The phrases “excellent image”, “make image” and “maintain image” are already quite stable in our native language. Have you ever thought about what they really mean?
The etiquette and image of a business person is precisely the main topic of the article.
1. Image of the personality: concept and functions
Those who speak English can immediately answer that the monotonous word “image” has two versions of translation into Russian: 1. “image”; 2. "idol."
According to modern linguists, the first meaning was artificially created by representatives of the media. The second, as it seems to me, especially accurately reflects the whole essence, because the desire to have a high status sometimes very much resembles idolatry.
The functions of the modern image can be divided into two main types: integral and technocratic, each of which has its own subspecies and performs certain roles.
Holistic Functions:
- Personally elevating. It manifests itself in the event that a halo of attractiveness is created around an individual personality, as a result of which this subject becomes more in demand and gets more freedom and the right to show its best qualities.
- Creating comfortable interpersonal relationships. As a rule, charm is able to bring into the communication its share of goodwill and sympathy, which means that it is automatically displayed on the moral measure of tact and tolerance.
- The image of a business person also implies the presence of a psychotherapeutic function. Its essence lies in the fact that a person, realizing his individual outstandingness, becomes more sociable and gains more self-confidence.
Technological functions:
- Interpersonal adaptation. The ability to quickly become part of the necessary social environment and, drawing attention to one's own person, as soon as possible establish friendships or friendships.
- The manifestation of both business and personal qualities. A favorable image shows a person in a more favorable light. It is these features that cause sympathy and good disposition.
- The so-called dimming of the negative. You can distract from the shortcomings through hairstyles, makeup, accessories, clothing design.
- Overcoming age limits. Anyone who successfully and consciously chooses a model of behavior can feel quite comfortable among people of different ages, social positions and professional statuses.
2. What is the difference between image and business reputation
I propose to dot all the "i". Under the image, as a rule, they understand the image of a certain person, and he is created exclusively by artificial means.
But business reputation, in turn, is a process that can take several years to form. It reflects the real state of affairs of a businessman or lady, which is confirmed by the achievement of financial or social success.
I would say that the image is a kind of fiction, which is used in business circles with great success in order to present the personality as beneficial as possible.
Undoubtedly, there are situations when the positive image of a business person and his business reputation at some point become equivalent and in fact describe the real state of things. However, even in this case, the image can only be considered as an artificially prepared business tool.
3. How to create the image of a business person
Those who are determined to succeed in the business must adhere to the following principles:
- Always shake hands with your opponent.
- Be able to write resumes, cover letters and all the numerous business documents correctly.
- Fluent in at least one foreign language.
- Be able to dictate the correct email address or Skype.
- Tidy your hands and regularly do manicures.
- Be warned about being late.
- Ideal to choose a business suit.
- Keep a diary.
- Communicate with computers at the advanced user level.
- Remember memorable dates in the life of colleagues.
- Train the ability to disconnect from what is happening and quickly focus on what is needed
- Set specific goals.
I wish you success!