No matter how negative the attitude of consumers towards advertising is, nevertheless it has been and remains one of the most popular sources from which consumers learn about the availability of certain goods and the services offered. Commercials on television are the most effective form of advertising, but at the same time the most expensive. Not every campaign can afford it, and it is impossible to put information on all the companies existing on the market into a television format.
In this regard, advertisers are in constant search for effective and less costly ways to promote their products. These requirements are fully met by printed and souvenir products, used mainly in offices. These are stationery with the company logo, notebooks, mugs, and .
Quarterly calendars in this list occupy a special place, since they provide more options for placing the right message to customers. In addition, this type of calendars is most popular in offices. They are more convenient to use, since three months are in front of your eyes at the same time, and without frequent turning pages, you can draw up plans and reports, plan meetings and business events. It is such a frequent use of the calendar, however, as well as the fact that it is constantly in front of the eyes, increases the return on advertising. If an office employee needs a product whose advertisement was in front of his eyes for a year, then it is more likely to say that he will first call this company.
Do not forget about office visitors, who very often have to wait for someone or something to look at and carefully study everything that falls into their field of view, including advertising information on the calendar.
There may be several options for advertising on quarterly calendars. You can limit your design to the corporate colors of your company along with the logo. The purpose of such advertising is to increase brand awareness and consolidate the image on the market. To promote goods or services, a more complete description will be required, an image, maybe even a price.
In light of the foregoing, advertising on quarterly calendars can be considered one of the most popular and effective types of modern advertising on print media. In addition, it has a high level of return at a relatively low cost.