Banner advertising is one of the most common and effective tools for selling goods and services. However, for a good result, it’s not enough just to install a banner on the site, because advertising should be carefully thought out. One of the main characteristics in this case is the size of the advertising product.
Why dimensions matter
The dimensions of a banner are a combination of its height and width. Traditionally, this parameter is indicated in pixels. So, if the value is 728 x 90, then this indicates that the banner reaches 728 pixels and the height is 90
There are no and there can be no special restrictions on the size of this advertising product, since you can create a banner with absolutely any width and height indicators if you wish. But advertising customers most often use only certain options, and therefore the list of such banners is considered traditional or classic.
Big banners
Among the large banners with standard sizes, there are a few.
For example, 728 x 90 pixels. The size of a banner of this type rightfully occupies one of the first places in the list of large-format advertising on the site. It is worth noting that this particular format is in demand among advertisers, since a width of 728 pixels occupies almost the entire width of the page. This feature allows you to place in the banner all the necessary information about the proposed product and at the same time make the advertisement clearly visible to website visitors. There is nothing superfluous, so there is no need to overpay for an advertising campaign.
If you use a size of 336 x 280 pixels, such a large rectangle can be considered quite large, and in appearance it is very similar to a square. Advertisers do not select it very often (even despite the fact that it is this format that makes it possible to implement almost any information delivery options: static, animated, or flash). The explanation may be the high cost of the order and not the most convenient location on the site.
300 x 600 pixels is a large vertical rectangle suitable for all types of advertising. The web page takes up a lot of space, does not always have a favorable location and will cost a lot.
240 x 400 pixels - a vertical rectangle with such dimensions is still considered quite large, but it has a few more admirers. The secret of this state of affairs is in affordability (in comparison with larger formats) and the possibility of implementing various types of information.
Average sizes
Using medium sizes for banners allows you to get ads in a rectangular or elongated shape. Among them:
- 180 x 150 - a small rectangle;
- 120 x 240 - vertical format;
- 300 x 250 - the middle rectangle;
- 160 x 600 - a vertical rectangle (it is often called a "wide skyscraper");
- 120 x 600 - "skyscraper";
- 468 x 60 - a long banner (included in the list of the most popular options for advertising products);
- 250 x 250 - the average square (very informative and fairly compact format).
Banners from this list are chosen most often and there are several explanations for this. Firstly, the size of the formats is large enough to attract website visitors. Secondly, the cost of such an advertising campaign almost always pays off (taking into account the correct design).
It is also important that webmasters work with medium format banners more willingly.
Small banner sizes
Among small banners, the following formats are considered the most popular.
- 100 x 100 and 125 x 125 - such compact squares can be found on the Internet quite often. This is due to the affordable price of accommodation. A significant minus is that such formats are not suitable for all types of advertising, in addition, they are uninformative.
- 120 x 60 - a horizontal rectangle of this size is also classified as a small banner. Choose it quite rarely.
- 80 x 31. Due to their compactness, such formats are often called “buttons”. The advantages of this choice are cheapness, but it’s extremely difficult to fit useful content into such a banner size. The result is low information content and little attention from visitors.
So, there are a lot of standard banner sizes. Among them there are both large and very small. Each advertiser and webmaster will be able to choose the best option without any problems.