Lee Alexander McQueen is one of the famous British designers; his collections have been recognized not once as the best not only in his own country, but also far beyond its borders. It is known that Alexander Mcqueen brand suits tried on not only famous models, but also politicians and show business stars.
The history of the appearance of the brand Alexander Mcqueen
Alexander McQueen from childhood showed design abilities: he composed styles of dresses for his sisters. At the age of 16, he decided to do what he liked: he began working in the studio, and eventually became an experienced tailor.
Already at the age of 20, thanks to the practical experience gained, Alexander became interested in creating artistic costumes and studied the mastery of artistic cut methods (he mastered 6 methods). His work and work interested Japanese designer Tatsuno Koji, who was engaged in the creation of model clothes from ancient fabrics, and Alexander McQueen became not only his assistant, but also a valuable employee. At the age of 27, the French Fashion House invited a talented young guy to work as a chief designer, and this made it possible to start developing his own brand, which in time will become a brand popular all over the world.
Fashion ideas
McQueen was sure that clothes should evoke emotions, so he created only bright, colorful, unforgettable images. He turned each of his shows into a sensation: either models walked on gravel in high heels, then ankles in water, or the collection was generally presented on rotating mannequins. Creativity in creativity was expressed not only in details, but also in general images, directions, and the presentation of unique trends.
Alexander McQueen collaborated with brands such as Gucci (and at the same time developing his own collection for young people), Puma (in 2005 they developed a collection of sports shoes), and in 2007 created his own brand of men's suitcases in the form of a chest - Samsonite Black Label. He has been recognized many times in England as the best developer in the fashion industry.
Famous collections, fashion house, brand development stages
UK fashion house Alexander Mcqueen (the brand was founded in 1992) specializes in the following areas: women's and men's clothing, shoes, perfumes, underwear, accessories.
Let's get acquainted with the stages of the formation of this famous brand.
1. In 1994, the famous designer became famous for wrapping models in cellophane and using grotesque makeup. The images of the models resembled witches and the shadows of ghosts, vampires, and the dead. For this, he received the nickname "bully" in fashion circles.
2. Since 1996, cooperation began with Sarah Burton (and in the future she became the art director of the Fashion House after the death of Alexander McQueen in 2010).
3. 2000: the brand became famous for depicting the skull on its products. Outfits of this brand began to be chosen by famous stars: Whitney Houston, Madonna, Julianne Moore, Jerry Hall and others. And classic men's suits were tried on by princes of Great Britain and presidents of some countries.
4. In 2000-2001, the Gucci group company acquired most of the shares of the Alexander Mcqueen brand, and this contributed to its further development.
5. Since 2002, the main shows have been moved to Paris. The following year, the first perfumery (female spicy fragrance with notes of the east) was released, and then the composition of Alexander Mcqueen for men.
6. 2004 for this brand was marked not only by the creation of new men's collections in clothes, but also by the appearance of sunglasses. Group Safilo received the appropriate license and released Alexander Mcqueen glasses, which are still popular today.
7. From 2005 to the present, almost every year new fashion collections of this brand appear. Women's dress of Alexander Mcqueen is always distinguished by sophistication and originality: fantastic patterns, the presence of unsurpassed manual craftsmanship, the introduction of art in original models, etc.
Where to buy branded goods, prices
The stores of Alexander Mcqueen, a British brand, are worldwide. You can also take advantage of the interesting and inexpensive offers of past collections via the Internet.
The McQueen trademark is always originality and classic, regardless of which year the clothes were presented on the catwalks of the world. Men's suits, women's dresses, accessories always seem relevant for several seasons in a row, despite the high price category. Products of this quality and design are worth it.
What is the main personality of style
This world-famous designer was primarily famous for the manifestation of freedom. He seemed to protest against the framework of civilization: religion, laws, violence, war, politics, disease, hunger. Often participated in charity events. Each of his collections is different, but in everything you can feel the perfection of classics and free decisions. No wonder well-known representatives of show business opt for this brand. McQueen has mood and vibrant colors, and the graphics and drapery make any form just perfect. It should be noted that there is no fuss in these models. Everything is so harmoniously combined that few people will be indifferent to the product.