French Connection is an English brand founded in 1972 by Stephen (Stefan) Marx. The main objective of the company is to produce high-quality and affordable clothing for the maximum number of people.
Brand History
At first, in 1969, it was not a brand, but an ordinary store that specialized in selling dresses for the beautiful half of Britain. Marx himself sewed them. But such a business, according to Stephen, developed at a snail's pace, and to expand the list of client base (in the person of men), he decides to diversify the range. So after 3 years the first collection from French Connection was born, designed for the stronger sex.
Clothing fully consistent with the fashion trends of the time and sold out in a short time. This success was an inspiration for the beginning designer, and he decided to create collections not only for men, but also for ladies and their kids. I would like to note the fact that the children's clothing line differs from the adult only in size.
After a certain period of time, the brand assortment expanded. Fashion accessories such as watches and glasses were added to it, and then a collection of shoes appeared.
Each French Connection creation is inspired by the spirit of hooliganism and avant-garde. This attracts the attention of new customers.
Grand scandal - the path to success
After 6 years, Stephen invited Nicole Farie to his role as chief designer, who before that had extensive experience working with Italian and French brands. But such a staffing decision did not benefit the company. Consumer demand plummeted, putting the brand on the path to bankruptcy. 10 years of hard work put on reanimating the company were not in vain. And by the beginning of the 90s, the brand became one of the leaders in the British fashion world. But such success had a flip side.
The advertising campaign, which returned its former popularity to the brand, as many ordinary people and critics have noticed, was saturated with aggression. And all this happened due to the renaming of the brand. They decided to reduce the name and leave only the initial letters, as a result, the word FCUK turned out, which, according to many fashion experts, came under censorship. If the advertising campaign did not focus specifically on this abbreviation, then perhaps the scandal would not have happened. The last straw was the mass complaints of Londoners about such an open and unpunished rudeness that hangs throughout the city in the form of advertising banners. But while the authorities dealt with representatives of French Connection, clothes and accessories from the brand were bought up with incredible speed.
Children's collection
Although this collection went on sale not so long ago, it managed to win the hearts of many people and receive positive feedback from mothers of newborn children. Older kids also did not go unnoticed. Especially for them, designers have developed bright dresses (for girls) and shirts, shirts, shorts and jeans (for little gentlemen).
Such a quick success of the new line was facilitated by the brand humor of the brand. So, dear mothers, if you want your child to dress fashionably, non-standard, original and at the same time wear only things from the best materials, then the French Connection brand is for you!
Casual style
French Connection designers are trying to create clothes that can be worn in everyday life. The age category of the brand has expanded - ladies under 40 have entered it, but it is possible that older women will also be able to replenish their wardrobe with products of this company. Each French Connection dress , complemented by comfortable ankle boots or sandals of the same brand, will help create a stylish casual look. The fact that the brand’s products really deserves admiration and respect is confirmed daily by the stars who walk along the city streets in these clothes.
But the British company did not stop there. She opened her own radio station. But, apparently, FC representatives could not do without scandals in those years, and again the brand was at the center of all events after an advertising campaign was conducted with the participation of girls of non-traditional sexual orientation. Such noise did its job and gave the company fabulous incomes and long lines of customers who want to buy at least one thing from French Connection.
Today, the company, along with clothing and accessories, successfully produces alcoholic beverages, perfumes and even contraceptives.
French Connection: Customer Reviews
As time does not stand still, the brand has undergone changes. If earlier the brand was a symbol of shocking and the main center of many scandals, today it immensely pleases buyers with its high-quality clothes, accessories and swimwear. According to numerous customer reviews, French Connection differs from others not only in its originality, but also in the quality of the items offered for sale. It is also worth noting that almost all people who purchase in stores or order goods from this brand via the Internet were satisfied with their purchases.
And in the end, we can say with confidence that French Connection is clothing that is not only quality, but also affordable.