All entrepreneurs from their own experience can confirm that advertising is an indispensable part of the business. Nowadays, there are many ways to disseminate information massively. But leaflets are the most effective means of advertising. What it is is described in this article.
What are leaflets
This is a type of printed product. Leaflets are an A4 leaflet that is folded several times. They are printed on both sides.
The main methods of folding such leaflets - in half, delta-shaped or accordion. The printed product 10 x 20 cm contains a sufficient amount of information and does not take up much space due to bending. So, the finished leaflet is placed in an Euroformat envelope.
All such information leaflets should contain three components: a visual series, basic information about the company or product / service, and contact information.
The main attribute of a leaflet is the absence of fastening elements: brackets, glue, springs, etc. Due to this feature, most customers of printing products prefer leaflets. What is it, many already know. So, leaflets are usually used for the manufacture of promotional products, presentation leaflets, guides, brochures.
Leaflet popularity
Leaflet is considered the most popular type of advertising printing and is designed for a mass audience. It is compact and informative. Also leaflet is one of the most profitable ways of advertising. Beautiful design often bring greater efficiency when using such a flyer.
Employees of printing companies claim that over the past 5 years, the demand for leaflets has grown rapidly. What does it mean? Experts attribute this fact to the increased need for enterprises to advertise their services or products. Also increased the volume of orders. If you used to buy several hundred copies of leaflets, now such leaflets are printed in tens and even hundreds of thousands for one client. And large companies sometimes even order millions of copies. Basically, such volumes are needed by banks and insurance companies.
Ways to execute a leaflet
The possibilities of modern printing technology are great. The client has the opportunity to order any leaflet, his design in this case can be either quite ordinary or very memorable. Thus, a leaflet can be printed on one or both sides, be black and white or multicolor. In addition, the customer can choose paper of different thicknesses, white or with a colored background, smooth or textured. For an additional amount, printing companies cut or emboss. But since leaflets are considered products of mass distribution, investing a lot of money in their production is still impractical.
Types of Leaflets
The most common classification of leaflets is by folding method. But many printing companies often divide leaflets into two categories: image and mass. Image flyers are used to advertise large organizations. They are a kind of face of the company. Therefore, customers of such leaflets, as a rule, place high demands on products. High-quality designer paper, various finishing methods, expensive type of printing, selective varnishing - you can recognize image leaflets by these parameters. What is it, therefore, many people know from various specialized exhibitions, presentations and private business seminars. Such leaflets are very expensive, but the result is always justified.
Mass leaflets are mainly used to inform a large number of people about the holding of promotions, sweepstakes, or simply to advertise a service or product. Such leaflets look very simple and are made from the cheapest materials. When ordering mass leaflets, the client is guided by the cost of one copy. The larger the print run, the cheaper the print.
Leaflet making
The printing house uses two printing methods to create leaflets.
- Digital. For the production of leaflets in this way, laser printers are used , with which it is possible to obtain a more saturated color than with offset. The main advantage of this method is the ability to make changes to a given template. Digital printing is beneficial only for small print runs. Also, a digital printer allows you to print on different types of paper, including metallized, with design elements. During printing, each sheet passes separately through the oven, thanks to which the ink dries almost immediately. Thus, leaflets can be further processed immediately.
- Offset printing is the most profitable way. With large volumes of printing, the cost of one leaflet is small. Among the shortcomings can be identified poor saturation of colors. Also, when offset, it is very difficult to track color reproduction. A test is very expensive. Therefore, the customer may result in a slightly different leaflet, the template of which was initially more colorful.
How much does leaflet cost
The price of printing leaflets for all printing companies is different. Its cost is affected by the type of paper, the additional processing of leaflets, and the printing method. The latter factor plays the greatest role. So, printing 300 pieces of leaflets from the finished layout on paper with a density of 160 g / m² costs an average of 6900 rubles. The larger the circulation, the lower the cost of the order.
Offset printing of leaflets on both sides costs 6500 rubles per 1000 pieces. As you can see, offset is much cheaper. And if you order even more leaflets, the price will be significantly lower.