Every modern company has its own logo. This symbol is an important element in identifying the product, services and the business itself. An average US resident sees an average of 16 thousand advertising messages every day. Therefore, brands seek to highlight their products from the total mass.
Functions
A good logo helps the advertising company and makes the brand more recognizable. Its main functions are to attract attention to the product and be remembered for a long time by the client. The logo should convey the history of the brand and evoke positive emotions in the client. A bad company logo can seriously harm a business. A logo is the face of a brand. Without it, the company will not be able to adequately compete in the market. Also, the logo is a kind of brand signature, protection against fakes, a guarantee of product quality.
Logo work
To work on the logo, artists and designers are often involved. After all, people are easier to perceive images than text. But anyone with artistic skills can design a company logo. This will save a lot of money. The Nike logo was created by student Caroline Davidson for just $ 30. This is one of the most memorable brand names in the world. It is a wing of the statue of the ancient Greek goddess of Victory.
The first drafts are best done in pencil on paper. After all, first you need to sort out the maximum number of sketches and choose the best of them. The logo should look good in black and white. Colors for the symbol are selected at the very end of the work. After choosing a successful sketch, you can proceed to work on the computer. In this case, the remaining outline is better to keep. Most likely, they will come in handy in the future.
Dimensions
It is very important to choose the optimal logo size. The symbol must not completely cover the goods. A logo of the same size is applied to each unit of production. To create a quality symbol, you need to know the standard logo size for social networks and other print resources. Emblems of a smaller or larger size when uploading to the site look much worse than the original. They can stretch or crop in the most unfortunate place. It is important that the logo looks beautiful in any size.
Fonts
To create a logo you need to select a graphics program and fonts. The main quality of a font is its readability. For long words, it is best to use simple variations. If the words are short and easily recognizable, you can create an unusual, unique font. Do not use more than two types. The name of the company, written in the original font, is itself a logo. You can also use the brand’s advertising slogan for the logo.
The image and motto of the company should be combined with each other. Moreover, they should work as separate advertising messages. It must be remembered that the logo has been used by the company for years. His style and font should not become obsolete over time. Only minor changes are allowed. The Coca-Cola brand has remained unchanged over the past 130 years.
The logo should be simple and recognizable. So even a motorist flying at high speed will be able to distinguish it on a billboard. For the Apple brand symbol, only the brand name image is used . The main rule when creating the company logo: "Cut off all unnecessary." Compressing an image to a small size helps identify unnecessary items. They simply will not be visible in a reduced format.
What size logo should be
A good logo is easily recognizable even in a tiny format - 16 by 16 pixels. A bit of space should be left around the image. Such a logo looks more holistic and is perceived easier.
What size logo to choose? 1024 x 512 px - the universal logo size for websites. This image looks correct on most resources. You can also use special services to create the logo of the desired size. The usual size for the site is 250 x 100 px.
Favicon - an icon that contains the logo or the first letter of the company name. Favicon dimensions: 16 px x 16 px - 32 px x 32 px - 48 px x 48 px. For printing a logo, it is best to use vector formats. Such an image is easily edited and does not lose its quality when scaling. A good logo should look good on a postage stamp and on a huge billboard.
For raster images, you must use a size of 500 px. If the image is designed for large screens, you must carefully use light fonts and thin lines. You can change the logo size in several ways: using a graphics program or an online service, order a service from a professional. In order to check the logo, you need to show it to as many people as possible. You can ask them to describe the character in detail after a while. If most of the respondents coped with the task, the logo turned out to be really successful.