If you want to attract a large number of potential customers in a short time, then booklet products will become simply an indispensable assistant! How to make an advertising booklet interesting and readable, how to interest people in the offered services or goods? There are simple but very effective rules that designers around the world use.
An advertising booklet is a bright multi-colored sheet of paper, often folded in the form of a rectangle or square. An interesting feature is that it is made without the use of fastening elements - paper clips, firmware, glue.
Now we’ll look at a few steps necessary to ensure that the advertising booklet is really high-quality, interesting and readable.
Step One:
Defining the Purpose of the BookletInformation leaflets describe any products or programs.
The sellers offer to purchase any product, and not necessarily in direct form - for example, it may be an offer to go to the advertising site in order to obtain additional information.
Image-forming form an opinion about a company with the aim of using these services in the future.
Step Two: Making an Advertising Booklet Interesting and Beautiful
Content
In order for the booklet not to go to the basket, but to remain in use by the consumer, you need to write something in it that will be really interesting to read. For example, tips, non-standard use of products, little-known facts.
Booklet design
Visual information is perceived much better by a person than text. Therefore, no matter how interesting your advertising booklet may be, you must definitely add a couple of illustrations that complement the text. Then its readability and attractiveness will increase significantly.
Headline
A person on average determines the degree of interest in a text in five seconds. Half of this time is spent reading the heading, half - to view the images. Therefore, the title of the booklet should, if not defeat the person on the spot, at least interest him to such an extent that he continues reading.
Building Proposals
It is very important that the target audience is as wide as possible - so that even a sixty-year-old pensioner, picking up a booklet, will understand what it is all about. In other words, everything should be painted very simply and with minimal use of technical vocabulary or complex turns.
Contact Information
And now, the moment of truth has come. A person has read your booklet and is imbued with the content to such an extent that he decided to purchase your product. Now you need to provide him with the same simple information on how to get to your office / store. There is also no need to be wise - provide a person with a simple plan of action: call, come, come, ask, read.
Step Three: Distribute the booklet
Now decide on the place of distribution of booklets. Are there enough people there who are potentially interested in purchasing your goods or services? Obviously, to offer services, for example, a notary public, would be appropriate somewhere closer to the city center, but not in the market.
So, a good brochure should be interesting, colorful, readable, understandable, relevant. In the absence of at least one of these criteria, the owner of the booklet will most likely throw it in the trash bin without having read it.