessary to attract people.

The next rule, or rather, the effect, is an unexplained reaction. In other words, on no side can it be exactly known what effect advertising can produce on the public. Yes, advertisements and calls are created in such a way as to produce only a positive effect, but this is not 100% likely.

The next place is the importance of indicating the customer himself.

Currently, one more obligatory rule has been added: drugs and other prohibited substances cannot take place in advertising . Also, the distribution of such advertising is punishable by law. But who came up with the ads? We will talk about this a bit later. A few facts and everything will become absolutely clear.

Advertising departments

Proteins in Channel One Advertising

As technology developed, advertising also developed. Certain information began to be transmitted and spread in ever new ways. After some time, advertising messages began to be divided into groups. The main ones are:

- Advertising designed to create the image and recognition of a particular brand.

- Advertising, indicating certain points where people can find all the goods necessary for life. This category also includes notifications about the location of offices, company departments, and much more.

Who came up with the ads and when was it?

KFC Advertising Example

The founder and the first person to create printed advertising can be considered journalist Theophrastus Renodo. But still, the origins of this case are Egyptian letters about the sale of slaves, grain and other things. Yes, at that time this was the way to attract customers. Creating the effect of a similar need, they touted the quality and performance of their slaves. Thus, a common opinion was created among buyers who took advantage of the offer. And on this already increased demand for the product, namely slaves. Having undergone significant changes over time, advertising has acquired a completely different content. She got to the screens, but who came up with the ads on TV? Unfortunately, this is impossible to tell with accuracy. But the founders were advertisers from the United States. 1941 was remembered for the first television commercial.

Who came up with the squirrel TV ad?

Squirrels in the Voice

Let us return to the beginning, where a vivid example of the use of originality in the creation of commercials was described. In this case, advertising is different in that it almost does not carry a special semantic load. Squirrels do not talk about brands or some stores. They only play funny scenes. Just this advertisement is a wonderful example of a light and entertaining genre. In our century, it was he who became much more appreciated.

But it is worth adding that these cute squirrels are not alive. These are just 3D models created in a computer program, and subsequently already animated with superimposed wool textures. Proteins are the idea of ​​one of the directors of the first channel. It took a very long time to implement the idea.


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