Maybelin is a popular brand of decorative cosmetics, which is very popular not only in the USA, but also far beyond its borders. Each new mascara of this company becomes a real hit. Some of them are rapidly ahead of competitors and occupy leadership positions in sales of the year. Another nice novelty was mascara from Maybeline. Mascara "Push-up Drama" won the hearts of many girls due to the incredible effect of false eyelashes. Get to know the cosmetic product closer.
A bit of history
The Maybeline brand began its existence in 1913. Pharmacist T. L. Williams, at the request of his sister Meybel, created mascara using coal dust and petroleum jelly. Many people liked the effect of the obtained product, and already in 1915 the Maybelin cosmetics company was created. The name was the result of combining the name Maybel and the word "petroleum jelly." Shortly after the opening, the manufacturer began to produce shadows, pencils, mascaras.
Currently, it is one of the most famous cosmetic companies, supplying its products almost all over the world. In 1996, the brand was taken over by L'Oreal and moved to New York. After that, the cosmetics is renamed to “Maybelin New York” and creates a series of new types of mascara, nail polishes, as well as the tint “Express 3-in-1”. Mascara "Maybeline Volume" (Volume Express) is still the favorite of customers.
What did the novelty bring with it?
The new mascara from Maybeline did not go unnoticed: fans faithfully hastened to purchase in order to quickly test its effect on themselves. And the manufacturer was very intrigued: false eyelashes in just a few strokes of the brush. How can one not be interested in this?
Maybelline Push Up Drama promises mega-volume and scope. Curled, long and lush eyelashes are the dignity of any girl. Advertising echoes: treasured beauty at an affordable price. The new formula is specially designed to increase the length and volume of eyelashes. After applying makeup, they will look as if they were built up.
Packaging
Productions of the Maybelin company, the Push-up Drama mascara is packed in an elegant and very unusual tube. This is a case with a mirror surface, which the brand has not yet released. Design colors - red and raspberry. The cap is made in red and the lower part is crimson. In shape, the tube has a medium convex part and ends identical in size. There is a feeling that on one narrow case over put on a metal bandage. It is made in black. In this part, the name of the carcass is written in pink : Maybelline Push Up Drama.
The brush to match the design is made in raspberry color. The tube inside has a dispenser that regulates the process of extracting the carcass from the tank, not allowing surplus funds to accumulate on the brush. This, in principle, is a standard structural element of the Maybelin mascara case. The volume of the tube is 9.6 milliliters.
Push Up Brush
Of course, the main importance in giving volume and curling eyelashes is the brush. Even the most unique composition does not apply a clumsy stick with strange bristles. The new Maybelin mascara attracted a lot of attention precisely thanks to statements about a fundamentally different brush, which can reward eyelashes with a push-up effect. Prior to this, no manufacturer has boasted of such qualities.
What does the push-up effect from Maybeline mean? Mascara “Push-up Drama” is able to instantly raise eyelashes by 45 degrees, giving them an attractive bend. In this case, a brush with cup bristles becomes a direct tool. Perhaps this is the main feature of the new items.
Soft "cups" raise eyelashes from the very roots and effectively twist them, giving a seductive bend of false eyelashes. At the same time, the makeup does not stick together, does not crumble and does not drip during the day. Cilia are elongated, curved, lush and simply incredibly beautiful.
Mascara Advantages
The promise of eyelash extensions with just one stroke of the brush cannot but excite women. I would like to try out such a tempting effect on myself and find out all the pros and cons. Mascara "Maybeline Push-up Drama" received different reviews: there are many positive ones, there are neutral or negative ones. Based on them, we will try to make a basic list of the advantages of the new product:
- allows to achieve significant elongation;
- leaves no residue on the skin;
- easily washed off with makeup removers;
- does not leave black circles around the eyes after the washing procedure;
- hypoallergenic;
- suitable for use with contact lenses;
- moderately resistant to moisture (rain tolerates without difficulty).
Perhaps, a low cost can be attributed to dignity. Compared to luxury cosmetics, it will cost much less than the Maybeline Push-up Drama mascara. Its price is from 400 to 500 rubles.
Disadvantages of Push Up Drama
Probably not a single tool can be ideal, if only because it is aimed at the general public. Each girl has her own standard requirements for mascara, so what you like one may not fit the other. Mascara "Maybeline Push-up Drama" reviews and has negative. Not everyone liked it, and not all expectations were met. Among the shortcomings of new items from "Maybelin" distinguish:
- requires careful and thorough application, otherwise lumps may form;
- not suitable for too rare and short eyelashes;
- sometimes glues cilia among themselves;
- holds well for no more than 5 hours;
- the second layer goes ugly;
- some felt uncomfortable with a large brush.
It turns out that the Mabelin Push-up Drama mascara is not suitable for everyone. For beginners and owners of “poor” eyelashes, it’s better not to buy this product, but look at other positions that will help to hide flaws. It is worth noting that not everyone liked the new brush, too.
Where can I buy?
Well, opinions were divided. If you still have confidence that this mascara is exactly what you dreamed about, you should think about buying it. How much will the Maybeline Push-up Drama mascara cost? Its price is indicated above. This is a budget option. You can purchase goods at any store or boutique that offers cosmetics. Rive Gauche and Letual stores are widespread in Russia, where a wide range of all possible positions of famous brands (including Maybelin, including) is presented.
There are also small cosmetic departments or shops in which you can also find such mascara. For the most extreme case, you can use the rating online store, which will provide a large selection and different payment and delivery conditions. When buying, the main thing is to pay attention to the price: too understated will most likely speak of a fake.
How to use?
From the Maybelin company, the Push-up Drama mascara requires special patience and accuracy. You don’t even have to think about it if you have little experience or absolutely no time for makeup. Quick and sweeping strokes will inevitably lead to the formation of lumps. For proper application, refer to the following tips:
- head should be thrown back a little;
- they take out the brush carefully, trying not to grab the surplus funds;
- with smooth movements to color the eyelashes from the roots to the tips;
- start makeup from the outer corner of the eye;
- avoid repeated stains.
Movement with the brush left and right at the roots of the eyelashes will help to better color them and separate them at the base. In the future, you should carefully draw a brush to the very ends, while giving the eyelashes a bend. If you do everything gradually and slowly, the result should be amazing: neat long cilia with a dizzying volume and a bend.
Different types of carcasses from the Maybeline - one of the most famous almost all over the world. Several generations of fashionistas have grown up, the concepts of beauty have changed many times, but one thing is constant: Maybelin has been and remains a quality manufacturer of cosmetics, which everyone is delighted with. The new “Push-up Drama” mascara is another confirmation of this.