Product packaging is the first thing your potential buyer sees. With spectacular, attractive packaging, you can attract the attention of a person. But an unsuccessful design option, inconvenient packaging, in turn, are able to forever push a person away. Push to such an extent that he will not even be interested in how breathtaking goods are hiding under it. How to create not just stylish, but sold packaging? Experienced marketers and designers give us a few tips on this subject.
To begin, let's find out the key points in which the sold packaging of a product differs from hundreds of others:
- favorably allocates goods against the background of similar products;
- provides the consumer with accurate and complete information about the purchased product;
- “Screaming” about the brand, trademark and subject of sales;
- focuses on the benefits received by the buyer.
When developing packaging, it is necessary to analyze the target audience and its preferences. It is important that the packaging of goods is not only attractive, but also convenient in terms of transportation and storage of products.
What should be the quality packaging of the goods?
First of all - convenient. For this reason, large products are offered in boxes with handles, milk is poured into special moisture-proof bags, and sauces in a plastic container with a dispenser are much more in demand than in a glass one. The main criteria in this regard are the ease of use of the goods and packaging (transportation, storage, opening, etc.).
The next criterion is informativeness and honesty. It is very important that, looking at the packaging, the buyer can get all the information about the product that interests him (after all, he can open it only after he pays for the purchase).
Packaging must be safe and environmentally friendly. Moreover, safety for humans, the environment and the product itself is taken into account. Each product group has its own standards that must be considered when creating containers.
Packaging for the product should preserve its consumer properties. This is especially important when it comes to the sale of food. If you sell non-food products, fragile products, characteristics such as resistance to mechanical stress, moisture resistance and heat resistance come to the fore in this regard.
Efficiency of packaging is especially important. An ideal option when its value is 7-10% of the total value of the goods. Exceptions are allowed unless in those cases when you realize special gift sets. The price of packaging should in no case exceed the cost of production.
And finally, the design itself should be attractive. It should highlight the packaging against the backdrop of a number of analogues, like the representatives of the target audience, attract their attention, match their lifestyle. The development of product packaging should take into account its type, cost, status. And, of course, the packaging should eloquently demonstrate the corporate identity of the manufacturer!