In order to attract the attention of passers-by to a developing company, most owners in the immediate vicinity of organizations install compact advertising structures, which are called passing or pillar. And what is a pillar? And what are they?
What is a pillar?
Pillar translated from German means a stand or tripod. It is a mobile (portable) design of outdoor advertising. As a rule, they install a pillar on the street, always near the advertiser in order to increase the recognition of the company.
They differ in size; there are bilateral and unilateral; with chalk board; T-shaped pillars; A - shaped pillars; non-standard; metal-based chalk passing; pillars – clips, and also click systems.
Among firms and organizations using this type of advertising, the cedar is considered one of the most profitable and effective ways to attract the attention of passers-by: city residents and tourists.
In addition to the effective supply of advertising information, stenndes have a number of advantages, including mobility, low cost and ease of manufacture.
Pillar design
Dimensions may vary. So that the standard advertising size is usually found in the following ratios of 0.6 × 1.0 m, 0.6 × 1.15 m, 0.75 × 1.2 m and 0.7 × 1.7 m.
In the manufacture of such structures, self-adhesive film is used, since it adheres well to the surface and is ideal for plotter cutting and screen printing.
When unfolded, the billboard resembles a small house. For sufficient stability and the ability to withstand natural disasters, 4 fulcrum points were made at the base of the pillar. Inside organizations sometimes use something similar to the design, reminiscent of the appearance of small steles.
The advertising pillar is a remote folding structure in the form of an arch or rectangle with advertising information located on one or two surfaces where the frame is made of metal, as this material is more stable and durable in comparison with wood and plastic.
Use of constructions
Advertising on the pillars is located in the form of signs or signs, with the help of which you can find out about discounts or the location of the necessary store, read information about the company or salon of interest. Also, this type of structure is used as ordinary boards, on the surface of which there are various announcements.
In large cities around the world, pillars and similar structures representing outdoor advertising are installed in accordance with applicable law.
What is a pillar portable? These are various types of billboards that can be seen on young people, usually students. Thanks to such folding structures, young people advertise goods or various services, thus earning money for living.
Pillar design
The image with advertising or text is applied to the basis of the stendera. This type of outdoor advertising is used when the necessary information cannot be placed in another form, because it will simply be inaccessible to vision.
Since the advertising pillar is set in order to attract the attention of others, they try to make it as visible and multifunctional as possible. With the help of modern materials, you can quickly and quickly change the content of the written information: for example, the exchange rate (using replacement plates) or the cafeteria menu written in chalk.
The external design of the pillar is made in accordance with the scope of the organization and the advertising that needs to be applied - taking into account the corporate identity and design of neighboring buildings. They do this so that the design stands out and attracts the appearance of the attention of passers-by.
What is a text pillar? Or a monochrome pillar? This is a design made on a cutting plotter, which is applied to the surface using a sequential application.
In the event that it is necessary to make a layout design in which 4 or more colors are involved, you need to use a color printer. Basically, they turn to the help of such equipment when compiling photographic images, because for the usual perception of advertising, as a rule, they use no more than 3 colors.