It is possible that in each of the lines of sports brands on the market there are models that can rightly be called canonical. So with the Adidas ZX 750, running shoes that go “from generation to generation”, periodically reprinted and undergoing restyling, like a good sports car. Is it a joke: next year the model, popular all over the world and recognizable by its characteristic retro design, celebrates its thirtieth anniversary. On this occasion, the Adidas brand has prepared a presentation of the new version - it is already unknown which Adidas ZX 750 sneaker will be in a row. But let's talk about everything in order.
In fact, we buy sports shoes that we love and sit comfortably on. And few people are interested in the history of a particular model: where it came from, by whom it was created, etc. Someone will be surprised at the "age" of the model, thirty years is a considerable period. And someone, on the contrary, will appreciate the verified quality and tribute to traditions for years.
When already at that time the world-famous Adidas concern was approaching the development of the new ZX line, the creators set themselves the goal of making not just elegant and functional shoes. These "slippers-walkers" were to become an indispensable support for runners at different lengths of distance. That is, the requirements for aerodynamics and weight characteristics of the Adidas ZX 750 have been increased, and this is not to mention the strength.
In order not to be unfounded, we dwell on specific parts of the sneakers. So, the sole has gained the famous cushioning foundation, which consists of many layers: when running, the plantar sections redistribute the load on the unused parts of the foot. At the same time flexibility remains.
Sneakers Adidas ZX 750 were created and assembled at the Bavarian factory Sheyfild - so to speak, in the heart of the giant Adidas. The efforts of several designers have been released several options in various colors. Moreover, initially only a sock was made of suede, while the main frame was sewn from a perforated mesh coating that had become fashionable at that time.
Why is the Adidas ZX 750 so popular? A good marketing service was served by the 1984 Olympics in Seoul, sponsored by the sports brand. I must say that if after the Games-84 the treasured sneakers differed, like pies, in only hundreds of boxes, then by the next Olympic competition sales grew to tens, and after that, to hundreds of thousands. The secret of success was not only in the original design (not without reason the line is called Originals), but also in the famous technologies: Adidas Torsion, Soft Cell. To this day, patents do not change, except that designers pay attention to lighter materials.
Today, this model has become a cult, and since sales are a golden source of production, the creators of the legend have every right to continue the release of the Adidas ZX 750, reviews only confirm this. So, last year the company presented to the whole world, and in particular - the evening of the show was held in Moscow, a new modification of the “seven hundred and fifties”. The retro style has remained unchanged, except that now the model is presented in thirteen (!) All kinds of colors, while the circulation has increased significantly.
Are manufacturers afraid that the boxes will fall into stock? Not at all! There are several reasons for this: a new cushioning layer in the sole according to EVA technology, which reduces the risk of foot injury, several variations of shoe lacing are the dream of any teenager. Three original stripes are preserved on the sides, and on the back are a lotus emblem and reflectors. We meet and do not rush to accompany the legend!