Every year, the fair sex learns about the emergence of new beauty manufacturers, but there are only a few brands that the entire industry rests on.
Perfumes and cosmetics Estee Lauder has long been associated with excellent quality and innovation. Many girls and women dream to see the treasured bottles of dark blue in their cosmetic bag.
Story
Almost 70 years after the founding of the company, we can safely say that Josephine Esther Mentzer was an incredibly talented person. Today, she would certainly be called the best top manager or “woman of the year”, but all this is not the result of luck, but of hard work and extraordinary views on doing business.
Esther independently presented the first products in beauty salons and hotels. She showed and talked about creams, did makeup and just talked with clients. Then at the family council a decision was made about the serious development of the business. Joseph Lauder supported his spouse and went in for finance, and Esther led marketing.
First steps
In 1948, Estee Lauder beauty products appeared on the window of the Saks Fifth Avenue New York store, two years later Neiman Marcus submitted. In 1960, residents and guests of the British capital were able to purchase the famous scents and skin care products at Harrods department store.
When the brand was well-known in America, Esther realized that it was time to go overseas. The story of a trip to Europe has long become a legend. The businesswoman suspected that success needed to attract attention. Mrs. Lauder appeared in the famous Lafayette Gallery and smashed a bottle of perfume right in the perfume department of the department store. The spread of aroma interested not only customers, but after a few days the name of a brave woman was known throughout the Old World.
Secret of success
Today, perfumes and cosmetics Estee Lauder is represented in more than 130 countries. From the very beginning, Esther Mentzer made high demands on product quality, but that was not enough. The enterprising young lady was well aware that girls and women needed to get acquainted with the samples first. Then the businesswoman came up with a brilliant idea - to give out free samples.
Esther also paid great attention to communicating with her clients. All sales consultants took a special training course, which she personally conducted.
Competent promotion
Over the years, Esther Lauder turned into a secular person, attended numerous receptions, balls and charity events, met celebrities and handed out free samplers to them - you must agree, a good idea for promotion. By the way, the Estee Lauder brand was the first to use famous people as the faces of advertising campaigns. At different times, cosmetics were presented by Willow Bay, Karen Graham, Paulina Porizhkova, Carolyn Murphy, Elizabeth Hurley, Hilary Rod and Gwyneth Paltrow.
As you can see, the businesswoman has provided everything to the smallest detail. Even the legendary blue “Lauder Blue” was not chosen by chance. According to Esther, it was this shade that most harmoniously harmonized with the interior of the bedrooms and bathrooms, in which women “created beauty” in the morning.
Much has changed since then, but extremely positive reviews are heard about product quality and elegant design.
Estee Lauder - Estee
Estee Lauder initially introduced skin care cosmetics, then the decorative line and perfumes developed. Some creations of the brand still do not lose their relevance.
The fair sex with special tenderness and enthusiasm recall the legendary fragrance of 1968, their reviews sound incredibly eloquent. Estee Lauder Estee is a multifaceted composition that evokes either crazy love or outright disgust. Probably, it all depends on how the aroma is revealed on your body.
The basic notes are oak moss and styrax, then lily of the valley, cloves, jasmine, iris and rose come into play. The retro combination of peach, tuberose, aldehydes, coriander and raspberries completes the retro combination.
Estee is a floral fragrance. According to the idea of perfumers, it is intended for the autumn-winter period. It has a long train and resistance.
Reviews
Estee Lauder Estee of the fair sex is called a masterpiece of perfumery. The fragrance has already been discontinued, and the brand has introduced a new version, but many women continue to keep cherished bottles in their homes, in which history is still splashing.
According to customers, the original fragrance is more suitable for respectable ladies than 20-year-old girls. Aristocratic, dear and respectable - these are the words that characterize the legendary creation.
Particularly noteworthy is the persistence, which reviews say. Estee Lauder Estee will easily accompany you all day, and the fragrance will remain on clothing for at least a week. This is a perfume with a capital letter, which Esther Lauder herself was worthy.
Skin care
As we recall, the beauty empire began with a full line of skin care products. Modern collections of funds impress with their diversity. First of all, cosmetics is focused on different skin needs:
- effective protection;
- intensive hydration;
- fight against wrinkles;
- alignment of skin tone;
- lifting and strengthening.
Toning and cleansing products, serums, gels, masks - choosing a suitable range of products for any skin type is quite simple.
Of particular interest is the innovative Estee Lauder EE cream. Like BB and CC creams that are already familiar to many, this product should fulfill three main tasks: moisturize, even out tone and protect from the sun. The manufacturer advises applying EE cream to the restoring serum.
Judging by the reviews of the fair sex, the novelty did not cause much enthusiasm. This tool is suitable for girls with good skin, because it will not be able to mask serious flaws, and the moisturizing effect (especially in winter) leaves much to be desired.
For lips
Lipstick Estee Lauder has been very popular lately. Red lips are a classic for all time, and in the summer, the fair sex increasingly prefer nude makeup. Both those and other shades you will find in the rich palette of the famous brand.
The Estee Lauder Pure Color collection includes the following series:
- Envy Lip Enhancer.
- Liquid Envy Lip Potion.
- Lipstick Envy.
- Lipstick Envy Shine (also has a mini version).
