Communicative design is a specific approach to design, embedded in the educational work. It is supposed to appeal to the consumer, expressiveness, information, relevance. The designer acts as a communicator between the material he designed and the consumer.
Why "communicative" design
It involves communication, the transmission of messages from one person to another. It involves the use of graphical visual aids. The Faculty of Communicative Design is engaged in the training of specialists who are familiar with the basics of management, marketing, and psychology of communication. What do graduates do?
The specialty "communicative design" involves the transfer of graphic information of an advertising nature. Art consists not only in its development, but also in the competent arrangement of material in transport, in shop windows, on the facades of houses.
Pages of history
Communicative design appeared at the end of the last century. Among the areas that are currently most interesting in this area, we single out super-graphics on modern transport, decorating high-rise buildings, and decorating supermarkets.
Profile Features
The specialty "communicative design" involves the possession of not only graphic design methods, but also a set of opportunities for visual communication with the client. This direction requires a professional to recognize the importance of sociability.
How is communication design taught in high school? At BSU, for example, students are taught programs that allow them to familiarize themselves with all the tricks that make it possible to attract customers to the store and encourage them to make purchases.
Distinctive features
What stands out communicative design? A profile involves the connection of several specialties at once. It combines advertising, computer design, printing, web design, industrial graphics, photography. These tools together constitute a feature of the specialty, they operate on the basis of information technology. Advertising these days is not a work of art.
The communicative function of design is to quickly and efficiently promote a specific group of products on the market.
Due to the fact that students acquire ICT skills, they are able to analyze several options, change components, and create a layout with minimal time.
Fields of activity: features and reviews
The customer gets acquainted with the project on a computer monitor, if necessary, makes changes, additions. This is precisely what communicative design is all about. Where to work for graduates of this direction? Students who have mastered the basic graphic programs that have received a diploma of graduation, can find jobs in advertising companies, printing studios.
What are the requirements for applicants entering the direction of "communication design"? The reviews indicate that teachers pay special attention to assessing the artistic abilities of applicants. Owning a budgetary basis depends on mastering the skills of creating a graphic drawing and demonstrating interest in the creative approach to creating advertising materials to members of the selection committee.
Which university to choose
For example, you can submit documents for the direction of "communication design" at the BSU. The passing score for this specialty has remained high for several years. This is a confirmation of the relevance and prestige of such a specialty. There are not so many higher educational institutions involved in the training of specialists in the field of "communicative design". For example, in Moscow, training is carried out at the Moscow State Pedagogical University, at the Moscow State University of Service. The learning process in this area has significant differences in commercial and state universities.
In commercial institutions, computer technology is a priority, and in state universities, training programs are built on the classical teaching of graphic design.
Training Approaches
At BSU, special attention is paid to “hand work”. Students who graduate from art schools and art schools with pencil skills are entering the university. The use of computer graphic editors in state universities begins only with the third or fourth year. Of course, for a short time it is difficult to acquire professional computer design skills. However, due to the similar distribution of the program course, BSU students “make calluses” by manually creating graphic images. In commercial schools, there are quite a few such students who have no idea how to use a pencil when creating a sketch. Teachers are forced to spend a huge amount of time to instill in them the initial skills. For learning from scratch, the personal computer becomes the ideal assistant. That is why in the methodology of teaching graphic design in a commercial university they teach computer science from the first year.
Initially, students study the computer device, get acquainted with operating systems, learn to work with a text editor. Next, we study the point (raster) graphics, a variety of illustrative effects. For example, among the tasks performed by students of a commercial educational institution, we can mention the combination of two images to obtain a certain effect.
At the next stage, students master vector graphics. This is work with logos, custom fonts, creation of original illustrations.
The third semester involves students studying layout programs. The course includes work with text, illustrations. The fourth semester is based on the specialization of the future designer. It is supposed to study color separation, prepress processing of material, design of computer sites. There is also 3D-graphics, which is a specific discipline studied in the framework of electives.
Conclusion
Features of the course "communication design" depend on the specifics of the institution. In some universities, special attention is paid to layout programs, in others - to vector graphics, and in some - to web design.
The requirements for the admission procedure at commercial and state universities are also different. An applicant who has submitted documents to a state higher education institution is required to undergo an interview, in which he introduces the jury to his paintings and drawings, i.e. the applicant must have a portfolio with a certain amount of finished work.
In the process of discussing the material brought by the applicant, he must answer simple logical questions related to design. Based on the results of the interview, the commission concludes on the level of preparation of the applicant in general disciplines, the appropriateness of his admission to the university on a budgetary basis. The average competition at BSU for this direction is 3-4 people per place. Graduates of art schools are in a better position, because they already have certain professional skills.