A wide variety of cosmetic brands is sometimes confusing, since not all products can boast of their quality, and it is quite easy to run into a fake. Cosmetics from "Urban Dikey" are in special demand both among ordinary inhabitants and among professionals. After all, the quality of these products always remains at their best.
Brand History
Urban Decay was founded fifteen years ago. In those days, the entire beauty assortment consisted of beige, red and pink shades. Other colors were indecent; few dared to use them in makeup. The trend of boring colors and shades did not suit Sandy Lerner, and she made a daring decision at that time to expand the color range of cosmetics used in makeup, creating her own company. So she became one of the founders of the delirium of Urban Decay. A key moment in the development of the company was Sandy's acquaintance with Wende Zomir. She, in turn, was obsessed with cosmetics, and just like Sandy, she was unhappy with the scarcity of shades used in make-up. Together they decided to blow up the world of beauty, diluting the range of products with avant-garde and extraordinary colors.
As a result of their creative union, in 1996 10 lipsticks and 12 nail polishes were released. Each year, the range of products expanded, and soon the Naked eye shadow palette came out. Cosmetics were of excellent quality, had natural ingredients in their composition, was stable, did not crumble, and did not harm the skin. It is for these properties that thousands of women from all over the world have come to love her.
Advantages of cosmetics
The Naked line - cosmetics of the American brand Urban Decay - embodies femininity, individuality, harmony and originality, leads to self-expression.
The indisputable advantages of cosmetics include:
- natural ingredients that are involved in the manufacture of products;
- active ingredients, moisturizing, nourishing the skin;
- gradation by type of skin;
- profitability;
- sustainability;
- quality;
- the convenience of use;
- universality.
Natural substances that make up many products do not cause allergies. And Naked palettes (shadows) are designed for every taste, life and are designed in pastel and brighter colors.
Where can I buy products
Naked products have just begun to appear in Russia. Cosmetics are mainly sold through online stores of special professional cosmetics. It can also be purchased in Moscow, at the Central Department Store. Many women order Urban Decay cosmetics in foreign online stores, such as eBay, HQhair, Macys, Lookfantastic, Sephora, as well as on their official website.
Assortment of funds
Urban Decay brand produces an extensive range of cosmetics. This is a category of eye makeup products that includes primer, mascara, makeup remover, eye and eyebrow pencils, eyeliner, Naked eye shadow.
Lip cosmetics is famous for its lipsticks, gloss, and pencils. The category of makeup products offers primers, tonal bases, powders, sprays for fixing makeup, blush, concealers, highlighters.
"Naked" - cosmetics, divided into two sections. The first is the actual palette of shadows, the second is the foundation for makeup.
About the shadow color palette
Naked eyeshadow palette is 12 shades. Of these, three are matte, the remaining nine are satin. It is the most popular palette in the world for creating a natural make-up. These shadows are universal and suitable for owners of different eye colors. After some time, the company released the Naked 2 and Naked 3 palettes, they became indispensable and replenished the collection of shadows of many ladies.
The palette brings to life the idea that a woman is beautiful and without makeup, thanks to her natural beauty. There are no boring shades, and each color has a sub-tone corresponding to it. Shadows are well pigmented and easily typed on the brush, do not crumble throughout the day and have a rich color.
Each kit has a trial version of the Eyeshadow Primer Potion, which you just need to use for Naked cosmetics. Shadows with its use look presentable and last up to 24 hours.
The kit also includes a brush for applying and blending shadows and travel packaging of chocolate color, which is always convenient to take with you. Contains shades such as:
- Virgin is a matte skin tone. which almost merges with the skin. It is applied as a base, under the eyebrow and in the inner corner of the eye.
- Sin is a satin mother-of-pearl skin color. Most often used to “highlight” the eyes.
- Naked - matte shadows of light beige tone.
- Sidecar - a bronze shade with which you can create the effect of a slight flicker.
- Buck - matte brick color. Focuses on the crease on the eyelid.
- Half Baked - a golden hue with mother of pearl. Able to add mystery and flickering to the eyes;
- Smog - pearly saturated shades of brown. Used for finishing eye makeup.
- Darkhorse - pearlescent brown color with a slight swamp hue. Shimmer shine conveys its beauty and depth. Professionals often shade it in the fold of the century.
- Toasted - unmatched shades of tea rose color, used as the primary color.
- Hustle is a bright plum color with a light brown tint.
- Creep is deep black. They fix the external corner of the eye, and also often emphasize the contour of the eyelash growth line;
- Gunmetal - metallic gray, pearly beautiful basic shade.
Face cosmetics
Naked Professional Face Makeup includes products such as liquid foundation, BB cream, face cream and compact face powder. All products have up to fifteen shades. There is powder with a flickering effect, as well as classic friable. Concealers and multifunction blush are included in this section.
All products incorporate natural ingredients that carefully take care of the skin every day, protect it from the negative effects of the environment. They are stable and do not have to be corrected during the day, especially when using a primer. Brands of cosmetics with a lower cost may not always provide a similar result.
Price policy
Professional cosmetics, which produces the brand Urban Decay, is expensive and not always available to a simple layman. So, many women give from 2000 to 3000 rubles for the Naked eye shadow palette. Their lower cost indicates a fake. Foundation, powders and BB creams are also in this price category. Their price in online stores varies within 2,000 rubles.
This product is not cheap, but with a certain desire, every woman can afford it. The brands of cosmetics of other companies, although beckoning with their attractive price, are often not as effective and efficient as these products.
Naked: reviews
Among Russian women, Urban Decay products are gaining popularity every year. Ladies say that she stands out among the entire range of cosmetics with her unsurpassed quality. They will not exchange it for any other, and still have not seen such magnificent shadows. Makeup cosmetics are not smeared or spread during the day. It has unique and original shades, light texture. Shadows are quickly typed on the brush, well pigmented, often the color of the shadows in the box completely coincides with the shade obtained after applying makeup. The compact palette case allows you to carry it constantly with you, because it has everything you need for a natural and everyday make-up.
Ladies also noted that when applying the primer, the shadows last up to 24 hours, and without it - about 7. The shadows never rolled and did not smear. Many do not like the primer that comes with the kit. They say that it is heavy for the eyelids and with it the makeup quickly loses its original appearance, so many women often change it to another.
There are shoppers who admire the perfection of colors selected in the palette. They say that they are always appropriate and suitable both for daytime make-up and for evening publication for both blondes and brunettes. They look expensive and presentable, emphasize the chic of their owner. There are ladies who, on the contrary, are unhappy with the colors presented in the palette, and claim that they are not suitable for everyone.
And, despite some negative feedback, Naked cosmetics won a lot of enthusiastic reviews and is successfully used by both professionals in expensive salons and ordinary women, which she could afford.