The culture of brand clothing appeared relatively recently. In the second half of the last century, people like Mason Margela and Yves Saint Laurent began to produce things under their own names, and now they have a multi-billion dollar business, and their clothes are the standard of style around the world. These people were one of the founders of the modern fashion industry, but the world does not stand still, new names appear that want to express themselves as loudly as possible.
A new name in culture
In order to understand what the Supreme really is and why it is so popular, you need to remember that one of the main signs of youth culture is protest, the denial of established values and following one’s own idea. So it was, for example, in the days of postmodern artists or futurist poets. These people did not recognize the art of their time, they created their creations and did it so loudly and defiantly that they simply could not help attracting attention. In the same way, in the fashion industry, the most popular youth brand to date is positioning itself - Supreme.
So what is Supreme? This is a clothing brand that refers to streetwire brands, that is, street clothing (street - street, wear - clothing). This means that he does not produce clothes for fashion shows, does not hire top models and is not suitable for social events. The ideological basis of the brand is protest, so Supreme clothes sometimes seem ridiculous, funny, inappropriate. Nevertheless, it is in incredible demand, because each batch is being sold out in a few seconds. Where you can buy Supreme clothes will be discussed later. Now that it has become clear what Supreme is, it’s worth a little talk about how the brand has achieved such popularity and relevance.
How it all started
In fact, the history of the brand very easily explains its popularity. Today, everyone understands that if a manufacturer wants to gain an audience, he needs to conclude a contract with a famous person who many people are trying to imitate. When a musician, actor or athlete begins to regularly appear in public in clothes from a particular brand, he does not do it for free. A brand pays a person for advertising, and his audience, imitating his idol, creates a demand for goods.
A similar story happened in New York in 1994. However, then there could be no question of any advertising for money; this mechanism worked automatically. Supreme was a brand that is available only to a limited circle of young and promising people. Initially, it was skateboarding clothing. It was produced in strictly limited batches, but practically all the best youth representatives of that time wore it. Skateboarders, artists, musicians, designers and other people who created their own culture and brought something new to it, fell in love with this brand for its challenging design of things and a striking logo that immediately catches your eye.
People understood what Supreme is for clothes, and thus, the demand for the brand began to grow exponentially, and today it is a multi-million dollar business, which, despite its great popularity and relevance, remains faithful to its ideology.
Where to buy Supreme clothes?
There are 3 ways to buy clothes from this brand.
The first and easiest is in the flagship store, if there is one in your city. But most likely this is not so, because all over the world there are only a dozen stores located in large megacities. The Supreme brand of clothes is not a mass producer, they still release collections in limited batches, therefore, even when they come to the store, finding the item they like will not be easy, as they are quickly sold out.
The second method is the most difficult - order on the official website. The difficulty lies in the fact that here clothes are bought not just quickly, but with lightning speed, within 15-20 seconds after the release of a new batch. The rest of the time there is simply no assortment on the site.
A new batch of clothes appears on the site every Thursday at 14:00 Moscow time. The day before that, the collection announcement is laid out there, therefore, in theory, if you select a product in advance in advance and have time to place an order from 14:00 to 14:01, you can get the right thing. However, in practice, few people succeed.
The third way is to buy clothes from resellers. You should not be afraid of deception here, many people really earn by buying Supreme things on the official website or in flagship stores and reselling them more expensive. Turning to the reseller, a person can really get the original thing, without cheating and fraud. However, prices in such a market are ten times higher than on the official website, as dealers know how difficult it is to get such clothes.
Finally
Supreme became a good example of the fact that high-quality clothing, which has a unique and stylish design, can become popular all over the world even without the use of advertising. Their clothes are completely worth the money, although many people still do not understand what Supreme is, and for them the system of work of the New York brand seems strange.