Advertising is the engine of progress. And if earlier it was possible to get by with a bright signboard and several thousand leaflets in A6 format, today no one is paying attention to this. Time passes, and in place of radio advertising, online advertising comes, the types and directions of which we will consider in this article.
Why is advertising necessary?
The consumer market is "bursting at the seams", there are already a thousand proposals for one demand. How to survive in this race for consumer ability, and even make money on it? The only answer is advertising.
Creative agencies, advertising agencies, the technical capabilities of print production, together with the best ideological minds, are puzzling, how else to surprise a potential client who saw everything seems to be? Every day, the advertising market spills out billions of printed materials, vibrant video clips and all kinds of attributes of advertised brands into the world. All these efforts are necessary in order to at least pay attention to your product. After all, the main purpose of advertising is to sell.
Types of Advertising
Every year, new types of advertising appear. Trainings, seminars and even institutes of advertising are full of ideas. There is something that remains unchanged, but even this invariable becomes obsolete and boring, giving new ideas, together with technological progress, to surprise the picky consumer. Consider the types of advertising and see "where it goes." Well, let's go after her!
- television (commercials, sponsors);
- radio;
- printed materials (leaflets, business cards, catalogs, booklets, posters, etc.);
- outdoor advertising (signs, banners, banners, light boxes, etc.);
- souvenir advertising (pens, lighters, notebooks, etc.);
- advertising on transport;
- the Internet.
Now a large segment of the consumer market "sits" on the Internet. Modern consumers spend 3 to 6 hours daily on the World Wide Web. It is impossible not to use it and, of course, it is impossible not to make money on it. Why is advertising on the Internet necessary and how does it work? An analysis of the types of online advertising will help us answer these questions.
Internet advertising
Today, every second sells and buys something. Why advertising is needed - everyone understands. Today, advertising is approached very responsibly and consistently. It takes into account age, social status, gender, preferences, place of residence and much more.
Since now on the Internet we spend most of our time working, having fun and sharing information, advertisers distinguish several types of online advertising.
- mailing by e-mail (cold advertisement);
- distribution to subscribers;
- search engine (Yandex, Google, etc.);
- popup windows;
- social networks (VKontakte, Instagram, etc.).
Among all types of online advertising, there are several areas.
contextual advertising
Contextual advertising is a type of online advertising that reflects the specific requests of the user. This advertisement is related in meaning to a specific user request in a search engine.
Contextual advertising works when a potential customer visits the advertiser's website. Depending on the search, the site offers additional advertising, similar to the user's requests. These are unobtrusive banners that may interest the seeker of a particular product. For example, when a person watches the purchase of air tickets, an advertisement may appear on the site of the city hotels where he wants to go.
Why do I need contextual advertising? First of all, this is an extension of the list of potential customers. The owner of the advertisement pays for every click of a person who visits his site. If advertising, design and information interest the consumer, he can use it or then return to the site again, and most importantly, get acquainted with the brand of the company. Therefore, it is so important that the advertiser's website is of high quality, convenient and reasonably informative, without unnecessary information, visually attracting attention.
Of course, there is no 100% guarantee that everyone who visits the site will purchase your product, but the fact that a person comes in with a specific goal and interest increases the effectiveness of contextual advertising by several times.
Targeted advertising
Targeted advertising is a focus on a certain category of people. In this case, the target audience is reduced to the optimal size, all possible parameters are taken into account in order for the advertisement to be as effective as possible.
These settings include:
- geographical parameters (city, region, etc.);
- history of requests of potential buyers;
- resource where the advertisement will be displayed;
- time period for advertising;
- demographic parameters (age, gender, social status, etc.);
Why do I need targeted advertising? First of all, to facilitate the search and save money seller. The more simplified the purpose of advertising, the higher the likelihood of a sale.
Targeted advertising attracts the attention of specific groups of people who are aimed at buying this particular product. Now this type of advertising is more popular in social networks, where it is easier to set search parameters. Such announcements are tied to profiles of potential customers, where information on them is indicated in sufficient detail, up to read books.
Because how seriously and responsibly you approach the advertisement you submit, you will be overwhelmed by the effectiveness of this advertisement and, accordingly, your profit from it.