Advertising has become an important and integral part of human society. Thanks to this source of information, you can learn about current trends, keep abreast of the latest events and just discover something really new. A person can see advertising messages not only on TV or on the Internet. Since ancient years, there is outdoor advertising, it has a variety of types.
Outdoor advertising: why and for what
Outdoor advertising itself originated several centuries ago. Even in ancient Egypt, proposals for the sale of resources or even people set forth on papyrus were considered one of the first types of outdoor advertising.
Now, having gone outside, one can see the carriers of this or that information practically everywhere: at office buildings, stops, poles and even in public. All these are different types of outdoor advertising with examples of both successful content and not so much.
This means of transmitting information helps entrepreneurs and sellers to promote their goods and services, and also contributes to the development of business "newcomers" in the sales market.
13 types of street ads
After many years, the printing industry is booming. During this time, types of outdoor advertising have changed, there have been more of them. Modern technology now allows you to create the highest quality material. Only high-level content can attract a solvent buyer.
There are 13 most common types of outdoor advertising. Photos with examples of this advertisement are presented in the article. The first eight have an average cost, but, nevertheless, they look very presentable and attractive. Small business representatives should stop at them, as they are unobtrusive and compact.
Other types of outdoor advertising structures are suitable for leading large or medium-sized businesses. They have a higher cost and impressive dimensions, suitable only for large-scale buildings.
Light boxes
They are a three-dimensional structure made of metal (most often). The front of this banner is made of material that can transmit light through itself. Inside is a lamp that illuminates it. Boxes are used to advertise establishments or shops, and light is needed so that the ad attracts attention both day and night. Most often on the streets you can find luminous letters.
Bracket panel
This outdoor advertising is a subspecies of the "light box" design. It is made on the same principle as the box, but only fastens to the walls of buildings or lampposts. It is hung over the entrance to the advertised institution or nearby. Serves potential customers a kind of pointer. It can be made with or without backlight elements. It is usually bilateral.
Pavement sign
It resembles an ironing board or the roof of a small house. On both sides of the billboard is written advertising text. The product is made of metal, wood or plastic. On the pillar you can write much more information than on the bracket or box. For example, phone number, work address, number of branches and even a mini-card. She will show you how to get to the right place. Among the text you can place advertising pictures or photographs, but you need to carefully consider the design, as the buyer will not pay attention to the "old" and bad taste.
Showcase
It is a glazed front "side" of the store, behind which you can see the most sought-after goods and how it looks on mannequins. It happens that the showcase is completely open and, in addition to some products, you can evaluate the appearance of the entire store from the inside. There is also a partially closed showcase that blocks the field of view with a special partition.
Stretching (transparency)
A long rectangular piece of matter on which advertising information is located. Mounted across the streets with cable structures. Production material: click or vinyl. You can order such a banner for a very reasonable price, and they are located, most often, above the roadway.
Pillar (pylon)
One of the most common types of outdoor advertising. It broadcasts information using video or a dynamic change of advertising posters. The front panel is glass, and a motor is located inside the structure, thanks to which the broadcast takes place. At the moment, there are 2 types of pillar:
- Static (the image does not change).
- Videopillar (instead of posters, video material is played on the screen).
Morris Cupboard
This type of outdoor advertising is also called "street furniture". This is a tall cylindrical building. Very similar to a pillar, but, unlike it, does not have an engine inside. The advertising stand is voluminous and the images located behind its glass do not change.
In France in 1868, these buildings were allowed to be installed, provided that the wipers store their cleaning equipment inside to periodically maintain cleanliness.
There is a variant of a cylindrical and three-sided curbstone.
In a modern interpretation, the cabinet has a backlight. It can be located near bus stops and on the most visited streets of the city.
Canopy (Marquise)
Something like canopies, which can often be seen in summer restaurants, where tables are on the street. The only difference between an ordinary canopy and an advertising marquise is that on the second the owners of their establishments display the logo and the name of their branch on them. A very good advertising move, since the marquises are located quite low, which allows any passerby to see the advertisement. From the vehicle, it is also well visible.
Such a canopy is intended to hide visitors and the entrance to the institution from the sun, wind and precipitation.
It is worth noting that the article will list the types of outdoor advertising banners.
Billboard
It may also be called "billboard" from the English word billboard. This type of outdoor advertising is a rectangular metal structure on which the billboard is located. It is beaten out of plywood or steel sheets. In order for the advertising content to withstand any weather conditions, the color coating for applying the image is made of their special mixtures.
These shields are located along highways and long highways. They can stand nearby, not far from each other or practically not catch the eye. It all depends on the place. They are more profitable to have on more busy roads.
The shield stands on a thick, high post, so each driver can clearly see the contents of the poster.
Prismatron
This banner got its name just for its interactive trihedral prisms. Each of the three sides has a separate image. After a certain period of time, the prisms automatically rotate, showing the browser a different advertising plot
Externally, this banner is very similar to a billboard, but it is installed, most often, on the facades of houses in more crowded places. Of course, they are on the highway.
Rooftop advertisement
The usual inscription with the name of the enterprise, which consists of huge metal letters. They are mounted on a wide frame, on the roof. May have a backlight. Large companies often order similar backlit labels to catch the name even at night.
Stele
Advertising constructions that are used by large entrepreneurs to maintain the image of the company. Often such structures are located near shopping centers or at intersections. It is a wide concrete base on which metal banners with advertising information are installed. Most often, the stele informs a potential buyer about the various services provided, for example, by a shopping center.
Note to browser
Outdoor advertising of any kind must necessarily have qualities that really will increase the demand for the services / goods being promoted and will interest the buyer, rather than push them away. Ads must be:
- noticeable;
- unobtrusive;
- capacious;
- informative;
- legible;
- concise;
- bright;
- relevant;
- profitable.
Only those with at least a third of these qualities ad justify their expectations. Street advertising, in the content of which these features are absent, makes no sense.