Market research is driven by the advent of various modernized, new products. Advertising agencies, departments and other specialized units are studying economic relations. This is to ensure that suppliers can provide a competitive price for goods and services. Conjuncture is an applied economic industry, methodologically based on the theory of reproduction.
Market characteristic and its components
Translated, this is a system for studying an established situation for a period of time. This concept is present in the language of entrepreneurs and economists, but it is used in other areas. The market is social production. More precisely, it is a direct process that is within a certain time frame, social, geographical and others, as well as under the influence of aggregate forming factors.
Market analysis
This concept includes various types of aggregate factors of reproduction, expressed in the dynamics of supply and demand, as well as prices. Conducting such studies is necessary in several aspects: short, medium and long-term. This is directly related to the fact that the behavior of market relations is very unpredictable and time-dependent, so any changes can occur instantly or after a couple of days, weeks and so on.
Market analysis takes into account indicators in general and features of the situation, namely:
- dynamics
- variability,
- inertia
- uniqueness,
- reiteration,
- contradictions
- unevenness.
These factors are very multidirectional, and each of them affects the situation in the opposite and at the same time. If one of these factors increases stability and the like, then the other, on the contrary, lowers. In view of this, a multilevel hierarchy of indicators and values is provided in the studies. In particular, the most highlighted are those that affect the objectives of the study.
Market Review
This forecast is made specifically for the markets for the near future. The main objectives of the review: reliability and correctness, which are achieved through analysis - competent and complete. In fact, the situation or situation that exists on the market is called opportunistic. As a rule, many people want to improve it, for this a standard forecast has been created, which includes several parts:
- an introduction consisting of features studied over a period of time;
- the production part with the analysis and dynamics of demand, offers and the corresponding sale of goods, services, scientific and technical devices and so on;
- consumption and demand for goods, which indicate the reasons for the changes and in accordance with this distribution;
- trade between cities, countries - global implementation. In this part of the review, attention is paid to the possibilities of developing or improving the enterprise as an exporter;
- the price component is a market factor, which is the main factor in the whole forecast. This part indicates the general dynamics of wholesale, export, as well as the ratio of supply and demand. The main indicators of other enterprises are identified, a forecast for the near future is created taking into account the development or improvement of equipment, goods or services.
The market condition at a certain point in time is a market situation in the current period. Moreover, it can be improved, changed, improved.
Features of market research
The economic situation is a market situation, including certain indicators:
- production potential;
- market capacity and structure;
- Organization
- conditions of sale;
- supply and demand.
Market conditions are studied at different levels. In fact, it has several areas: global, industry, individual goods. If you study the general economic part, then various international factors are taken into account, the ability of the production part to be realized at the proper level, without loss of profit, and the like. In the case of the industry, knowledge is needed in world practice.
But these market research are based on information, as well as analysis and data processing in a specific market at a specified time interval. Certain goods, as a rule, are not considered by large economic enterprises. There are times when the study of one product or service can bring enormous profits to the entire economy. In this case, it is studied in the same way as other areas.