The name “Charm” was well known to all the girls and women in the Soviet Union. In the 70s, the cosmetics manufacturer offered a unique product to the fair sex - hair spray.
It is interesting that the Russian brand managed not only to withstand competition, but also to expand the range over time. Shampoo “Charm” customer reviews are rated quite highly, however, like the updated brand “Charm Professional” itself.
Advanced Engineering and Marketing
Today, “Charm” is developing in several directions at once: care, coloring and styling. Professionals from Russia and Europe participate in the development of new products, taking into account the current trends in the beauty industry and advanced developments in the field of caring components and polymers.
“Charm Professional” is recommended for use at home and in beauty salons, and many stylists rediscover the various products of the brand. In assortment - more than ten various collections which perfectly are combined with each other.
Along with hair cosmetics “Pure line” and Natura Siberica, the shampoo “Charm Professional” is gaining popularity. Reviews with photos presented in our review demonstrate high quality products.
Keratin Therapy
Every self-respecting hair cosmetics manufacturer must present keratin products. This natural protein is central to the structure of the hair. Untidy, brittle and dry curls indicate a lack of an important element, and the shampoo “Lovely Professional Keratinotherapy” will help to get it. Reviews note a comprehensive care that provides shampoo in combination with balm and mask.
The main components in the Keratin Therapy series are jojoba oil and liquid keratin. The manufacturer guarantees the absence of parabens, dyes and SLS, which, of course, will interest girls who pay attention to the composition.
Smooth and obedient hair, intense shine and a healthy appearance - this is exactly what customers want when choosing “Lovely” shampoo.
Reviews
“Keratinotherapy” is an excellent series for the restoration of curls damaged by hot styling, lack of vitamins or weather conditions.
Reviews note the unusual shape of the bottle and the presence of a dispenser, with which you can get the required amount of funds. Shampoo perfectly cleanses the scalp even after applying oil masks.
Of course, the reviews “Beauty Keratin Therapy Professional” shampoo cannot be compared with the keratin straightening procedure. However, after application, the hair is smoothed over the entire length, shiny and does not get tangled during combing.
“Elasticity and Shine”
Owners of dry hair are well aware of how difficult it is to achieve a natural shine. Most often, the situation is complicated by constant styling with hot tongs and perm - curl loses elasticity, becomes dull and porous.
Specialists of the company from the Stavropol Territory have developed a unique shampoo “Charm Professional”. Reviews “Elasticity and Shine” is considered the main SOS tool.
In addition to the gardenia and aloe vera flower extract, the shampoo contains coconut and castor oils, as well as oat milk. In general, the composition is not bad, but it is difficult to call it completely natural.
Shampoo “Elasticity and Shine”, according to customer reviews, works well even without a balm. In addition to the expected shine, the curls receive an additional volume without weighting, the hair remains fresh for a long time. Sometimes girls have difficulty combing.
“Volume and nutrition”
Laying a round comb, large curlers and “root” irons - for the sake of a voluminous hairstyle, the fair sex is ready to try any methods. Good result shows shampoo “Charm”.
Customer reviews suggest paying attention to the “Volume and Nutrition” series. The unique formula contains natural extracts of grapes, bamboo, cactus, chamomile and almond flowers. Reducing fragility, intensive recovery, health and splendor of curls, according to the promises of the manufacturer, is able to give shampoo “Charm”.
Reviews
The volume and strengthening of hair only at the expense of cosmetics is rather difficult to obtain. By nature, thin hair cannot be corrected with shampoo, but it is still possible to improve the situation.
In the series “Volume and Nutrition” shampoo and balm are produced, which improve the structure and help keep the shape of curls longer. Despite the absence of sulfates, the shampoo foam beautifully and has a pleasant floral aroma.
Shampoo “Charm Professional” reviews recommend for oily hair at the roots and dry at the ends. After application, the curls really gain additional volume and shine, loss is noticeably reduced.
“Intensive nutrition”
The environmental situation and temperature changes have a negative effect on the condition of the hair. The Intensive Nutrition series is enriched with macadamia and argan oils for gentle care and hydration.
Shampoo “Charm Professional” reviews recommend using dyed hair due to special substances that prevent pigment loss. UV filter protects curls from environmental factors.
According to customers, the shampoo rinses the hair very delicately, and the moisturizing and softening components do not allow them to get tangled. After drying, the curls become silky and soft.
Unfortunately, the beneficial properties of the shampoo do not accumulate, so after some time, the hair care product has to be changed.
To summarize
The official website presents the entire range of the brand "Prelest". Here you can also get professional advice, information about stores or take a short test to find the right cosmetics.
Buyers were interested in a familiar brand with an updated design. Every girl who at least once in her life used the famous varnish did not miss the opportunity to purchase “Charm” shampoo.
Reviews of funds from different collections allow us to draw certain conclusions about the quality and fulfillment of promises by the manufacturer.
Advantages:
- Price. Brand products sometimes take part in various promotions. The cost of shampoo is in the range of 170-200 rubles.
- Consumption. 600 ml of professional detergent are hidden in a huge bottle. Not too liquid texture provides economical consumption.
- The aroma. Almost all the means “Charm” have a pleasant unobtrusive aroma, which rarely remains on the hair.
Talk about the flaws
Due to individual characteristics, it is almost impossible to find the perfect face cream or shampoo. Representatives of the fair sex have to conduct experiments on their own appearance in order to choose the right makeup. About hair products “Charm” there are many good and bad reviews, and we offer to get acquainted with the comments of customers.
A small sticker on the front indicates the absence of parabens and SLS - is this true? If you choose “Lovely” shampoo, reviews are advised to pay attention to the following disadvantages:
- Structure. If you study in detail a huge list of components, then really, the “same” sodium sulfate laureate you will not find. But in second place in the composition indicated ammonium lauryl sulfate. This substance also belongs to cheap detergents. Natural shampoo can not be called.
- Useful components. Each “Charms” series has its own “wealth” - argan oil, plant extracts, keratin, aloe vera and others. The problem is that all useful substances are declared almost at the end of the composition. Unfortunately, this indicates their small concentration, so you should not rely on the strength of nature.
- Appearance. Already in the store, an unusual bottle shape and dispenser catches your eye. However, innovations during use turn out to be completely superfluous - the shampoo bottle loses stability, and the girls themselves lose patience, because only after 8-10 clicks the necessary amount of funds is given out.