A plastic bag is a familiar thing in the eyes of every person. It is not striking, but it is always in sight. Advertising on such media can be a great opportunity to promote your products. Use some tips to make it effective.
1. Use only high pressure bags (LDPE)
Yes, they have less strength than low-pressure bags, but they look much more presentable. To keep the media longer and not stretch out, use thicker polyethylene. It's a bit more expensive, but people spend longer with your ad. If you want to save money, order medium pressure packages (PSD). They are a little cheaper, but more durable. They look cheaper. Low pressure bags can be used to carry heavy loads. Contact only those companies that have established a full cycle, they can guarantee this . Firms that purchase polyethylene from a third-party company will not be able to provide you with a full range of capabilities.
2. Refuse aggressive advertising
Remember, the buyer will not go with flashy advertising. Most likely, he will put such a product in his bag. People are willing to use media advertising with well-known brands. Therefore, if your company is new, it is better to put your logo on the wall of the package, without any inscriptions. So it will look like a regular drawing and people will use the package as long as it has a beautiful appearance. Of course, in this case, you will need another way to tell the buyer about yourself. For example, newspaper ads. The association with the picture will pop up instantly and the reader will pay attention to such an advertisement. The longer you use this method, the more effective advertising.
3. Humor and creativity to help you
Try to somehow beat the hole for the hands and drawing. The buyer will like it, he will more often use the package with your logo. The network has many options for the original playing pens and drawing. Think, consult with the designer.
4. Use green bags
The advertiser is primarily interested in this. Advertisements that wallow in garbage or on the ground produce the opposite effect. Therefore, use environmentally friendly materials. Those that decompose quickly if placed in the sun or dipped in water.
5. Stretch the time for the advertisement to linger in consciousness.
Remember that in the mind of the buyer, the brand will not become memorable immediately, so the longer people go with your packages, the better. Offer your ads for free in different parts of the city. But just like that, distributing it on the street is not necessary. Offer it to stores with relevant topics.