Today you can see many logos of coffee houses. But most of them are of the same type. Involuntarily the question arises as to why this is so. Is it really all about designers who have lost their creativity? Unlikely. And then what is the matter? You will find answers to the questions below.
Starbucks
Starbucks is one of the most famous caffeine chains in the world. It was thanks to her that people made a cult out of an invigorating drink. Many go to Starbucks not for a cup of coffee, but to take pictures in a fashionable interior. How did it happen that Starbucks captured the whole world? The success of the company is primarily associated with the activities of enterprising people, but the logo, which changed every decade, played an important role. Today, many coffee houses are trying to copy a recognizable color scheme and repeat the intricate pattern.
Few people thought about why the mermaid began to symbolize Starbucks. The thing is that the coffee shop logo was designed in Seattle. The founders of the brand named their brainchild in honor of the famous novel Moby-Dick, or the White Whale. The maritime theme was also supported on the logo. The famous mermaid is a modernized engraving of the 16th century. Intricate drawing sunk into the minds of citizens. Over time, the logo underwent some changes, for example, it became monochrome and the image of the mermaid became almost portrait. The rule that all designers are encouraged to learn by the example of the Starbucks brand is that you don’t need to be afraid to take non-trivial images, they will help create a company name.
Chocolate Girl
A place known to all Russians where you can drink an invigorating drink has not changed its design so often. Logos of a coffee shop today are three wavy lines that are associated with steam and with the letter “Sh” at the same time. Why didn’t Chocolate Girl go their own way, as Starbucks did at one time, but decided to change their image for the sake of fashion? The fact is that the logos of coffee brands that are present on the market today are very similar. They are recognizable and in demand. Passing by the “Chocolate Girl” in the new rebranding, it’s hard not to recognize the coffee house in the institution. This is exactly what the management sought. But is it necessary to abandon corporate identity for the sake of fashion or is it worth to value your uniqueness? Everyone decides for himself.
"Coffee House"
On the example of a bankrupt institution, the easiest way to disassemble a bad logo. The coffee shop was sold to the Shokoladnitsa chain. Why did Coffee House be swallowed by competitors? Many will say that the logo has nothing to do with it, but is it really so? The face of the company plays a big role. And at the "Coffee House", I must admit, an inconspicuous face. It is copied from Starbucks and does not have its own personality. But on the logo there are many small and unreadable details that ultimately scared away visitors and helped the company to close. For example, the ragged silhouette of a cup and star. Too trivial colors do not help to attract attention. Well, of course, you need to pay tribute to the text filling. In our century, few people like to read, and the logo uses too many letters. And if “Starbucks” is forgiven for this, since the font is foreign there, then the Russian text in such a volume on the logo should not be present.
To summarize this: you want to make an original product - do it. And if you copy the successful thoughts of competitors, then ideologically recycle them.