- Vivid Shine Lipstick.
- Long lasting lipstick. ”
- Lipstick-shine Crystal.
- Lip Conditioner Baume hydro-protecteur lip balm .
Talk about all the beauty products for lips Este Lauder is simply impossible. Our choice fell on the spring novelty 2015 - Pure Color Envy Shine. According to information on the official website of the manufacturer, this lipstick moisturizes, models and gives shine.
The first thing customers notice is a luxurious case in a blue and gold design. When applied, creamy properties are felt, the lipstick is applied quite densely and easily overlaps the natural color of the lips, and innovative pigments add a gloss effect.
Reviews of girls and women note good resistance - from 3 to 5 hours. Envy Shine is erased quite delicately without leaving ugly marks. In addition, a special complex with particles of hyaluronic acid does not allow the sensation of dryness on the lips.
Drawing lesson
Some women do not imagine a finished make-up without a lip liner. To create a precise contour, make-up artists Este Lauder offer a durable Double Wear pencil.
A special creamy formula is responsible for the protection, thanks to which the lipstick does not spread and is not smeared. According to information from the manufacturer, the contour is held on the lips for up to 12 hours. Pretty impressive promise, but what do shoppers think?
According to girls and women, Double Wear is 100% up to the task. However, its durability is enough for about half of the declared time, then you have to correct makeup. The texture is pleasant, with moderate application does not dry the skin.
For eyes
We continue to talk about collections of decorative cosmetics, and the next in line are Estee Lauder mascaras:
- Volume and length - Sumptuous Infinite.
- Extreme Volume - Sumptuous Extreme.
- Waterproof effect and bending - Sumptuous Waterproof.
- Bending and volume are Sumptuous.
- Length - Double Wear.
Ambiguous representatives of the fair sex have developed about the new Sumptuous Infinite. The manufacturer promises us a “dramatic” volume and incredible length, as well as up to 10 hours of durability and the absence of lumps during application. Mascara is available in two colors: black and brown.
When buying a Sumptuous Infinite, you should know about an unusual comb brush with two types of cloves - short bristles add volume, and long bristles comb and stretch eyelashes. To apply makeup with a comb, skill is necessary - for this reason, many girls do not like this product. Ten-hour durability is also in doubt - reviews speak of imprinting mascara on the lower and upper eyelids.
In fact, the behavior of the mascara in the eyes is purely individual. Our cilia can grow even in different directions, so it is incorrect to compare the effect after application of two women. Estee Lauder mascara, the price of which is 2,000 rubles, will look perfect on some eyes, and on others it will not be any better than funds from the mass market. Well, if there is an opportunity to buy a mini version, but select the perfect mascara, unfortunately, it is necessary by trial and error.
Eyeshadow
Continuing the theme of eye makeup, we will introduce you to a collection of eyeshadow. On the official website of the brand are presented:
- Pure Color Envy Defining Eye Shadow.
- Pure Color Envy - five-color shadows.
- Pure Color Gelee for wet and dry application.
- Shades of Pure Color.
- Pure Color Eyeshadow Duo - double shadows.
Eyeshadow Duo double pallets were created by Tom Peshaw. One shade should emphasize the form, the other - focus attention. You can use them together or separately, as well as mix and create any make-up - from light daytime to rich and bright.
The unique True vision technology gives a luxurious flicker, the shadows do not roll or crumble.
It is worth noting that Estee Lauder is keeping its promises. According to the fair sex, when applying the shadow, they show themselves just fine. Well typed on the brush and even without a base hold for a long time. Velvet texture, convenient format and ease of application. The packaging deserves special attention - a charming case with a brush and a mirror. The latter, of course, is not suitable for the ritual of applying makeup, but during the day it is quite possible to use it. For some customers, the shadows withstood even a drop from a height and did not break.
Foundation
Perfect skin is a dream of all time, but even with proper nutrition and drinking regimen, pigment spots and small pimples associated with hormonal processes can appear on the face. Here you can not do without masking, and with all the variety of choices, the confidence of girls and women has won the Estee Lauder foundation - Double Wear Stay-in-Place Makeup.
From the manufacturer:
- resistance up to 15 hours;
- the coating is semi-matt;
- does not provoke the appearance of acne;
- does not spread and does not change color;
- does not stain clothes;
- without perfumes.
According to customers, the consistency of Double Wear is quite familiar for foundation creams. It is applied evenly and evens out the skin texture. Persistence is beyond praise; even in hot weather, makeup does not stain and does not “float away”.
As for the shortcomings, there is a lack of a dispenser in the bottle, as well as minor difficulties with removing makeup. A regular gel for washing is unlikely to cope with Double Wear - here you need hydrophilic oil or micellar water. Suitable for oily and mixed skin.
Little sun
Many fans of the tanning bed continue to amaze others with their unnatural skin color. Meanwhile, a light tint of the tan always gives freshness and radiance to the face - for this purpose, the Estee Lauder bronzing compact powder is the best suited.
The fat-free and silky structure of Bronze Goddess gives a light golden hue to your skin. This is your personalized sun packaged in a luxurious tortoise case.
Buyers note the weightless texture and delicate radiance that remains after application. Paired with powder comes a convenient brush and mirror.